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Your customer analysis marketing plan is a critical part of your marketing strategy plan that pinpoints exactly who your customers are, what they need, what drives their decision-making and how your product meets their needs. It’s your roadmap for getting your product to them. Just like a real roadmap, if it’s vague or unclear, you might take wrong turns and miss opportunities... if it’s wrong, you may be completely lost. You’ll be significantly better positioned to successfully market your product to your targeted customer with a well-written customer analysis marketing plan.
Identify your customers and their needs
In both B2C and B2B sales and marketing, you need to know exactly who your product is meant for. Useful data and demographics for your customer analysis marketing plan may include:
The aboveinformation should help you determine your customer’s exact needs. State it precisely in your customer analysis marketing plan.
Identify your customer’s drivers
Research and outline your customer’s drivers and behavior in the customer analysis marketing plan. You may want to know:
Show how your product meets the customer’s needs
It’s time to show how your solution fits the customer’s needs – if you don’t know this yourself, you won’t be able to convince the customer! Look at your position: what are your core values and positioning in the market? How does this match the customer’s needs? Does anything to be redefined in terms of marketing and branding?
You must clearly draw the line between your customer’s needs and your solution, keeping in mind their decision drivers. Finally, turn your results into a precisely and completely stated value proposition in your customer analysis marketing plan.
Use executive education to perfect your customer analysis marketing plan writing skills
Today’s constantly changing business landscape means that you need to be more precise and sharp than ever to create a great customer analysis marketing plan. New tools such as social media and advanced IT databases will help you gather needed in-depth data – if you access them. A good strategic marketing course from one of the top international business schools can offer the skills, knowledge and strategic thinking you need. You’ll also hone more general management, business, marketing and leadership skills so you’re action-ready for all your marketing and branding challenges, including the development of a fully on-target customer analysis marketing plan.