Leverage international market opportunities for growth

Where are you looking to find your next business growth opportunities?
Do you have a growth challenge that involves expanding outside your home market?

While there are different ways to foster and secure growth, one of the most important is to look abroad. However, tapping into new markets requires specific tools and strategies and a sound understanding of the international context in order to be successful.

International Growth Strategies program will help you find the right opportunities for your company to successfully grow into new markets. You will learn to think systematically about your international growth options, how to seize them and how to adapt your business to thrive abroad.

your challenge

Come with your specific international growth challenge

Develop an understanding of your differentiators

Develop a better understanding of your differentiators, paving the way for new growth

Assess and evaluate growth opps

Gain a process and frameworks to assess and evaluate international growth opportunities for your business

Develop your strategy

Develop your strategy and a concrete action plan for successful international growth with the help of faculty and coaches

Accelerate your growth by building resilience and increasing your sense of influence

Accelerate your organization’s readiness and adaptation for international success

Your personalized learning journey

Personalized learning, support and feedback are key to an impactful experience, especially in a virtual learning journey. All IMD liVe programs therefore include specific elements to tailor the experience to your needs and those of your organization.

Your personalized International Growth Strategy journey comprises:
- Your specific growth challenge as a red thread throughout the program
- Tracked progress with personalized feedback
- One-to-one coaching follow-up on your specific challenge post program
- Peer-to-peer learning in small dynamic group settings
- Access to IMD databases and up to three data requests fulfilled by IMD information specialists for your growth challenge

test
Work on your specific growth challenge
cases
Peer to peer learning in small group settings
coach
One to one coaching calls
assess
Tracked progress with personalized feedback
You and your class

The program is designed for managers and executives from firms which are primarily domestic but looking to expand abroad, including corporate business development managers, country/ regional heads, international marketing managers and commercial leads. The program also welcomes entrepreneurs and founders of fast-growing businesses. 


The typical company profile include:
- Mid-sized firms looking to grow abroad for the first time
- Large domestic firms with a minimal international presence, looking to grow abroad
- Fast-growing start-ups that want to take their first step into internationalization

Program co-directors’ publications
New
Case study

By Professor Niccolò Pisani and Inès Augier

New
Article

By Professor Omar Toulan

New
Case study

By Professor Niccolò Pisani and Ornella Lupoi

New
Article

By Professors Omar Toulan and Niccolò Pisani

Our aim is to give you the best chance of success in entering foreign markets by working with you to develop and stress-test your market entry strategy.

Omar Toulan

Program co-director

Professor of Strategy and International Management

The program is designed to develop your skills through a real hands-on approach to succeed internationally.

Niccolò Pisani

Program co-director

Professor of Strategy and International Business

Next start & fee
Preparation, 6 half-day liVe sessions, coaching and follow up
2021
from
26
Oct.
to
04
Nov.

liVe virtual

CHF 5,900

SPECIAL OFFER

Special launch fee discount of 20% for IMD alumni

Program schedule - liVe sessions

26 Oct - 4 Nov 2021

  Day

Time

Session

Tuesday, 26 Oct 2021

08:00-12:00 CET (liVe)

- Program Opening

- Understanding Context: Global Signals Exercise

Wednesday, 27 Oct 2021

08:00-12:00 CET (liVe)

- Assessing your Growth Challenge

- Keynote Speaker

Thursday, 28 Oct 2021

08:00-12:00 CET (liVe)

Developing a Growth Strategy: Economic Logic and Differentiators

Tuesday, 2 Nov 2021

08:00-12:00 CET (liVe)

Where to Grow? - Arenas 

Wednesday, 3 Nov 2021

08:00-12:00 CET (liVe)

- How to Grow? - Modes

- Managing Growth

Thursday, 4 Nov 2021

08:00-12:00 CET (liVe)

- Aligning the Organization for Growth 

- Bringing it Together: Action Planning

 

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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