https://www.imd.org Wed, 15 Apr 2026 19:52:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://www.imd.org/wp-content/uploads/2022/10/cropped-IMD-Logo-Blue-on-transparent-Square-for-Circle-Crop-RGB-100x100.png https://www.imd.org 32 32 https://www.imd.org/ibyimd/governance/the-rise-of-ai-and-cyberattacks/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fgovernance%2Fthe-rise-of-ai-and-cyberattacks%2F https://www.imd.org/?p=319956 Didier Cossin, Yukie Saito Mon, 05 Jan 2026 08:00:00 +0000 https://www.imd.org/ibyimd/artificial-intelligence/is-your-ai-strategy-built-for-a-world-that-no-longer-exists/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fartificial-intelligence%2Fis-your-ai-strategy-built-for-a-world-that-no-longer-exists%2F https://www.imd.org/?p=314015 Mark Seall Thu, 08 Jan 2026 08:00:00 +0000 https://www.imd.org/ibyimd/strategy/seven-trends-that-will-affect-the-future-of-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fseven-trends-that-will-affect-the-future-of-marketing%2F https://www.imd.org/ibyimd/?p=1210 Dominique Turpin Wed, 10 Mar 2021 16:08:04 +0000 https://www.imd.org/ibyimd/sustainability/5-steps-to-increase-the-integrity-of-corporate-net-zero-pledges/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fsustainability%2F5-steps-to-increase-the-integrity-of-corporate-net-zero-pledges%2F https://www.imd.org/ibyimd/?p=8990 Natalia Olynec Fri, 22 Apr 2022 07:01:55 +0000 https://www.imd.org/ibyimd/innovation/marketing-analytics-are-you-a-data-savvy-marketer/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Finnovation%2Fmarketing-analytics-are-you-a-data-savvy-marketer%2F https://www.imd.org/ibyimd/?p=10042 developers Wed, 01 Jun 2022 09:54:34 +0000 https://www.imd.org/ibyimd/purpose/the-purpose-of-purpose-driven-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fpurpose%2Fthe-purpose-of-purpose-driven-marketing%2F https://www.imd.org/ibyimd/?p=10250 Ivy Buche Wed, 27 Jul 2022 07:00:00 +0000 https://www.imd.org/ibyimd/innovation/marketing-in-the-metaverse-time-to-explore-experiment-and-learn/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Finnovation%2Fmarketing-in-the-metaverse-time-to-explore-experiment-and-learn%2F https://www.imd.org/ibyimd/?p=14692 Howard H. Yu Thu, 25 Aug 2022 07:00:00 +0000 https://www.imd.org/ibyimd/audio-articles/the-next-frontier-of-ai-in-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Faudio-articles%2Fthe-next-frontier-of-ai-in-marketing%2F https://www.imd.org/ibyimd/?p=14878 Amit M. Joshi Tue, 11 Oct 2022 07:00:00 +0000 https://www.imd.org/ibyimd/brain-circuits/do-you-understand-how-ai-can-revolutionize-your-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fbrain-circuits%2Fdo-you-understand-how-ai-can-revolutionize-your-marketing%2F https://www.imd.org/ibyimd/?p=16560 developers Tue, 13 Dec 2022 06:00:29 +0000 https://www.imd.org/ibyimd/governance/marketing-was-the-child-of-globalization-but-will-be-the-parent-of-sustainability/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fgovernance%2Fmarketing-was-the-child-of-globalization-but-will-be-the-parent-of-sustainability%2F https://www.imd.org/ibyimd/?p=19750 Frédéric Dalsace Thu, 13 Jul 2023 14:00:00 +0000 https://www.imd.org/ibyimd/management/learning-from-your-customers-why-bob-matters/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fmanagement%2Flearning-from-your-customers-why-bob-matters%2F https://www.imd.org/ibyimd/?p=19216 Frédéric Dalsace Tue, 22 Aug 2023 07:00:00 +0000 https://www.imd.org/ibyimd/strategy/in-search-of-a-bag-with-a-tag-and-more/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fin-search-of-a-bag-with-a-tag-and-more%2F https://www.imd.org/ibyimd/?p=19811 Frédéric Dalsace Tue, 05 Sep 2023 07:00:00 +0000 https://www.imd.org/ibyimd/competitiveness/in-your-customers-shoes-how-reverse-positioning-can-provide-a-useful-change-of-perspective/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fcompetitiveness%2Fin-your-customers-shoes-how-reverse-positioning-can-provide-a-useful-change-of-perspective%2F https://www.imd.org/ibyimd/?p=20856 Frédéric Dalsace Tue, 12 Sep 2023 06:45:00 +0000 https://www.imd.org/ibyimd/asian-hub/integration-interoperability-inclusion-igniting-the-e-commerce-boom-in-asia/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fasian-hub%2Fintegration-interoperability-inclusion-igniting-the-e-commerce-boom-in-asia%2F https://www.imd.org/ibyimd/?p=21339 Kati Suominen Mon, 02 Oct 2023 07:00:00 +0000 https://www.imd.org/ibyimd/strategy/how-can-ceos-harness-the-power-of-generative-ai/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fhow-can-ceos-harness-the-power-of-generative-ai%2F https://www.imd.org/ibyimd/?p=21250 Goutam Challagalla Thu, 02 Nov 2023 07:00:00 +0000 https://www.imd.org/ibyimd/videos/leading-in-turbulent-times/integrating-sustainability-and-strategy-three-narratives-for-success/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fvideos%2Fleading-in-turbulent-times%2Fintegrating-sustainability-and-strategy-three-narratives-for-success%2F https://www.imd.org/ibyimd/?p=22453 Frédéric Dalsace, Goutam Challagalla Wed, 15 Nov 2023 09:23:54 +0000 https://www.imd.org/ibyimd/luxury/beyond-clicks-and-likes-navigating-the-art-of-immersive-storytelling/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fluxury%2Fbeyond-clicks-and-likes-navigating-the-art-of-immersive-storytelling%2F https://www.imd.org/ibyimd/?p=22903 Stéphane J. G. Girod, Christoph Thomet Fri, 01 Dec 2023 07:00:00 +0000 https://www.imd.org/ibyimd/luxury/experiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fluxury%2Fexperiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality%2F https://www.imd.org/ibyimd/?p=23294 Stéphane J. G. Girod, Vanessa Signorini Thu, 14 Dec 2023 07:00:00 +0000 https://www.imd.org/ibyimd/2024-trends/global-uncertainty-sustainability-and-new-emerging-markets-navigating-luxurys-rollercoaster-ride-into-2024/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2F2024-trends%2Fglobal-uncertainty-sustainability-and-new-emerging-markets-navigating-luxurys-rollercoaster-ride-into-2024%2F https://www.imd.org/ibyimd/?p=23444 Stéphane J. G. Girod Sat, 23 Dec 2023 07:00:30 +0000 https://www.imd.org/ibyimd/strategy/what-we-can-learn-from-kahneman-fast-and-slow/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fwhat-we-can-learn-from-kahneman-fast-and-slow%2F https://www.imd.org/ibyimd/?p=26256 Stefan Michel Tue, 09 Apr 2024 06:36:00 +0000 https://www.imd.org/ibyimd/artificial-intelligence/how-ai-gives-taobaos-one-billion-customers-the-personal-touch/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fartificial-intelligence%2Fhow-ai-gives-taobaos-one-billion-customers-the-personal-touch%2F https://www.imd.org/ibyimd/?p=24974 Amit M. Joshi Tue, 16 Apr 2024 07:00:00 +0000 https://www.imd.org/ibyimd/strategy/a-marketing-playbook-for-sustainable-products/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fa-marketing-playbook-for-sustainable-products%2F https://www.imd.org/ibyimd/?p=26834 Goutam Challagalla, Frédéric Dalsace Tue, 07 May 2024 07:00:00 +0000 https://www.imd.org/ibyimd/business-transformation/marketing-to-women-four-tips-for-avoiding-pitfalls/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fbusiness-transformation%2Fmarketing-to-women-four-tips-for-avoiding-pitfalls%2F https://www.imd.org/ibyimd/?p=32921 Jenny Darroch Thu, 17 Oct 2024 07:15:00 +0000 https://www.imd.org/ibyimd/audio-articles/kkeep-an-eye-on-marketing-if-you-want-to-avoid-a-car-crash/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Faudio-articles%2Fkkeep-an-eye-on-marketing-if-you-want-to-avoid-a-car-crash%2F https://www.imd.org/ibyimd/?p=35659 Su-Mei Thompson Tue, 28 Jan 2025 08:00:00 +0000