https://www.imd.org Wed, 15 Apr 2026 07:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://www.imd.org/wp-content/uploads/2022/10/cropped-IMD-Logo-Blue-on-transparent-Square-for-Circle-Crop-RGB-100x100.png https://www.imd.org 32 32 https://www.imd.org/ibyimd/artificial-intelligence/ai-and-the-cxo/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fartificial-intelligence%2Fai-and-the-cxo%2F https://www.imd.org/?p=324778 Michael R. Wade, Konstantinos Trantopoulos Fri, 23 Jan 2026 08:00:00 +0000 https://www.imd.org/ibyimd/strategy/seven-trends-that-will-affect-the-future-of-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fseven-trends-that-will-affect-the-future-of-marketing%2F https://www.imd.org/ibyimd/?p=1210 Dominique Turpin Wed, 10 Mar 2021 16:08:04 +0000 https://www.imd.org/ibyimd/brain-circuits/to-have-a-customer-led-believe-system-you-must-have-a-quality-called-burningness/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fbrain-circuits%2Fto-have-a-customer-led-believe-system-you-must-have-a-quality-called-burningness%2F https://www.imd.org/ibyimd/?p=4205 Seán Meehan, Charlie Dawson Wed, 30 Jun 2021 07:00:24 +0000 https://www.imd.org/ibyimd/brain-circuits/how-do-you-escape-the-inside-out-belief-systems-common-across-companies/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fbrain-circuits%2Fhow-do-you-escape-the-inside-out-belief-systems-common-across-companies%2F https://www.imd.org/ibyimd/?p=4378 Seán Meehan, Charlie Dawson Sat, 03 Jul 2021 07:00:26 +0000 https://www.imd.org/ibyimd/videos/ceo-dialogue-series/nestle-ceo-sees-shift-in-customer-priorities-towards-sustainability/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fvideos%2Fceo-dialogue-series%2Fnestle-ceo-sees-shift-in-customer-priorities-towards-sustainability%2F https://www.imd.org/ibyimd/?p=4323 developers Tue, 06 Jul 2021 08:08:05 +0000 https://www.imd.org/ibyimd/sustainability/opting-out-of-black-friday-and-cyber-monday-why-businesses-are-fighting-consumerism/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fsustainability%2Fopting-out-of-black-friday-and-cyber-monday-why-businesses-are-fighting-consumerism%2F https://www.imd.org/ibyimd/?p=6752 Julia Binder Mon, 29 Nov 2021 15:44:27 +0000 https://www.imd.org/ibyimd/brain-circuits/the-key-to-putting-customers-at-the-center-of-your-business/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fbrain-circuits%2Fthe-key-to-putting-customers-at-the-center-of-your-business%2F https://www.imd.org/ibyimd/?p=6794 developers Wed, 01 Dec 2021 18:09:11 +0000 https://www.imd.org/ibyimd/luxury/omega-x-swatch-moonswatch-the-challenges-of-success/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fluxury%2Fomega-x-swatch-moonswatch-the-challenges-of-success%2F https://www.imd.org/ibyimd/?p=9837 Ralf W. Seifert, Anna Timonina-Farkas, Richard Markoff Thu, 26 May 2022 07:00:00 +0000 https://www.imd.org/ibyimd/purpose/the-purpose-of-purpose-driven-marketing/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fpurpose%2Fthe-purpose-of-purpose-driven-marketing%2F https://www.imd.org/ibyimd/?p=10250 Ivy Buche Wed, 27 Jul 2022 07:00:00 +0000 https://www.imd.org/ibyimd/strategy/evergreen-the-future-proofing-of-heineken/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fevergreen-the-future-proofing-of-heineken%2F https://www.imd.org/ibyimd/?p=17044 Niccolò Pisani Wed, 01 Feb 2023 11:14:00 +0000 https://www.imd.org/ibyimd/strategy/drinkotec-the-product-is-just-the-tip-of-the-iceberg/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fdrinkotec-the-product-is-just-the-tip-of-the-iceberg%2F https://www.imd.org/ibyimd/?p=20424 Jim Pulcrano Tue, 22 Aug 2023 12:38:34 +0000 https://www.imd.org/ibyimd/strategy/grownate-making-it-easier-for-corporates-and-customers-to-do-good/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fgrownate-making-it-easier-for-corporates-and-customers-to-do-good%2F https://www.imd.org/ibyimd/?p=20427 Jim Pulcrano Tue, 22 Aug 2023 12:49:09 +0000 https://www.imd.org/ibyimd/strategy/in-search-of-a-bag-with-a-tag-and-more/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fstrategy%2Fin-search-of-a-bag-with-a-tag-and-more%2F https://www.imd.org/ibyimd/?p=19811 Frédéric Dalsace Tue, 05 Sep 2023 07:00:00 +0000 https://www.imd.org/ibyimd/luxury/beyond-clicks-and-likes-navigating-the-art-of-immersive-storytelling/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fluxury%2Fbeyond-clicks-and-likes-navigating-the-art-of-immersive-storytelling%2F https://www.imd.org/ibyimd/?p=22903 Stéphane J. G. Girod, Christoph Thomet Fri, 01 Dec 2023 07:00:00 +0000 https://www.imd.org/ibyimd/luxury/experiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fluxury%2Fexperiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality%2F https://www.imd.org/ibyimd/?p=23294 Stéphane J. G. Girod, Vanessa Signorini Thu, 14 Dec 2023 07:00:00 +0000 https://www.imd.org/ibyimd/artificial-intelligence/how-ai-gives-taobaos-one-billion-customers-the-personal-touch/ https://www.imd.org/wp-login.php?saml_sso&redirect_to=ibyimd%2Fartificial-intelligence%2Fhow-ai-gives-taobaos-one-billion-customers-the-personal-touch%2F https://www.imd.org/ibyimd/?p=24974 Amit M. Joshi Tue, 16 Apr 2024 07:00:00 +0000