<?xml version="1.0" encoding="UTF-8"?>

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
		>

	<!-- RSS feed defaults - main content -->
	<channel>
		<title>IbyIMD</title>
		<atom:link href="https://www.imd.org/ibyimd/tag/customer-centricity/feed/" rel="self" type="application/rss+xml" />
		<link>https://www.imd.org</link>
		<description></description>
		<lastBuildDate>Wed, 08 Apr 2026 05:18:16 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
		
		<generator>https://wordpress.org/?v=6.7.5</generator>

<image>
	<url>https://www.imd.org/wp-content/uploads/2022/10/cropped-IMD-Logo-Blue-on-transparent-Square-for-Circle-Crop-RGB-100x100.png</url>
	<title>Customer-centricity - IMD Business School</title>
	<link>https://www.imd.org</link>
	<width>32</width>
	<height>32</height>
</image> 
		
		<!-- Loop through posts and generate RSS items -->
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>Does your leadership style encourage customer-centricity?</title>
				<link>https://www.imd.org/ibyimd/brain-circuits/does-your-leadership-style-encourage-customer-centricity/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Fbrain-circuits%2Fdoes-your-leadership-style-encourage-customer-centricity%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=7991</guid>
				<category><![CDATA[Brain Circuits]]></category>
				<dc:creator>Katharina Lange</dc:creator>
				<pubDate>Mon, 14 Feb 2022 14:36:45 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[You can find three specific leadership qualities in truly customer-centric companies. Do you have them?...]]></description>
				<content:encoded><![CDATA[You can find three specific leadership qualities in truly customer-centric companies. Do you have them?...]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2022/02/mario-purisic-jG1z5o7NCq4-unsplash-scaled.jpg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>Four sustainability strategies for your brand</title>
				<link>https://www.imd.org/ibyimd/videos/leading-in-turbulent-times/four-sustainability-strategies-for-your-brand/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Fvideos%2Fleading-in-turbulent-times%2Ffour-sustainability-strategies-for-your-brand%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=15154</guid>
				<category><![CDATA[Leading in Turbulent Times]]></category>
				<dc:creator>Goutam Challagalla, Frédéric Dalsace</dc:creator>
				<pubDate>Fri, 02 Sep 2022 06:30:00 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...]]></description>
				<content:encoded><![CDATA[How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2022/09/LTT-Webinar-assets-1September_RELIVE-FeaturedImage-1440x868-1.jpg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>Learning from your customers: Why Bob matters </title>
				<link>https://www.imd.org/ibyimd/management/learning-from-your-customers-why-bob-matters/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Fmanagement%2Flearning-from-your-customers-why-bob-matters%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=19216</guid>
				<category><![CDATA[Management]]></category>
				<dc:creator>Frédéric Dalsace</dc:creator>
				<pubDate>Tue, 22 Aug 2023 07:00:00 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from...]]></description>
				<content:encoded><![CDATA[Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from...]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2023/06/Robot-Bob-consumer-scaled.jpeg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>In your customer’s shoes: How reverse positioning can provide a useful change of perspective</title>
				<link>https://www.imd.org/ibyimd/competitiveness/in-your-customers-shoes-how-reverse-positioning-can-provide-a-useful-change-of-perspective/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Fcompetitiveness%2Fin-your-customers-shoes-how-reverse-positioning-can-provide-a-useful-change-of-perspective%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=20856</guid>
				<category><![CDATA[Competitiveness]]></category>
				<dc:creator>Frédéric Dalsace</dc:creator>
				<pubDate>Tue, 12 Sep 2023 06:45:00 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition....]]></description>
				<content:encoded><![CDATA[Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition....]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2023/09/guillaume-techer-XiBzEObDp5o-unsplash-scaled.jpg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>Put the heart back into public services through digital and more</title>
				<link>https://www.imd.org/ibyimd/innovation/put-the-heart-back-into-public-services-through-digital-and-more/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Finnovation%2Fput-the-heart-back-into-public-services-through-digital-and-more%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=22328</guid>
				<category><![CDATA[Innovation]]></category>
				<dc:creator>Seán Meehan</dc:creator>
				<pubDate>Fri, 03 Nov 2023 13:42:03 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[Digitalization, starting with smarter chatbots, can help redefine public services and the relationship between the people and the state, says Seán Meehan....]]></description>
				<content:encoded><![CDATA[Digitalization, starting with smarter chatbots, can help redefine public services and the relationship between the people and the state, says Seán Meehan....]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2023/11/AdobeStock_631417254-scaled.jpeg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
		 
			
			
			<!-- Individual RSS item -->
			<item>
				<title>Experiences, engagement, and brand extensions: Decoding the new age of luxury hospitality</title>
				<link>https://www.imd.org/ibyimd/luxury/experiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality/</link>
				<!-- Custom secure login link with redirect parameter -->
				<securelink>https://www.imd.org/wp-login.php?saml_sso&amp;redirect_to=ibyimd%2Fluxury%2Fexperiences-engagement-and-brand-extensions-decoding-the-new-age-of-luxury-hospitality%2F</securelink>
				<guid isPermaLink="false">https://www.imd.org/ibyimd/?p=23294</guid>
				<category><![CDATA[Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod, Vanessa Signorini</dc:creator>
				<pubDate>Thu, 14 Dec 2023 07:00:00 +0000</pubDate>
				<!-- Custom excerpt in both description and encoded content -->
				<description><![CDATA[Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...]]></description>
				<content:encoded><![CDATA[Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...]]></content:encoded>
				<!-- Media enclosure for featured image (Yahoo MRSS extension) -->
									<media:content xmlns:media="http://search.yahoo.com/mrss/" 
						medium="image" 
						type="image/jpeg" 
						url="https://www.imd.org/wp-content/uploads/2023/12/AdobeStock_422481456_Editorial_Use_Only-scaled.jpeg" 
						width="198"
						height="283"
					></media:content>
								
							</item>
			</channel>
</rss>