Author

Martijn Lofvers

Martijn Lofvers is CEO and Chief Trendwatcher at Supply Chain Media, which he founded in 2010. In addition to developing a concept to link company strategy to supply chain strategy with the use of the mind map, Lofvers facilitates workshops on this subject.

Latest publications

China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets

9 December 2021 • by Mark J. Greeven in Supply chain • 8 min read

By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...

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