Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Mark Chussil is the Founder of Advanced Competitive Strategies, Inc. He has worked in competitive strategy for 45 years with experience in research, business war gaming, and strategy simulation, and has been published widely. He has an MBA from Harvard and a BA from Yale. Contact Mark at [email protected] and via LinkedIn.
8 April 2024 • by Konstantinos Trantopoulos in Strategy • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
2 April 2024 • by Öykü Işık in Strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
1 April 2024 • by Michael R. Wade, Sarah E. Toms, Amit M. Joshi, Michael D. Watkins in Strategy • 13 min read
The launch of GenAI represents great promise and significant risks. Here is a five-point framework to steer you through the turbulence and capture value....
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