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				<title>NFTs and luxury: What you need to consider for your brand</title>
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				<category><![CDATA[Future of Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod</dc:creator>
				<pubDate>Fri, 10 Sep 2021 09:09:19 +0000</pubDate>
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				<description><![CDATA[The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world....]]></description>
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				<title>How can luxury harness technology to craft a more sustainable future?</title>
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				<category><![CDATA[Future of Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod, Renaud Falgas</dc:creator>
				<pubDate>Tue, 17 Oct 2023 07:00:00 +0000</pubDate>
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				<description><![CDATA[Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second...]]></description>
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				<title>Why future-facing luxury brands must favor excellence over perfection </title>
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				<category><![CDATA[Future of Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod, Roberto Eggs, Rui Meng</dc:creator>
				<pubDate>Wed, 27 Mar 2024 08:01:00 +0000</pubDate>
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				<description><![CDATA[What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy?...]]></description>
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				<title>CHANEL Mission 1.5°: A sustainability journey </title>
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				<category><![CDATA[Future of Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod</dc:creator>
				<pubDate>Thu, 11 Jul 2024 07:00:00 +0000</pubDate>
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				<description><![CDATA[A series of watershed events forced CHANEL out of its comfort zone, culminating in the launch of CHANEL Mission 1.5°. With this new strategy, the luxury fashion house embarked on a journey...]]></description>
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				<title>Driving the Future: How NIO is resetting the standards of customer experience for premium brands  </title>
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				<category><![CDATA[Future of Luxury]]></category>
				<dc:creator>Stéphane J. G. Girod, Rui Meng, Hui Zhang </dc:creator>
				<pubDate>Fri, 26 Jul 2024 07:54:26 +0000</pubDate>
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				<description><![CDATA[Never heard of NIO? Those who haven’t are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise into the world’s top premium...]]></description>
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