The Wild Group is owned by Dr. Hans-Peter Wild and includes the world-famous Capri Sun fruit juice brand.

IMD is extremely grateful to Dr. Wild for his continued support of family business research and education. His generosity and commitment help to ensure that IMD remains a world pioneer in this fascinating field.

Over the past 20 years prestigious family business faculty were appointed to the Wild Group Chair on Family Businesses and all have delivered premium programs and published cutting-edge research and insights in family business, contributing significantly to both the reach and reputation the Center continues to enjoy today.

As of 2001, Professor John Ward held the Wild Group Chair on Family Businesses. His teaching and research interests are in family enterprise continuity, governance, philanthropy, and sustainable strategy. Professor Ward has authored several books including the best-selling "Keeping the Family Business Healthy", "Creating Effective Boards for Private Enterprises", "Strategic Planning for the Family Business", "Perpetuating the Family Business", as well as the "Family Business Leadership Series", several cases, and numerous articles.

In 2013, Denise Kenyon-Rouvinez was appointed Wild Group Professor of Family Business. Her research as Wild Group Chair include a specific focus on strategic alliances among privately-owned companies as well as between public and private firms. In particular it investigates how to preserve key drivers of family business performance – values and corporate culture - during merger times and beyond. Professor Denise Kenyon-Rouvinez has authored several books: "Governance in Family Enterprises, Maximizing Economic and Emotional Success", "A Woman's Place, The Crucial Roles of Women in Family Business", "Sharing Wisdom, Building Values, Letters from Family Business Owners to Their Successors ", "Family Business, Key Issues", "Why Me? Wealth: Creating, Receiving and Passing It On", "Who, Me? Family Business Succession. A Practical Guide for the Next Generation".

In 2020, IMD appoints family business expert Alfredo De Massis to spearhead research within the Wild Group Chair at IMD. Alfredo’s research focuses on the management, governance and behavioral aspects of family enterprises and how to ensure their prosperity across generations. He has advanced understanding of how family business leaders balance economic and non-economic goals in strategic decision-making, and manage the paradox of tradition and innovation.