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Dr Vikas Tibrewala is Affiliate Professor of Management at IMD. His primary teaching and consulting interests centre around unlocking growth through outstanding strategy development and execution.
Over the last 30 years, Dr Tibrewala has designed, directed, and taught a number of top management workshops and senior executive seminars for companies across a large variety of industries. He has consulted with leading organizations in Europe, the US, and Asia (and to a lesser extent, Africa) on issues around competitive strategy, growth trajectories, marketing strategy, execution, and branding. This work has been across a breadth of sectors including heavy industry, construction, pharmaceuticals, financial services, luxury goods, packaging, IT, metals, automobiles, and consumer goods.
Previous affiliations include INSEAD, where Dr Tibrewala served for 20 years as Senior Affiliate Professor of Marketing. During that time, he was involved in several senior executive development programs, including the Advanced Management Program. He was a core faculty member (and occasional Director) of AIMS (Advanced Industrial Marketing Strategies), focused upon B2B companies. He also developed, directed and/or taught in several top-level company-specific programs.
Dr. Tibrewala has also worked with a number of other academic institutions. In particular, he served for 15 years on the core faculty of CEDEP, a Management Development Consortium of about 20 leading global companies. He was a Visiting Professor of Marketing at Northwestern University’s Kellogg Graduate School of Management (2004-2005), and a founding faculty member of the Moscow School of Management SKOLKOVO, where he was Professor of Management and President of the Skolkovo Leaders Forum from 2009-2012. He was an integral contributor to the Carnegie Bosch Institute of Carnegie Mellon University for 13 years. He continues to be closely involved with IEDC - Bled School of Management, located in Slovenia.
Outside of academia, Dr. Tibrewala worked with the Monitor Group for two years (2006-2008) as Executive Director and Senior Faculty member of Monitor Executive Development. He has served on the Advisory Boards of NorthCap Partners, a Danish venture capital firm and eastone, a CIS-focused private equity firm.
Dr. Tibrewala’s case study “United Colors of Benetton” was awarded the 1999 “Best Marketing Case” award by the European Case Clearing House and Business Week. He has also published case studies on the leading-edge CSR philosophy of Tata Steel and the innovative social business model of Novartis.
Dr Tibrewala holds a Ph.D. from New York University, an MBA from Cornell and a B. Com. from the University of Bombay.
Expertise and interests: Marketing and management