Gregor Gimmy


Founder and head of the BMW Startup Garage



Gregor is the founder and head of the BMW Startup Garage, the Venture Client unit of the BMW Group. He also advises corporates on how to innovate through startups and is an active angel investor.

Gregor joined the BMW Group in 2012 to create new innovation competencies. He first created BMW InnovationWorks, an internal Design Thinking team. In addition to fostering inside-in innovation, Gregor saw an opportunity to leverage startups as a powerful new outside-in innovation resource. He subsequently invented the Venture Client model, a new Corporate Venturing tool that is highly cost efficient and boosts innovation speed. In 2014, Gregor got Board member approval to found the BMW Startup Garage, which he launched in Q1 2015 and led since.

Before BMW, and since 1999, Gregor started and led various venture capital funded startups in Silicon Valley and Europe.

Prior to entrepreneurship, Gregor worked at Roland Berger Strategy Consultants (Europe), Oracle and IDEO (Silicon Valley). At IDEO Palo Alto created and led the Business Factors practice through which he helped establish Design Thinking as a powerful innovation method and to transform IDEO from a design to a leading innovation consultancy.

Gregor studied business, engineering and acting at TU Stuttgart, Harvard and the American Conservatory Theater in San Francisco.