Masterclass - Redefining customer-centricity

When 22 October 2022 at 15:00 (CEST)
Where Online
Duration 2 hours
Masterclass – Redefining customer-centricity

Experience our teaching style with Professor Patrick Reinmoeller

Join us for a Masterclass event to experience a sample MBA class at IMD and discover more about our one-year program.

Professor Patrick Reinmoeller will use a short case study to highlight IMD’s typical interactive teaching and learning style and allow a glimpse into the kind of cases and discussions that take place during the IMD MBA.

We look forward to meeting you at this online event and to answering any questions you may have. 

Schedule for the Masterclass event




Welcome and Introduction - with short program overview




Q&A session


End of session

Redefining customer-centricity

Why do firms tend to lose customer-centric focus over time? We will explore the three key dimensions of customer centricity: value conception, value delivery and value capture, discover how digital technology can support each phase and understand which leadership behaviors to harness for successful execution. 

How to get the most out of this event

In order to make the most of your time with us, if you have not already done so, we recommend that you take a few minutes to get familiar with the program before the event and to think of any specific questions that you would like to ask.

Here are some recommended sources of information:

The IMD MBA Program

Our campus is located in Lausanne, Switzerland, a thriving center for med-tech, neuro-tech, deep learning, and startups. In this innovative, entrepreneurial, and global business environment, our MBA gives you the opportunity to connect with thought leaders and world-renowned organizations.

With over 40% of your unique learning journey taking place outside the traditional classroom, you will build and apply your knowledge in real time. This includes live case studies, labs, projects and work with real startups and multinationals.

Your intimate class size means we really get to know you, while personalized leadership and career development coaching leverages your unique experiences, helps you understand your purpose and accelerates your success. Plus, the intimate nature of the program will see you build strong bonds with your fellow students and become part of a lifelong international network and alumni community of other bright and open-minded individuals.

Throughout the year, you will develop the essential knowledge and skills needed to bring sustainability into your organization and career. You will sharpen your critical thinking and improve your ability to make complex and ethical decisions with humanity.

Own your career direction, develop as a leader, and get equipped to create a positive and lasting impact with the IMD MBA.

Register now to save your seat!

After submitting your registration form, you will receive a confirmation email with the details of your live chat session. A reminder will be sent to you before the event.

Our recruitment advisors look forward to meeting you online and answering any questions you may have.