General management programs & EMBA | Masterclass & information session

Join our masterclass for a taste of IMD general management programs and EMBA

Would you like to have a taste of an IMD learning experience and find out more about our programs?

Enjoy an engaging, interactive masterclass with Goutam Challagalla, Professor of Strategy and Marketing at IMD, and explore the topic “Two routes for firms to become customer centric”. This masterclass will be attended by participants from different industries around the world.

Professor Challagalla leads IMD’s Advanced Management Program and is also Program Director of Digital Marketing Strategies.

A company is customer centric when it puts customers at the center and solves their problems. In our digital and data age, there are two primary routes a company can take to solve customer problems: use customer data to solve their problems and/or give customers their data and allow them to solve their problems. Yet most companies just use customer data to solve their own problems.

This insightful session will give you an idea of what you can experience on our general management programs and Executive MBA. In addition, you’ll discover our complete general management and Executive MBA program portfolio with our Program Advisors, who will answer any questions you may have. Please note this event will not be recorded.

Agenda

• 18:00 – 18:45: General management masterclass “Two routes for firms to become customer centric” with Goutam Challagalla
• 18:45 – 19:15: Introduction to our general management programs and Executive MBA with our Program Advisors, followed by a Q&A

Discover our portfolio of general management programs and EMBA