An IMD masterclass on leveraging digital strategy for business.
Digital technologies such as AI and robotics offer endless possibilities for companies to enhance their operations and engage customers in new ways. However, many digital transformations fail to deliver lasting value because they try to tackle too much, too quickly. Strategy is about choice. Digital strategy is no different.
In this masterclass, led by Didier Bonnet, Professor of Strategy and Digital Transformation, you’ll explore a practical framework to navigate the four essential battlefields of digital strategy and the unique challenges and opportunities of each. This session is great for executives who want to get a taste of learning at IMD and how to cut through the noise to focus on what truly matters in digital strategy.
This session will give you:
- Clarity on the four key battlefields of digital strategy: Gain a clear understanding of the opportunities and challenges in each area—Modernization, data value extraction, business model choices, and open systems.
- A framework for strategic decision-making: Learn how to navigate these battlefields with a focused approach, ensuring your digital transformation efforts are aligned with your business objectives.
- Insights into digital transformation success: Discover how to approach digital transformation in a way that avoids overwhelming your business and leads to real, measurable outcomes.
Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:
- A comprehensive overview of IMD’s Digital Transformation, AI and innovation program portfolio.
- Insight on how our programs can align with your professional aspirations.
- Answers to all your questions about our programs and more.
Agenda
- 12:00 – 12:45: Digital transformation & innovation masterclass “The four battlefields of digital strategy” with Professor Didier Bonnet.
- 12:45 – 13:15: Introduction to our Digital Transformation, AI and innovation programs. Engage with our Program Advisors in a comprehensive Q&A and delve deeper into how IMD’s varied programs can align with your ambitions.
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
Discover our portfolio of digital transformation, AI & innovation programs
Program Advisors
Our experienced Program Advisors look forward to meeting you during this session. Feel free to ask any questions you have so they can guide you towards the IMD program that is fully aligned with your professional needs.
Come and join us for one of the next events below:
After submitting your registration, you will receive a confirmation email with the details of your online masterclass. A reminder will be sent to you before the event.
We look forward to meeting you online and answering any questions you may have.