IMD Executive MBA Masterclass
Your preview of the EMBA classroom experience. Feel the unique energy generated during a highly interactive session with Program Dean Prof. Stefan Michel
20 October 2021
Stimulating, challenging and rewarding
IMD’s Executive MBA will take you far beyond business basics to allow you to fulfil your full potential. It is the most stimulating, challenging and rewarding Executive MBA in the world.
The program is action-oriented, delivering immediate results to your company through company-specific projects. You gain a true understanding of the complex forces that will shape business in the future. Expect to:
- Master business concepts - Hone your leadership skills - Formulate strategy - Turn ideas into action
The focus is on transforming knowledge into powerful tools you can immediately use to boost your performance and that of your organization. IMD is 100% focused on real-world executive development programs with a global perspective.
About the event
Join Program Dean Prof. Stefan Michel and over 100 participants in this highly interactive masterclass where you'll get a chance to work through a real case study and experience IMD's unique teaching methodology
When: 20 October 2021 at 18:00 CEST Where: liVe virtual (Zoom) Agenda: 18h00 - 18h45: Masterclass 18h45 - 19h15: Presentation of the EMBA program & Q&A
Professor of Marketing and Service Management Dean of Executive MBA Program
Professor Michel's major research interests are in customer-focused marketing strategy, service innovation, and pricing.
At IMD, he is the Dean of our Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies.
He has written eight books, eight book chapters, and more than 42 newspaper articles on these subjects, as well as many academic articles that have appeared in journals including Harvard Business Review, California Management Review and the Journal of the Academy of Marketing Science. He won the Emerald Literati Award by the Journal of Service Management for the best paper of the year in 2009, and again in 2010, and his work was recognized with additional international research awards.
Prior to joining IMD, Professor Michel was Tenured Professor of Global Marketing at Thunderbird School of Global Management (USA), where he taught in the MBA and EMBA programs, as well as in customized corporate learning programs for European, Korean and Chinese companies. He introduced various successful teaching innovations and received several awards for excellence in teaching. He is an invited Global Faculty at the Center for Service Leadership, Arizona State University (USA). He works internationally with clients such as GE (New York), NCC (Scandinavia), Visa Europe, Credit Suisse, Maersk, and UBS and he ran his family's hotel business as chairman of the board. He is a non-executive board member at Bossard (SIX:BOS), where he is the chairman of the compensation committee and the President of the Foundation Board of GfM Gesellschaft für Marketing (Swiss Marketing Association).
Professor Michel holds an MBA and a DBA from the University of Zurich, both summa cum laude. He received the 1997 Best Dissertation Award, granted by the Swiss Society for Market and Social Research.
Try before you decide. Join IMD EMBA Masterclass for free
Join Program Dean Professor Stefan Michel and over 100 participants in this highly interactive masterclass where you'll get a chance to work through a real case study and experience IMD unique teaching methodology
Enjoy a stimulating hour of teaching with IMD top faculty
Participate in a case study and interact with other potential participants
Preview the IMD classroom experience
Agenda 18h00 - 18h45: Masterclass 18h45 - 19h15: Presentation of the EMBA program & Q&A