Create value for your customers and generate growth
How would you rate your organization's digital marketing efforts? If you’re not seeing the results you were hoping for, you probably lack a clearly defined strategy that is aligned with your business objectives.
Our portfolio of digital marketing programs offers you the concepts, tools and frameworks you need to leverage the possibilities of digital marketing. Choose between on-campus, online and on-demand formats.
- Discover how digital is transforming the marketing landscape, and how business models evolve in response
- Understand digital marketing principles and strategies
- Learn how to (re-)create value for your customers
- Understand how to use data to gain customer insights and measure the effectiveness of ROI
- Learn how to devise and implement an integrated digital marketing strategy that responds to consumer needs and sets you apart from your competitors
Our portfolio of on-campus, online and on-demand digital marketing programs gives you the flexibility to opt for the format that’s best suited to your needs, availability and level of experience.
Learn directly from IMD’s renowned faculty, combining thought leadership with direct industry exposure. Benefit from ground-breaking research in digital marketing and industry insights.
Whether you choose to learn on campus, online or on demand, you’ll be able to apply your learning to your organization from day one through practical assignments grounded in your own context.
IMD has consistently ranked high in business school rankings by publications such as the Financial Times and The Economist. This reflects its 100% focus on providing innovative and effective executive education.
All three of our digital marketing programs belong to a portfolio that enables you to build a customized journey towards obtaining the IMD Digital Excellence Diploma.
You will benefit from insightful interaction with peers and faculty. Although you work at your own pace in the on-demand Digital Marketing Fundamentals program, it is designed to ensure that you can take part in live webinars, regardless of when you start and end your learning journey.
Learn from expert faculty
Explore our Digital Marketing Programs
Find the right program for you. Choose between on-campus, online and on-demand delivery.
» Please select at least one program below to download the corresponding brochure.