Digital Marketing Programs

Master the multiple facets of customer-centric digital marketing
Choose the format that works best for you

Our portfolio of on-campus, online and on-demand digital marketing programs gives you the flexibility to opt for the format that’s best suited to your needs, availability and level of experience.

Learn from expert faculty

Learn directly from IMD’s renowned faculty, combining thought leadership with direct industry exposure. Benefit from ground-breaking research in digital marketing and industry insights.

Apply your learning immediately

Whether you choose to learn on campus, online or on demand, you’ll be able to apply your learning to your organization from day one through practical assignments grounded in your own context. 

Join the right school

IMD has consistently ranked high in business school rankings by publications such as the Financial Times and The Economist. This reflects its 100% focus on providing innovative and effective executive education.

Get certified with IMD's Digital Excellence Diploma

All three of our digital marketing programs belong to a portfolio that enables you to build a customized journey towards obtaining the IMD Digital Excellence Diploma.

Connect with others

You will benefit from insightful interaction with peers and faculty. Although you work at your own pace in the on-demand Digital Marketing Fundamentals program, it is designed to ensure that you can take part in live webinars, regardless of when you start and end your learning journey.


01:0960 Seconds with Goutam Challagalla
Learn from IMD's world-class faculty
IMD Professor Goutam Challagalla is a leading expert and innovator in digital marketing, with 30 years of experience across B2B, B2C, and various industries.
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