Change the way you think about technology and innovation strategy

Driving Strategic Innovation changes the way you think about technology and innovation strategy. The program brings together innovation, marketing, business model opportunities, value-chain design, project execution and talent management in an end-to-end roadmap so you can achieve breakthrough performance. You also learn how to build the right relationships that facilitate knowledge transfer, both within your business and across the value chain.

Explore your individual style and approach to innovation

During the program, you will think holistically about innovation and explore your individual style and approach. You will combine idea development with action learning. You will ideate new solutions to your business problems, develop these ideas with rapid prototyping and finally learn how to pitch your ideas in the context of the optimal business models. You will strengthen your ability to think and act decisively.


Program themes

  • Incremental and discontinuous innovation are not opposites, they are partners
  • We love our customers, but we are always out of equilibrium with them
  • We might serve our customers better by talking with people who are not our customers, and never will be
  • Good ideas do not just rely on experts, they require non-experts as well
  • Innovation thrives when ambiguity is both reduced and enlarged
  • Creating value is not the same as capturing value
  • Wide-ranging creativity requires discipline
  • Bottom-up entrepreneurial innovation thrives under strong, self-confident, top-down leaders


Let your peers teach you too

Throughout the whole program, you take part in wide-ranging and challenging discussions, intensive group projects and live case studies. The program design gives ample opportunities for rich interaction with faculty and among peers. Alumni of the program form a network of innovation thinkers who continue to exchange ideas long after the program ends. 


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.