How is digital shifting the customer journey?

How is digital shifting the customer journey?

How is digital shifting the customer journey?

Digital Marketing Strategies: Free webinar
FREE webinar
DMS Event
Explore full program?
Digital Marketing Strategies
Zlatka Fistonic
How do you reach your "always-connected" customer

Are you wondering if the old rules of marketing still apply in the digital age? What is important for today's tech-savvy, digital customer? 

Join this free marketing webinar with IMD professor Goutam Challagalla for the latest insights into how digital transformation is impacting your customers' expectations and their experiences. This webinar will also introduce you to topics covered in IMD's Digital Marketing Strategies program.


  • How digitalization changes customer decision-making and what this means for your brand
  • Strategies to rethink your approach to marketing


  • The latest frameworks and tools to support your digital marketing efforts
  • New insights on the customer experience and journey 


You NEED this webinar if...

  • You are looking to upscale your marketing skills in the digital landscape
  • You want to gain more confidence in your decision-making
  • You are an experienced manager with strategic, marketing or commercial responsibilities 
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Meet your professor
Goutam Challagalla is Professor of Marketing and Strategy at IMD. His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence.
Goutam Challagalla

Professor of Marketing and Strategy
Any questions?

Should you have any questions, please do not hesitate to contact Zlatka Fistonic

Phone: +41 (0)21 618 07 00

Email: [email protected]

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