Digital Marketing Fundamentals

Map the digital marketing jungle
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At IMD we care about your privacy. We do not sell, rent, or otherwise make available to third parties any personal information for marketing purposes. Read complete privacy policy.
Starts on
Enroll and start anytime
Duration
5 modules
(4-6 hours per module)
Program fee
CHF 950
Delivery mode
Online, on demand
Gain a strategic overview

Make sense of digital marketing and apply your knowledge through practical assignments.

  • Learn from compelling videos and reading materials
  • Join faculty and peers during live webinars
  • Rethink your approach to digital marketing

60 seconds with Goutam

Watch Goutam talking about strategy and marketing in the digital age.

video
01:0960 Seconds with Goutam Challagalla
Don't get left behind
Things are changing fast in the digital jungle...
The program helped refine my thinking about what matters in digital marketing and where to go first. It prompted interesting ideas and I gained useful, applicable insights and knowledge, which I’ve already used with a client.
Former participant of the program

Explore how digital has transformed the role of marketing from passive to active. Understand the new marketing DNA and how it has changed the way marketing is done. 

Acquire an understanding of customer insights and their different levels, as well as the process of using data to generate insights on customer needs.

Learn about customer segments and the two different approaches to segmenting customers and markets. Understand how data and analytics are changing traditional segmentation to hyper segmentation, or hyper targeting.

Learn about content marketing and discover the role it plays. Apply best practices when creating different content for customers. Explore how successful advocacy can help spread your message and overcome barriers to adoption.

Understand how big data is impacting marketing and apply a framework to better utilize data in decision making. Differentiate between data-based and intuition-based decision making and explore the capabilities and limitations of AI.

Download program brochure

Find your way around the digital marketing jungle by learning key concepts and gaining a strategic overview. Download the Digital Marketing Fundamentals program information to find out more about:

  • Program learning journey 
  • The IMD online, on-demand experience
  • Program faculty

IMD is ranked #1 in the world for Open Programs for the ninth consecutive year in the 2020 Financial Times Executive Education Rankings.

Digital Marketing Fundamentals
Digital Marketing Fundamentals
Submitting form...
Find out more about this program

There was an error.

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At IMD we care about your privacy. We do not sell, rent, or otherwise make available to third parties any personal information for marketing purposes. Read complete privacy policy.
Digital Marketing Fundamentals