Survey data concludes that 87% of digital transformation programs fail. At the same time, other data suggests that digital efforts are poorly measured or not measured at all. So, how is it possible to know if they have failed or not? Measurements and KPIs of digital performance are in serious need of improvement.
In this session, IMD proffesor Michael Wade will be joined by LDBT alumnus and Dell executive Massimo Marcolivio to reflect on the measurement challenge and suggest some ways forward to improve the assessment of digital transformation projects.
Topic: How do you know if you have failed or succeeded? Exploring the digital transformation measurement challenge.
We look forward to connecting with you!
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