Our Team

The core DBT Center team is drawn from both IMD & Cisco

Michael Wade

Cisco Chair in Digital Business Transformation | Professor of Innovation and Strategy

Michael Wade

Cisco Chair in Digital Business Transformation | Professor of Innovation and Strategy

Michael is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco initiative. Michael has more than 50 articles and presentations to his credit in leading academic journals and conferences and has written seven books and more than 20 case studies based on his experience working with organizations. He co-directs IMD’s Leading Digital Business Transformation executive program, and has designed several customized programs for companies such as Credit Suisse, Vodafone, Maersk, Zurich Financial, PSA Peugeot Citroen, and Cartier. He has provided consulting services, executive education, and expert evaluations to public and private sector organizations, including IBM, LVMH, Nestlé, Google, and Novartis. Michael has been named one of the top ten digital thought leaders in Switzerland by Bilanz, Le Temps, and Handelszeitung for two years running in 2016 and 2017. Michael obtained Honors BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. He has lived and worked in seven countries and currently resides with his family in Switzerland.

Remy Assir

Operations Manager

Remy Assir

Operations Manager

Remy manages the operations on-site and covers multiple functions to support the team including client engagement, marketing, finance, and various projects. Remy has been with IMD for five years, ultimately gaining experience in digital transformation, customer relations, marketing, and project management. Prior to joining the IMD, Remy worked in sales and procurement for a leading travel organization. Remy speaks English, Arabic, and French fluently. He holds a BBA in Hospitality Management from Les Roches and is currently pursuing an MBA from Warwick Business School.

Jialu Shan

Research Associate

Jialu Shan

Research Associate

Jialu's research areas include international businesses, business model innovation, and corporate governance practices. She obtained her PhD degree in Economics (management) from the Faculty of Business and Economics at the University of Lausanne (HEC, Lausanne) in 2012. Before joining IMD she worked as a lecturer at the International Hotel School of César Ritz Colleges in Brig, Switzerland.

Heidi Gautschi

French, American

Research Associate

Heidi Gautschi

French, American, Research Associate

Heidi earned her PhD in Information and Communication Science from the University of Paris X. Her main area of interest is communication technology both past and present and its interaction with business and society. Prior to joining IMD, she was a research fellow at the college of management at EPFL. From 2011 to 2014, she was an assistant professor of communications at Lesley University in Cambridge, Massachusetts. Heidi has published books and papers for both academic and general audiences. Her most recent book, Technological Innovation and Economic Transformation: A Method for Contextual Analysis was published in 2016 by Palgrave.

James Macaulay

Senior Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

James Macaulay

Senior Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

With nearly two decades of high tech experience, and an extensive body of published research, he has been at the forefront of Cisco's thought leadership to define digital market transitions and their implications. He is a professional researcher and works with companies around the world to design their digital change roadmap. Prior to Cisco, he spent seven years as an entrepreneur, running a consulting startup focused on high tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels. James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently lives in British Columbia with his wife and two children.

Andy Noronha

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Andy Noronha

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Andy Noronha is a director in the Cisco Digitization Office, where he works to develop research and insights that will help guide the future of digitization for the company, and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. With 20 years of experience in the technology industry, he possesses a strong background in helping companies remain competitive in the world of business where technology is constantly evolving. He started his career as an analyst at Gartner, where he led the energy practice and delivered consulting engagements for global technology companies. He later went on to co-found a market research and consulting firm that helped technology vendors to improve their sales and marketing efforts in vertical markets. He is very interested in understanding how technology will transform the lives of future generations. Andy holds a BS in bioengineering from the University of California, Berkeley. He currently lives in Southern California with his wife and two children.

Joel Barbier

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Joel Barbier

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Joel works to develop strategic insights and value frameworks that help guide the digital transformation of the company, and investments for its customers. Prior to joining the Cisco Digitization Office, Joel managed the Global Research and Economics Practice of Cisco Consulting Services. He has led financial and economic consulting engagements with top CXOs of several Fortune 500 companies and government agencies, including Ford, Unilever, Walmart, AT&T, and General Electric. He helped formulate business and technology strategy, assesses the economic and financial impact of technology investments, and drove Cisco’s technology thought leadership – with specific focus on quantifying value opportunities in the Digital Economy. Barbier holds an M.B.A. in finance from the Community of European Management School, delivered by the University of Cologne, Germany; and an M.S. from the HEC Graduate School of Management, Paris.

Hitendar Sethi

Researcher Cisco Digital Value Practice | Visiting Researcher Global Center for Digital Business Transformation

Hitendar Sethi

Researcher Cisco Digital Value Practice | Visiting Researcher Global Center for Digital Business Transformation

Hitendar has spent more than a decade tracking and understanding key trends, market transitions and solving complex customer problems using unique insights and data analytics. He has also written and contributed to various thought pieces on the evolving role of technology and information security, and its resulting market impact. Hitendar has worked with customers across industries including high tech, retail, and healthcare. Before joining Cisco, Hitendar was a senior research lead and group manager with Evalueserve, a research and data analytics company. Hitendar holds a bachelor's degree in information technology from the Sikkim Manipal University in India.

Lauren Buckalew

Thought Leadership Manager at Cisco Digitization Office | Visiting Researcher Global Center for Digital Business Transformation

Lauren Buckalew

Thought Leadership Manager at Cisco Digitization Office | Visiting Researcher Global Center for Digital Business Transformation

Her research focuses on primary source interviews to uncover technology and business disruptions, and analyze the impact across companies and industries. Lauren also provides administrative and operational support to the Center. Before joining Cisco, Lauren was a researcher and market research group manager at Evalueserve, a research and data analytics company. She began her research career in Shanghai, at positions with the U.S. Consulate Agricultural Trade Office and at Charmer Business Consulting, a boutique research firm. Lauren holds a B.A. in Asian and Middle Eastern Studies from the University of Pennsylvania.

Cyril Bouquet

Professor of Strategy | Fellow, Global Center for Digital Business Transformation

Cyril Bouquet

Professor of Strategy | Fellow, Global Center for Digital Business Transformation

Cyril Bouquet helps organizations reinvent themselves by letting their top executives explore the future they want to create together. As a professor at IMD, Cyril is doing research that has gained significant recognition in the field. His PhD dissertation won the Academy of International Business 2014 Richard Farmer Award. Since then, he’s published one book “Building Global Mindsets” (2005), and several academic articles in the most prestigious academic journals, including the Academy of Management Journal, the Journal of International Business Studies, the Journal of Management, MIT Sloan Management Review, and Harvard Business Review France. Cyril is part of the faculty team launching the program TransformTech – in collaboration with EPFL (Ecole polytechnique fédérale de Lausanne). Cyril was educated in France and Canada, having received a PhD degree from the Richard Ivey School of Business at the University of Western Ontario in London, and an International MBA from the University of Ottawa.

Goutam Challagalla

Professor of Marketing and Strategy| Fellow, Global Center for Digital Business Transformation

Goutam Challagalla

Professor of Marketing and Strategy| Fellow, Global Center for Digital Business Transformation

Goutam Challagalla is Professor of Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Faculty Director of the Digital Marketing Strategy (DMS) program and several custom programs for B2B, B2C, and Pharmaceutical industry clients. His research has been published in top marketing and management journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, and the Journal of Applied Psychology. He is a recipient of the Outstanding Dissertation Award at UT-Austin, the Decision Sciences Institute's best paper award, American Marketing Association's best Services Paper award, and the Maynard Award. He has won the E. Roe Stamps Excellence in Teaching Award and the Core MBA Professor Teaching Award at Georgia Tech. Professor Challagalla's undergraduate degree is from Osmania University in Hyderabad, India. His MBA is from Arizona State University and his Ph.D. is from the University of Texas in Austin.

Carlos Cordon

Lego Professor of Strategy and Supply Chain Management | Fellow, Global Center for Digital Business Transformation

Carlos Cordon

Lego Professor of Strategy and Supply Chain Management | Fellow, Global Center for Digital Business Transformation

Professor Cordon’s areas of interest are digital value chains, supply and demand chain management, digital lean and process management. He is the author of numerous articles and case studies in these fields, and over the past few years has won various prizes for his cases and articles on supply chain management, outsourcing, and process management.
Professor Cordon is also a consultant to multinational companies in the electronics, food, chemical, pharmaceutical, car, and other industries. He has designed and directed numerous executive development programs in the areas of digital and strategy journeys, supply chain management and sourcing. Professor Cordon studied civil engineering at the Escuela Politecnica de Barcelona and holds a PhD in Management from INSEAD. Prior to the completion of his schooling, he was Manager in the manufacturing and distribution consulting group of Accenture, and later MIS Manager of Grupo Español General Cable (now a subsidiary of BICC).

Robert Hooijberg

Professor of Organizational Behaviour | Fellow, Global Center for Digital Business Transformation

Robert Hooijberg

Professor of Organizational Behaviour | Fellow, Global Center for Digital Business Transformation

Robert Hooijberg is Professor of Organizational Behavior at IMD. His areas of special interest are leadership, negotiations, team building, digital transformation and organizational culture. He published two books: Leading Culture Change in Global Organizations and Being There Even When You Are Not: Leading Through Strategy, Structures and Systems. His research has appeared in such journals as the Sloan Management Review, Academy of Management Learning and Education Journal, the Leadership Quarterly, the Journal of Management, Hospital and Health Services Administration, the Journal of Applied Social Psychology, the Journal of Management Education, Administration and Society, the International Journal of Organizational Analysis, and the Journal of Organizational Behavior. He has provided programs for and consulted with companies such as: KPN, Carlsberg, Royal FrieslandCampina, Axiata, AIA, Vale, Wavin, Ernst & Young, DSM, Rabobank, Axel Springer, Credit Suisse, EMC, Novo Nordisk, DNV, HSBC, Unilever, and many others. Professor Hooijberg has a PhD from the University of Michigan.

Mikolaj Jan Piskorski

Professor of Strategy and Innovation| Fellow, Global Center for Digital Business Transformation

Mikolaj Jan Piskorski

Professor of Strategy and Innovation| Fellow, Global Center for Digital Business Transformation

Mikołaj Jan Piskorski is a Professor of Strategy and Innovation at IMD. He is an expert on digital strategy, platform strategy, and digital business transformation. He is the Director of the Digital Business Excellence open enrollment programs, and a co-director of Leading Digital Transformation program. He also leads the global UBS Senior Leadership Program, Siam Commercial Bank digital transformation program, Daimler Digital Business Transformation Program, and Skanska Top Executive Program. Professor Piskorski’s research has been published in Administrative Science Quarterly, American Journal of Sociology, Management Science, and Social Forces. He also authored a book called: A Social Strategy: How We Profit from Social Media, published by Princeton University Press in 2014. Professor Piskorski received his B.A and M.A. (Cantab) from the University of Cambridge, where he read Economics and Politics at Christ's College. Subsequently, he received his A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University.

Tawfik Jelassi

Professor of Strategy and Technology Management | Fellow, Global Center for Digital Business Transformation

Tawfik Jelassi

Professor of Strategy and Technology Management | Fellow, Global Center for Digital Business Transformation

Tawfik is Co-Director of the OWP program in Lausanne and Singapore, the school’s largest executive education program. In 2014-2015, he served as Minister of Higher Education, Scientific Research, and ICT in the transition-to-democracy Government of Tunisia. He was from 2000 to 2013 Professor and Dean of the Business School at Ecole Nationale des Ponts et Chaussées (Paris), and from 2011 to 2014, Chairman of the Board of Directors of Ooredoo Tunisia. In the 1990s, Dr. Jelassi was Associate Professor and Chairman of the Technology Management Department at INSEAD. He holds a Ph.D. degree from the Stern School of Business at New York University. His research focuses on digital business transformation and leadership in turbulent times. It has appeared in his six books (including “Strategies for e-Business”, 2014) and in over ninety research articles in leading conference proceedings and academic journals. He was granted several research and teaching excellence awards, and the President of Tunisia awarded him two national decorations: the “Order of Merit in the fields of Education and Science” and the “Order of the Republic”.

Jennifer Jordan

Professor of Leadership and Organizational Behavior | Fellow, Global Center for Digital Business Transformation ional Behavior

Jennifer Jordan

Professor of Leadership and Organizational Behavior | Fellow, Global Center for Digital Business Transformation ional Behavior

Jennifer Jordan is a social psychologist and is Professor of Leadership and Organizational Behavior at IMD. Professor Jordan's teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. Her work has appeared in several scientific journals including Administrative Science Quarterly, Organizational Behavior and Human Decision Processes, Journal of Management and Business Ethics Quarterly. She was also a contributor to the books, Leadership at the Crossroads: Psychology and Leadership and The Handbook of Organizational and Managerial Wisdom, as well as an editor of one of the seminal scientific books on wisdom, Handbook of Wisdom: Psychological Perspectives. Her work has been mentioned in mainstream publications from The New York Times to De Volkskrant (Netherlands). Professor Jordan received her doctoral degree and two masters degrees (Masters of Philosophy and Masters of Science in Psychology) from Yale University (United States). She is a member of the editorial board of the journals Leadership Quarterly and Organizational Behavior and Human Decision Processes.

Amit Joshi

Professor of Digital Marketing and Strategy |Fellow, Global Center for Digital Business Transformation

Amit Joshi

Professor of Digital Marketing and Strategy |Fellow, Global Center for Digital Business Transformation

Amit Joshi is a Professor of Digital Marketing and Strategy at IMD. He is an expert in Digital Marketing and strategy, digital media, big data, data analytics and AI. He is Program Director of Digital Analytics. Amit’s research, which focuses on long-run marketing strategy, analytics and marketing effectiveness has been published in top journals, including Journal of Marketing, Marketing Science, Journal of Consumer Culture and Journal of the Academy of Marketing Science. His research has twice won the MSI / H. Paul Root Award, for the best paper in the Journal of Marketing (2010 and 2015), in addition to the Robert D. Buzzell Best Paper Award (2006) for the MSI publication with the most long-term impact. His research has also been extensively covered in the popular press, including NPR, CNN, NBC, Fox News and Bloomberg. Amit earned his Bachelor’s Degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India. His Ph.D. is from the UCLA Anderson School of Management.

Stefan Michel

Professor of Marketing and Service Management | Fellow, Global Center for Digital Business Transformation

Stefan Michel

Professor of Marketing and Service Management | Fellow, Global Center for Digital Business Transformation

Professor Michel's major research interests are in customer-focused strategy, service innovation and digital pricing. He is the Dean of the IMD Executive MBA and as a Board Member at Bossard Holding AG. He serves as the President of the Swiss Marketing Foundation (GfM) and as the faculty representative at IMD’s foundation board. Stefan’s work has appeared in journals including Harvard Business Review, California Management Review, MIT Sloan Management Review and the Journal of the Academy of Marketing Science. Professor Michel holds an MBA and a DBA from the University of Zurich, both summa cum laude and won several international awards for his research and for teaching excellent. As a pioneer in the field, he published his dissertation on e-Banking in 1997, which received the 1997 Best Dissertation Award, granted by the Swiss Society for Market and Social Research