Dive into digital business technology!

Do you need to make decisions on which software solutions your company should adopt to drive digital transformation? Just how digitally-savvy are you about apps, marketing and analytics platforms, or artificial intelligence technologies?

Making the right decisions today will determine whether your projects succeed or fail in the future.

Mastering Digital Technologies, part of IMD's Digital Business Series, helps you understand better the fundamental software technologies and processes that enable digital transformation.

You will leave the program confident about making software acquisition decisions for your company and spotting strategic software opportunities.


Get exposure to key digital technologies and solutions, such as The Internet of Things, analytics and machine learning technologies


Find applicable solutions to your digital challenges


Gain the confidence to develop something new and previously “unthinkable“ for your business


Apply your new knowledge to move from digital survival to digital innovation 

You and your class

You're an executive who understands the importance of digital transformation, but you want to improve your knowledge of the software technologies driving it.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

4 / 10
Market incumbents will be displaced
3 yrs
Time to significant disruption
view disruption as existential threat
companies actively responding

The overriding challenge for all firms is to recognize that digital will transform the way they create value very fast, not “hope it will pass” or “not be that important”.

Knut Haanaes

Program Director

Next start & fee
Program length: 2.5 days


CHF 4,950

More Digital Transformation Programs @IMD
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Leading Digital Business Transformation (LDBT)
Leveraging digital innovations to transform your business

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

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Digital Execution (DE)
Bringing digital strategy to life

Experiment with the latest techniques used by agile companies and discover the most effective ways to carry out digital transformation capably and quickly across your organization.

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How do you compare to your peers?

Identify your opportunities for career development.


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