Explore your data analytics maturity
Digital Analytics introduces you to new techniques for data analysis, exploring the topics of big data and digital analytics.
You will learn the very latest techniques to analyse data and how to manage analytics and big data in your business to support your very own digital strategy.
Through a selection of hands-on exercises, you will have the opportunity to discuss the challenges that you face and exchange ideas with your peers and IMD faculty.
You will also take part in simulations, surveys and group work built on real life examples – exploring how businesses use data analysis techniques to plan and execute their strategies.