Explore your data analytics maturity

Digital Analytics introduces you to new techniques for data analysis, exploring the topics of big data and digital analytics.

You will learn the very latest techniques to analyse data and how to manage analytics and big data in your business to support your very own digital strategy.

Through a selection of hands-on exercises, you will have the opportunity to discuss the challenges that you face and exchange ideas with your peers and IMD faculty.

You will also take part in simulations, surveys and group work built on real life examples – exploring how businesses use data analysis techniques to plan and execute their strategies.

Program themes you'll explore:


Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits

LiVe Agenda



Day 1


10:30 - 12:30

  • Winning digital business models from China's digital giants

Day 2


13:00 - 17:00

  • Program Overview
  • Importance of unstructured data
  • From big data to analytics
  • Advanced analytics models 1

Day 3


08:30 - 12:30

14:00 - 16:00

  • Guest lecture: Applying data analytics
  • Advanced analytics models 1

Day 4


08:00 - 12:30

14:00 - 16:00

  • Bayesian modeling
  • Intro to regression
  • Understanding your strategy



IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.