Explore your data analytics maturity

Digital Analytics introduces you to new techniques for data analysis, exploring the topics of big data and digital analytics.

You will learn the very latest techniques to analyse data and how to manage analytics and big data in your business to support your very own digital strategy.

Through a selection of hands-on exercises, you will have the opportunity to discuss the challenges that you face and exchange ideas with your peers and IMD faculty.

You will also take part in simulations, surveys and group work built on real life examples – exploring how businesses use data analysis techniques to plan and execute their strategies.

Program themes you'll explore:


LiVe virtual classroom

During the program, you will be able to work on your personal project with the support of faculty and coaches. You will also benefit from peer-to peer-learning, breakout sessions and multiple opportunities to connect in small group environments.

You can combine this program with IMD's Digital Strategy program in the same week.

LiVe agenda



Day 1


10:30 - 12:30

  • Winning digital business models from China's digital giants
    Session shared with Digital Strategy participants

Day 2


13:00 - 17:00

  • Importance of unstructured data
  • From big data to analytics
  • Advanced analytics models 1

Day 3


08:00 - 12:30

14:00 - 16:00

  • Guest lecture: Applying data analytics
  • Advanced analytics models 1
    Session shared with Digital Strategy participants

Day 4


08:00 - 12:30

14:00 - 16:00

  • Bayesian modeling
  • Introduction to regression
  • Understanding your analytics strategy



IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.