Is this Digital Analytics course right for me?

This program is designed for managers and business leaders who make complex decisions in areas related to digital transformation and digital strategy and need to gain a stronger understanding of the underlying concepts behind big data and analytical techniques. You will explore the very latest developments in the world of Big Data and what these mean for you and your business, and crucially you will evaluate your capabilities to deploy analytics strategies into your business.

This program is not a statistical analysis course. This program is not recommended for executives with extensive data analytics experience.

Build your digital journey @IMD

Digital Analytics is just one of a number of digital transformation programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Strategy and Digital Marketing Strategies programs, all of which form part of the IMD Digital Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.


2.5 days


Program sessions 2018

Program Dates Location
DA March 21 to March 23* Lausanne
DA June 20 to June 22* Lausanne
DA October 17 to October 19* Lausanne

Fee 2018

CHF 4,950* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*IMD reserves the right to modify the program dates, location, and fees at any time.

Admission, payment & cancellation processes

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