Is this Digital Analytics course right for me?

This program is designed for managers and business leaders who make complex decisions in areas related to digital transformation and digital strategy and need to gain a stronger understanding of the underlying concepts behind big data and analytical techniques. You will explore the very latest developments in the world of Big Data and what these mean for you and your business, and crucially you will evaluate your capabilities to deploy analytics strategies into your business.

This program is not a statistical analysis course. This program is not recommended for executives with extensive data analytics experience.

Build your digital journey @IMD

Digital Analytics is just one of a number of digital transformation programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Strategy and Digital Marketing Strategies programs, all of which form part of the IMD Digital Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.


2.5 days


Program sessions 2020

DA 2020June 17 to June 19*liVe (Virtual) - Special launch fee CHF 4,500

Fee 2020

Special Launch fee for liVe virtual delivery: CHF 4,500*

Regular fee: CHF 4,950* (Tuition, teaching materials, and lunch are also included for face-to-face sessions.)

Get special pricing when you pursue the Digital Excellence Diploma

*All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.

*IMD reserves the right to modify the program dates, location, and fees at any time.

Admission, payment & cancellation processes

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Special cancellation and transfer conditions

In these exceptional and uncertain times, IMD is offering special cancellation and transfer conditions on our face-to-face Open Programs taking place until June 30, 2020; we will waive our normal related penalty fees for Open Programs that are scheduled to start by June 30, 2020.


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

Do you work for an NGO, NPO or a Public Sector organization? Are you interested in attending one of our Open Programs?

For many years IMD has been proud of its association with NGO/NPO/PS organizations. Aligned with our vision and strategic direction we want to support you in your contributions to society.

Attend Open Programs at IMD at a special rate. For NGOs and NPOs we offer a 50% incentive for attending Open Programs and for Public Sector there are special conditions with 25% or 50% rebate subject to GDP per capita* (25% above USD 20,000 GDP – 50% below USD 20,000).

Therefore, if you are interested in attending any of our programs, please contact us to learn how we can support you.


*Availability subject to space