Is this program right for me?

This program is designed for managers who make complex decisions in areas related to digital transformation and strategy and need to gain a stronger understanding of the underlying concepts behind big data and analytical techniques.

It is not recommended for executives with extensive data analytics experience.

Build your digital journey @IMD

Digital Analytics can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Strategy and Digital Marketing Strategies programs.


2.5 days


Program sessions 2018

Program Dates Location
DA March 21 to March 23* Lausanne
DA June 20 to June 22* Lausanne
DA October 15 to October 17* Lausanne

Fee 2018

CHF 4,950* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*IMD reserves the right to modify the program dates, location, and fees at any time.

Admission, payment & cancellation processes

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