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In a turbulent business environment, change may be the only constant. Leading effective change has never been easy. On the one hand, people can experience change fatigue and be tempted to just "wait out" your change initiative because another one will just come along anyway. On the other hand, if you fail to respond to, let alone anticipate, changes in customer preferences, technology, regulations, competitor moves, etc., you may not be around for the next needed change.
Diagnose and anticipate resistance to change. Effectively communicate the case for change. Enable and energize people for making the change. Ensure that the required change sticks.