Discovery Event

Discovery Event

Discovery Event

March 8-9, 2018
IMD Campus, Lausanne
CLN members only
Candice Richardet-Briand
Understanding Big Data and Analytics

Big Data and Analytics (BDA) have become buzzwords and have the potential to disrupt business processes and decision-making across all industries. However, we still observe vast differences in adoption and implementation of these techniques across firms, and similar variability in how successful they have been in improving firm performance. Managers often lack direction on how BDA can influence their businesses and how strongly they should commit to it.

During this event, managers will learn how BDA is transforming businesses, with examples of how top firms have utilized these techniques to succeed. Moreover, we will look at BDA from a strategic rather than a technical perspective, and create generalized frameworks that will guide managerial decision-making in this area.


The history of Big Data and Analytics and what we can learn from past successes and failures in this area
Some key types of BDA techniques
The importance of using Predictive Dashboards to guide decision-making in the BDA world

Target audience...

Any executive impacted by digital transformation or dealing with issues related to BDA



Professor Amit Joshi
IMD Professor of Digital Marketing and Strategy

» Read vita


Thursday, March 8, 2018, from 17:00 to Friday, March 9, 2018 16:00 (including dinner and networking lunch)


IMD Campus
Ch. de Bellerive 23
1001 Lausanne, Switzerland

» Campus map


*The event is free of charge. Travel and accommodation are at participants’ own expense.

Contact Us

Should you have any questions, please do not hesitate to contact Candice Richardet-Briand

Phone: +41 21 618 06 49

Email: [email protected]