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Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses. How can a company shield itself from copycats?
During this event Professor Howard Yu will explore the findings from his recent book “Leap: How to thrive in a world where everything can be copied”.
Professor Yu has drawn from historical narratives that span a wide range of industries, countries, and eras—from textiles to pianos, from pharmaceuticals to digital apps, from Greenville, South Carolina and New York City to Basel, Switzerland and Tokyo, and from the 19th century to the imminent future — to reach the conclusions of his research.
• A proven tactic that has beaten the odds and can protect your company from being overtaken by new (and often foreign) copycat competitors
• How companies can create new possibilities for how a product is made or a service is delivered
• How to harness new strategies and advancements in technology while leveraging shifts in the marketplace
• Five fundamental principles that allow companies to make a leap and stay successful in the face of such competition
• Executives and decision makers who need to respond to increasing pricing pressure due to copycat like competitions
• Managers who aspire to rethink their company’s offering and reshape their business potential
• Individuals who want to identify the major shifts of technologies that will inevitably affect all sectors of the global economy