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IMD’s CMO Roundtable convenes annually to allow CMOs to exchange experience in areas such as pricing, branding, customer insights, execution and marketing. Through live cases and insights from global best practices, participants benefit from insights, inspiration and practical tools that can be used to enhance marketing practices in their own organization.
Topics in previous roundtables have included:
• Gaining Customer Insight
• New Media: Challenges and Opportunities
• Emotional B2B Marketing
• Luxury Brands: The Paradox of Success
• Leveraging Brand Assets in a Crisis
During the CMO Roundtable we also take an in-depth look at particular case studies with insights from the protagonists who were steering the ship at the time. These have included issues such as:
• Transformation to a value approach at Tetra Pak
• Tesco Bank - Standing in the shadow of a famous parent
• The Central Role of Customer Insights: How the LEGO Group leverages consumer insight and engagement to feed its innovation process
• Toyota Motor Europe - Leveraging Brand Assets in a Crisis
Each event includes ample time for high level networking over a reception and formal dinner as well as a closing buffet lunch.
Previous speakers have included:
Mr. Paul Hillen, Vice President, Cargill Global Marketing
Mr. Hans Rommer, Vice President, Customer Insight, Novo Nordisk
Ms. Anne Westersund, Senior Vice President, Marketing, Cargotec
Mr. Charles Brand, Executive Vice President, Product Management & Commercial Operations, Tetra Pak Group
Ms. Grace Xu, CEO, Viva Nutritional Products
Mr. TeeBin Ong, VP, Sales & Marketing, Bossard Group
Mr. Olivier Quillet, Nestlé, Head of Corporate Marketing & Communication
Mr. Toby Hoare, CEO Europe, J. Walter Thompson Company
Mr. Carlos da Silva Lopes, Global Marketing Director, The Dow Chemical Company
Mr. Paul Mullen, CMO, General Electric Healthcare (GE)
Mr. James Henderson, CMO, Ferretti Group
Mr. Miguel Fonseca, VP, Sales Business, Toyota Motor Europe
Mr. Mads Nipper, Executive VP, Markets & Products, LEGO Group
Mr. Peter Yorke, Global Marketing Director, Pampers, Procter & Gamble
This event includes ample time for high level networking over a reception and formal lunch.