Strategy digital: Don't let your organization get left behind without a strategy digital
Strategy digital? Digital technologies are transforming the competitive environment but “strategy digital” is a phrase that is still often missing from the business plans of major organizations.
Traditional industry has been slow on the uptake when it comes to making a strategy digital and some companies are now paying the costs. Brash, digitally smart startups with names you have never heard are looming with market-killing business models that threaten to leave old world corporations on the ropes.
If they weren't aware before, business managers now realize that having a strategy digital should no longer be optional for traditional companies. Developing a digital business strategy is emerging as a central challenge for companies that previously ignored the issue or brushed it to one side.
Making the plunge
Executives at companies who have not made a business strategy digital need to quickly get up to speed. Simply investing in new technologies is not enough. That can turn out to be a costly mistake without the right overall guiding plan.
A top-ranked business school offers the executive training for business leaders who want to develop a strategic roadmap for digital business transformation. Training courses guide you on ways to create a digital strategy that leverages competitive advantage for your company and preserves it for the future.
Seeking out new opportunities
You can learn how, with the right approach, your organization can thrive in the digital age by using new technologies to seek out new opportunities. But there's clearly more to digital strategy than updating your Facebook page on a regular basis and handing out tablets to all your employees.
- A clear understanding of digital technologies
- A visionary digital strategy
- The right organizational change
- Extensive capability building
Competing with companies born on the web
Traditional companies naturally face a digital disadvantage compared to firms born on the web — the Googles and the Amazons of this world. Executive training can help you develop a digital transformation strategy to restructure your organization to make it Internet-friendly from the ground up.
Effective digital business courses will enable you to recognize the impact that new digital technologies will have on your business. You can develop leadership skills in digital business transformation that allow you to identify new products and markets that can be accessed through digital technologies.
Getting comfortable with digital technologies
Whether you are a business leader in marketing, operations or strategy, one of the first hurdles in developing a digital strategy is becoming familiar with the latest digital innovations. You've heard many of the names but you may not be aware of their significance.
Adigital business transformation course will educate you on how innovations such as big data, cloud computing, analytics, social media and the Internet of Things are changing the competitive landscape. By fully understanding these innovations you will be better positioned to tap their power to transform your company's business.
Warding off the threats
An effective digital strategy should prepare you to recognize and ward off digital threats to your business. Young, internet-based companies are disrupting traditional industries with innovative use of digital technologies.
Businesses caught unawares can be sidelined by digital disruption. A comprehensive digital business strategy can prepare you to develop the right combination of responses to allow a company to survive a digitally disruptive environment — or to even thrive in it.
That's just one more reason to develop a strategy digital.
IMD business school
Want to drive the digital transformation of your business?
See how IMD's Leading Digital Business Transformation program builds your digital strategy & business modeling skills - download the free brochure now!
What kind of executive education are you after? How about IMD's:
- Leadership development program for young managers
- Business management training for high-potential managers
- Business management degrees
- Corporate training for future business leaders
- Personalized executive business coaching
- Leadership skills training for experienced managers
- Leadership skills training for women
- Strategic management training for business leaders
- Senior management training programs
- Strategic marketing course
- Strategic finance courses
- Training courses for learning executives
- Corporate governance training for board members
- Management succession plan training for family businesses
- Custom executive education for companies
- Or use our Program Finder to find out more about IMD's courses on strategy digital.