Digital transformation: Reposition your organization for success through digital transformation
Digital transformation should be a priority for any organization seeking better performance in a business environment that is rapidly being reshaped by the Internet. By capitalizing on the use of the latest digital technologies and employing an effective digital transformation strategy, your company can flourish.
By contrast, businesses that fail to undertake digital transformation risk floundering. The impact of the digital revolution is already being keenly felt in the marketplace. Established enterprises without a digital business strategy in place are falling to the wayside, losing market share and seeing their value proposition crumble.
What, me worry?
Despite the warning signs, the number of established companies taking proactive steps for digital transformation remains a minority. Surveys show that many business managers either do not acknowledge the threat posed by competitors that use digital technologies effectively or they have simply not addressed it.
How to prepare for digital transformation
It's not too late to take corrective action. As an executive, you can gain valuable leadership skills in digital transformation from one of the top business schools in the world. An effective digital business transformation course will prepare you to develop a comprehensive plan to embrace digital change at every level of your organization.
Having the right digital technologies in place is not enough. To gain the optimum payback from digital transformation you need a clear digital business strategy, the right organizational change and the acquisition of new leadership competencies.
What you can expect to learn
You can expect the best digital transformation courses to advise you on the ideal digital strategy to leverage competitive advantage for your company. You should learn how to adapt your organization and operations to take advantage of digital opportunities and to reduce digital threats.
A good digital transformation course will teach you how to identify new digital technologies that will impact your business. It should help you find new products and markets that can be accessed through digital technologies. As well, you can expect expert guidance on how to foster the right capabilities to support digital change in your company.
Who can benefit from digital transformation training?
Senior business managers and leaders from a variety of areas can take advantage of digital transformation training. Whether you are in marketing, operations, IT or strategy, you should be able to gain the information you need to drive digital business transformation at all levels of your organization.
Look for such leadership training to empower executives from traditional industries to respond to such challenges as:
- Competing with companies, like Google and Amazon, that were “born on the web”
- Getting maximum use out of digital innovations such as analytics and mobile solutions
- Successfully steering toward greater innovation and digitalization
- Determining whether digital technologies offer an opportunity, pose a threat or both
- Knowing that the organization needs to become more digital while lacking the know-how
Getting the most from digital tools
A batch of digital innovations that many business leaders do not fully understand is changing the dynamics of business competition at warp speed. Not everyone completely grasps the implications of big data, analytics, cloud computing, mobile solutions, social media and the Internet of Things.
The right digital business transformation leadership course can demystify these innovations and show how they can be applied to boost your company's business performance. Being immersed in the latest digital trends can help you discover new ways to add value to your organization, as well as finding new business opportunities and customers. This is just one more advantage to be gained from executive education focused on digital transformation.
IMD business school
Want to drive the digital transformation of your business?
See how IMD's Leading Digital Business Transformation program builds your digital strategy & business modeling skills - download the free brochure now!
What kind of executive education are you after? How about IMD's:
- Leadership development program for young managers
- Business management training for high-potential managers
- Business management degrees
- Corporate training for future business leaders
- Personalized executive business coaching
- Leadership skills training for experienced managers
- Leadership skills training for women
- Strategic management training for business leaders
- Senior management training programs
- Strategic marketing course
- Strategic finance courses
- Training courses for learning executives
- Corporate governance training for board members
- Management succession plan training for family businesses
- Custom executive education for companies
- Or use our Program Finder to find out more about IMD's programs on digital transformation.