Country-based sales strategy
IMD SEA approaches every country in the region as a separate market served by dedicated business development experts. In each market, the team identifies at least 20 companies where it believes IMD can have the largest impact, studies their transformation needs, and then provides them with a tailored solution. This disciplined approach allowed IMD to grow in markets where it is well known and markets with less presence.
In Thailand, IMD continued to engage with Siam Commercial Bank and dtac. In Malaysia, the client list featured long-term leadership development engagements with Telekom Malaysia and an ESG implementation program with Maybank. In Singapore, the team engaged with GIC, OCBC, and Sumitomo Mitsui, while in Indonesia, IMD continued to deepen its engagement with Bank Mandiri, Bank Danamon and Adira Finance. In the Philippines, the focus was on working with Globe as well as its subsidiaries.
In addition, IMD continued to deliver impactful engagements for Asian divisions of global players such as UBS, Bayer and Johnson & Johnson. Although they started as regional deliveries, many of these interactions expanded into large global programs delivered virtually out of the South East Asia base.