Build your new business strategy

Advanced Strategic Management brings you practical frameworks to expand your thinking space and see the full range of options available to you when facing complex decisions.

What you learn is translated immediately to your own business context as you progress from week 1 to week 3:

  • from defining a new strategy for one of your work projects
  • to fine-tuning your execution and communication proposals

Activate your execution plan

You plan very concrete steps for when you get back to the office knowing you will receive further coaching support from the IMD team as you hit the ground running.

Our program manager will also engage with you ahead of the program to clarify your project scope.

Powerful learning experiences

You will practice intensely new leadership and communication techniques, both critical to the successful implementation of your business strategy:

ASM_Business_strategy_structure

Your business today - week 1

  • Consider how today's changing world affects your business
  • Explore different strategy frameworks
  • Start tying leadership and business strategy together

Find your own business strategy - week 2

  • Learn how to structure your strategic thinking
  • Define your business strategy with input from faculty and peers
  • Strengthen skills to mobilize your organization around your goal

Get ready for execution - week 3

  • Gain tools for executing your business strategy
  • Build on your communication and influence skills
  • Get ready to implement your project back at work

Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits