The 7 Things Most Executives Get Wrong About Digital Transformation: A Talk with Michael Wade

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Date Wednesday, May 01, 2019
Time 18:00 - 20:00
Speaker(s) Michael Wade, Professor of Innovation and Strategy, IMD
James Macaulay, Director, the Cisco Digitization Office

The 7 Things Most Executives Get Wrong About Digital Transformation: A Talk with Michael Wade 


On behalf of IMD and the IMD Alumni Club of Silicon Valley, we invite you to join us for a talk with IMD Professor Michael Wade on the often overlooked missteps organizations make when embarking on digital transformation initiatives. 

The cold, hard facts about digital transformations paint a grim picture. Despite the best efforts of management and generous resources, most fail. IMD Professor Michael Wade draws on 4 years of in-depth research to identify 7 classic digital transformation mistakes, and how to avoid them. He will also offer key messages for business executives and digital leaders who seek to build a concrete roadmap for transformation across their organizations.  

Following Prof. Wade's presentation, James Macaulay, Senior Director Customer Transformation at Cisco and visiting scholar at the Global Center for Digital Business Transformation, will share his perspective on the collaboration between IMD and Cisco and, more in general, on how corporation can and should collaborate with business schools and leadership development institutions to get digital transformation right.

Michael and James are co-authors of Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, the second book published by the team at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. The book offers an actionable and concrete guide for large-scale digital transformations.


MICHAEL WADE is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. His areas of expertise relate to strategy, innovation, and digital transformation. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program in Canada. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs. 

JAMES MACAULAY is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. With more than two decades of high-tech experience and an extensive body of publications, he has been a pioneer in defining digital market transitions and their implications for organizations. 



6:00-6:30 Registration
6:30-7:15 Michael Wade presentation
7:15-7:30 James Macaulay remarks
7:30-8:00 Refreshments & Networking


Venue Cisco HQ Building 9
260 E Tasman Dr
San Jose, CA 95134
United States
Dress Code Business Casual
Registration Deadline Tuesday, April 30, 2019
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IMD Alumni Club of USA - Silicon Valley