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|Date||Monday, February 11, 2019|
|Time||18:30 - 20:30|
|Speaker(s)||Howard Yu, LEGO Professor of Management and Innovation, IMD|
Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses. How can a business shield itself from copycats?
In a book of narrative history and practical strategy, LEAP: How To Thrive in a World Where Everything Can Be Copied (PublicAffairs; June 12, 2018), IMD professor of management and innovation Howard Yu reveals the proven tactic that has beaten the odds and can protect your company from being overtaken by new (and often foreign) copycat competitors: a leap. By leaping across knowledge disciplines, companies can create new possibilities for how a product is made or a service is delivered.
In LEAP, Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old (copycat tactics); companies also need to continue the discovery process, harnessing new strategies and advancements in technology while leveraging shifts in the marketplace (leap strategy). Yu identifies five fundamental principles that allow companies to make a leap and stay successful in the face of such competition. He illustrates them with historical narratives that span a wide range of industries, countries, and eras—from textiles to pianos, from pharmaceuticals to digital apps, from Greenville, South Carolina and New York City to Basel, Switzerland and Tokyo, and from the 19th century to the imminent future.
LEAP has been selected among “the top 3 business book on strategy in 2018” by strategy+business and also the “10 Best Business Books of 2018” by Inc. magazine. These two are recent additions to the Financial Times’s selection among the “Best Business Books Of The Month” back in June. Additional press converges can be found here: http://www.howardyu.org/press/ or http://www.howardyu.org/videos/
Join us and have a direct conversation with Professor Howard Yu during the special face to face session at IMD.
HOWARD YU is the LEGO professor of management and innovation at IMD Business School in Switzerland, and director of IMD’s signature Advanced Management Program (AMP). He delivers customized training programs for major global companies, including Mars, Maersk, Electrolux, Daimler, Nestlé, Sanofi, Novartis, and LEGO. In 2015, Professor Yu was selected by Poets & Quants as one of the World’s Best 40 Under 40 Business School Professors. He was shortlisted for the 2017 Thinkers50 Innovation Award, and in 2018 appeared on the Thinkers50 Radar list of 30 management thinkers “most likely to shape the future of how organizations are managed and led.” A native of Hong Kong with a doctoral degree from Harvard Business School, he writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post. Video of Howard in
Sheraton Palo Alto Hotel
625 El Camino Real
Palo Alto, CA 94301
|Dress Code||Business Professional|
|Registration Deadline||Sunday, February 10, 2019|