Lunch with Prof Goutam Challagalla - Developing the right digital strategy

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DateThursday, February 07, 2019
Time12:00 - 14:00
Speaker(s)Professor Goutam Challagalla
Description

PLEASE NOTE THAT THE CONFERENCE WILL START AT NOON

Welcome cocktail from 11.30

Goutam Challagalla - Professor of Marketing and Strategy at IMD

Director of the Program "Digital Marketing Strategies"

He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years.

Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company.

His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence.

FeesGuest: CHF 90.00
IMD Alumni: CHF 90.00
Member: CHF 40.00
VenueHôtel Métropole
Quai du Général-Guisan 34
1204 Genève
Registration DeadlineSunday, February 03, 2019

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