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|Date||Wednesday, February 24, 2016|
|Time||18:00 - 20:00|
|Speaker(s)||Diana Lucaci, Founder and CEO, True Impact|
"If I had asked people what they wanted, they would've said faster horses." - Henry Ford
The future of customer-centric and experiential marketing relies heavily on understanding your customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they're buying, but not WHY. Understanding why people do what they do is critical in predicting behaviour. In addition to explicit measures, neuroscience and biometrics technologies are now scalable, portable, affordable and predictable.
This session will cover:
Short Bio of Diana Lucaci
|Venue||Swiss Reinsurance Company Ltd, Toronto |
150 King Street West
Toronto, ON M5H 1J9
10th floor - seminar room
|Dress Code||Business Professional|
|Registration Deadline||Tuesday, February 23, 2016|