Leap: How to Thrive in a World Where Everything Can Be Copied

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Date Tuesday, May 01, 2018
Time 8:30 - 13:00
Speaker(s) Howard Yu, Professor of Strategic Management and Innovation, IMD

We live in a time when everything can be copied and this is eroding how companies maintain an advantage over their competitors. All of the traditional routes to dominance mean nothing when latecomers can copy any product or service and produce it more cheaply.

In this highly interactive workshop, Professor Howard Yu will explain just how companies can, not only survive, but prosper: "It's no longer just a matter of getting very good at their business: at the same time they need to continuously leap to new knowledge disciplines. It is precisely the combination of these two skills - mastery of the old and the new - that gives companies the most formidable advantage against copycats."

The first session will draw on the industrial history of the past 250 years, skillfully extracting timeless lessons and rigorously applying them to the second half of the 21st century, showing how companies of all stripes, from familiar, traditional, and even unglamorous fields, can dominate by leaping to new knowledge disciplines.

In the second session we will work together, to identify the most important leverage points going forward and develop a playbook for the future. We will see how pioneering companies can thrive by challenging their reason for being, rethinking their business and their relationship with customers.

Arrive: 8:30 am (breakfast) for 9:30 am start - until 1:00 pm

Cost: $250 per person (including booking fee)
Limited places, allocated on a first come, first served basis.


Enquiries: please contact Tom Stockell, IMD Business Partner, Australia & New Zealand: [email protected], or call 0408 698 840.

Fees IMD Alumni: AUD 250.00
Venue Gold Melting Room, The Sydney Mint, Sydney

Dress Code Business Professional
Registration Deadline Monday, April 30, 2018

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IMD Alumni Club of Australia - Melbourne