Marketing Programs at IMD

Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. IMD's courses in Digital Marketing, Marketing Management and Pricing Excellence help you to develop your marketing fundamentals and hone your strategic marketing skills.

Digital Marketing Strategies Course
Build your own digital learning journey
Create your own Digital journey, study just 15 days choosing from a range of 10 programs to suit your needs.
Master the skills of online-offline marketing
For senior or mid-level manager with strategic, marketing or commercial responsibilities, looking for the latest digital tools and strategies. Here are your key program...
A value-based approach
Take a value-based approach to marketing management and develop the skills that will make you a more relevant and influential marketer for your business today.
In partnership with EMERITUS Institute of Management
Understand the gaps in your pricing capabilities and develop a concrete action plan to secure and increase your company's profit margin.

Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!

Paulo Martins

Chief Executive Officer | Machrent | Portugal

I have refreshed my understanding of key marketing concepts and most importantly have learnt how I can apply them in today and tomorrow’s digital landscape. High-level training that will impact my career as I feel equipped now to enhance the value I can create for my customers.

Claude Nusbaumer

Area Sales Manager, Marketing and Communications | Sylvac SA | Switzerland

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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