Marketing Programs at IMD

Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. IMD's courses in Digital Marketing, Marketing Management and Pricing Excellence help you to develop your marketing fundamentals and hone your strategic marketing skills.

Digital Marketing Strategies Course
Master the skills of online-offline marketing
Adapt the best tried-and-tested marketing concepts to today’s disruptive environment and discover which digital tools will enable you to thrive.
A value-based approach
Take a value-based approach to marketing management and develop the skills and capabilities that can make you a more relevant and influential marketer for your business...
Build your own digital learning journey
Create your own Digital journey, study just 15 days choosing from a range of 10 programs to suit your needs.
Optimize your pricing to maximize your profits
Understand the gaps in your pricing capabilities and develop a concrete action plan to secure and increase your company's profit margin

Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!

Paulo Martins

Chief Executive Officer | Machrent | Portugal

I have refreshed my understanding of key marketing concepts and most importantly have learnt how I can apply them in today and tomorrow’s digital landscape. High-level training that will impact my career as I feel equipped now to enhance the value I can create for my customers.

Claude Nusbaumer

Area Sales Manager, Marketing and Communications | Sylvac SA | Switzerland