IMD marketing and business strategy programs to suit your needs:
Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. Sales and marketing courses help you stay on top of marketing fundamentals and hone your strategic marketing skills.
With a range of business marketing courses for both young and senior executives, IMD can help you assure ongoing career advancement.
Harness marketing strategies from timeless fundamentals to value-adding digital marketing – and separate the hype from reality. If you’re a senior or mid-level manager with strategic, marketing or commercial responsibilities, you’ll perfection your skills through this intensive on-campus course.
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Gain a strategic view on how to rethink marketing and value creation through the lens of digital. Whether you are a senior or mid-level marketer, digital native or business leader, you will find this program helpful in understanding how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.
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Create real value for your customers in a complex marketing environment and successfully integrate marketing with other key business functions with this 100% online course. Marketers and non-marketer will emerge better equipped to meet increasing pressure on contribution margins.
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Individuals, teams and B2B companies gain a deeper understanding of value-based pricing with this 100% online marketing course. You’ll achieve pricing excellence by identifying what your customers really want and finding innovative ways to communicate your superior value proposition.
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