HAVE ECOLABELS HAD THEIR DAY?
The truth behind sustainability labels from the people who integrate them
More than three decades after the first ecolabeling program was introduced, what is the verdict on their effectiveness? To find out we asked managers and sustainability practitioners - over a thousand from 70 countries and more than 20 industries - to share their views with us. In a nutshell, ecolabels have been useful in increasing sustainability awareness and performance, but there are also credibility concerns given the proliferation and fragmentation of such labels.