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In the Field

Governance, Team-Leadership, Strategy

In the Field with Royal FrieslandCampina

By Robert Hooijberg, Nancy Lane - 05/12/2016

At a glance Two Dutch dairy cooperatives, each with their own operating companies, faced an increasingly competitive and uncertain European market and so they decided to merge. A new CEO was appointed ...

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Economics

In the Field with Cisco India

By Charles Dhanaraj, Ivy Buche - 08/06/2016

At a glance • Multinational companies (MNCs) need to innovate in emerging markets to capture unique opportunities. • Trying to innovate without a supportive, local ecosystem is a formidable task. • Ci ...

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Marketing

In the Field with Royal DSM

By Wolfgang Ulaga, Athanasios Kondis - 25/11/2015

At a glance • A diversified industrial manufacturer embarked on an ambitious marketing excellence initiative, driven by the HQ-based CMO. • The company’s technology-focused heritage and a culture of ...

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Sustainability

In the Field With GE Healthcare India

By Wolfgang Ulaga, Athanasios Kondis - 04/11/2015

At a glance • The growth focus in emerging markets is shifting from big mega cities to semi-urban and rural areas. • Serving low-resource business customers in these settings is a formidable task. • G ...

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