This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter? Learning objective: Basis for discussion on “business and society.” Do companies need to worry about their position in society, and are there different rules for disruptors?
Reference
IMD-7-1899
Keywords
Sustainability; Society; Disruption; Ethics; Discrimination; Work Environment
Settings
Global; United States of America; Transport Industry; Logistics Industry; Large global; 2017
Type
Case (Published Sources)
Length
3 pages
Copyright
©2017
Language
English