Case Studies

IMD faculty have developed case studies for over 50 years to serve as a basis for classroom discussions. Renowned for their international focus, IMD cases are used in schools all over the world and have proven to be highly effective in developing the leadership capabilities of executives at every stage of their career.

Award Winning Case Studies

IMD-7-1844

“IS THE APPLE WATCH KILLING THE SWISS WATCH INDUSTRY?” THE APPLE WATCH – A THREAT OR AN OPPORTUNITY FOR THE SWATCH GROUP LTD?

By Michel, Stefan; Stäuble, Chantal; Blöchlinger, Lars; Ćurković, Kristian Uwe

Topics Watch; Luxury; Smartwatch; Hayek, Nick (Jr.)
Copyright ©2016
Length 18 pages

This case examines the changing market landscape shaped by the new product category of smart watches, especially pertaining to the Swatch Group as a leading Swiss watchmaker and Apple as a legendary p...

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IMD-7-1825

RECRUIT JAPAN: HARNESSING DATA TO CREATE VALUE (ABRIDGED)

By Yu, Howard H.; Malnight, Thomas W.; Buche, Ivy

Topics Advertising; Publishing; Information Services; Two-sided Platform; Business Model; Breakthrough Innovation; Data Analysis; Artificial Intelligence; Digitalization; eLearning
Copyright ©2016
Related Material Teaching Notes
Length 20 pages

Recruit Holdings, Japan’s largest staffing firm and a leading marketing media company started out in the early 1960s as an advertising company publishing magazines for jobseekers. It scaled up over th...

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IMD-7-1843

WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?

By Michel, Stefan; Kolesnik, Maxim; Perez Lopez, Mario; Reinhard, Dominik

Topics eLearning; Value Constellation; Professional Social Network; Online Education; Lynda.com; LinkedIn; Strategy Diamond
Copyright ©2016
Length 9 pages

LinkedIn is the world’s largest professional social network on the internet with more than 400 million members in over 200 countries. The company is publicly held and has a diversified business model ...

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IMD-7-1617

BANDHAN (A): ADVANCING FINANCIAL INCLUSION IN INDIA

By Dhanaraj, Charles; Shah, Geetika

Topics Organizational Transformation; Microfinance; Banking; Non-Governmental Organization; Business Model; Emerging Market; Strategy; Entrepreneurship; General Management; Hybrid Organization; Financial Inclusion; Strategic Capability
Copyright ©2015
Related Material Teaching Notes, Video
Length 13 pages

The case is set at a time when Bandhan, the largest microfinance institution (MFI) in India and the largest non-deposit taking MFI in the world, was about to embark on an organizational transformation...

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IMD-7-1810

BANDHAN (B): SUSTAINABLE BANKING IN INDIA

By Dhanaraj, Charles; Shah, Geetika

Topics Organizational Transformation; Microfinance; Banking; Non-Governmental Organization; Business Model; Emerging Market; Strategy; Entrepreneurship; General Management; Hybrid Organization; Financial Inclusion; Strategic Capability
Copyright ©2016
Related Material Teaching Notes, Video
Length 4 pages

The case is set at a time when Bandhan, the largest microfinance institution (MFI) in India and the largest non-deposit taking MFI in the world, was about to embark on an organizational transformation...

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IMD-5-0800

GE HEALTHCARE INDIA (A): THE MARKETING CHALLENGE OF LOW-RESOURCE CUSTOMERS

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Sustainability; Health Care; Marketing; Business to Business; Low Income; Emerging Market; Prototyping; Product Innovation; Business Model Innovation; Low-Resource Customer
Copyright ©2014
Related Material Teaching Notes
Length 9 pages

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in In...

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IMD-5-0801

GE HEALTHCARE INDIA (B): THE PRODUCT INNOVATION JOURNEY

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Marketing; Emerging Market; Bottom of the Pyramid; Business Model Innovation; Low-Resource Customer; Fast Prototyping; New Product
Copyright ©2014
Related Material Teaching Notes
Length 4 pages

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in In...

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IMD-5-0802

GE HEALTHCARE INDIA (C): THE COMMERCIAL INNOVATION IMPERATIVE

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Sustainability; Marketing; Emerging Market; Bottom of the Pyramid; Business Model Innovation; Low-Resource Customer; Fast Prototyping; New Product
Copyright ©2014
Related Material Teaching Notes
Length 2 pages

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in In...

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IMD-7-1700

MAHINDRA FINANCE: ACCELERATING GROWTH

By Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy

Topics Rural Market; Strategy; Automotive Finance; Customer Centricity; Business Model Innovation; Mortgage; Finance Company
Copyright ©2016
Length 24 pages

The case traces the journey of Mahindra & Mahindra Financial Services Ltd (Mahindra Finance), a pioneer and leader in catering to the financing needs of rural and semi-urban India – typically underser...

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IMD-7-1603

AYALA CORPORATION: ONE FAMILY’S CONTRIBUTION TO NATION BUILDING

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Growth Management; Corporate Governance; Succession Planning; Entrepreneurship; Conglomerate; Emerging Market; Real Estate; Telecommunication; Sustainability; Philanthropy; Generational Transition; Family Values; Communication
Copyright ©2014
Related Material Teaching Notes, Video
Length 35 pages

MAY 21, 2014, MANILA. For the first time, the World Economic Forum (WEF) had come to the Philippines. Ayala Corporation, one of the nation’s oldest and most successful conglomerates, hosted an evening...

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IMD-5-0793

BUSINESS MODEL INNOVATION: MICHELIN FLEET SOLUTIONS - FROM SELLING TIRES TO SELLING KILOMETERS

By Ulaga, Wolfgang; Dalsace, Frédéric; Renault, Chloé

Topics Solution; Transition; Product; Service; Service Excellence; Business Model Change; Fleet Management; Channel Relationship; Sales Force; Customer; Value; Environment
Copyright ©2013
Length 5 pages

Michelin, a worldwide leader in the tyre industry, launched in 2000 a comprehensive tyre-management solution offer for large European transportation companies, called Michelin Fleet Solutions (MFS). W...

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IMD-7-1606

MARCOPOLO: THE QUEST FOR GLOBAL LEADERSHIP

By Dhanaraj, Charles; Ribeiro, Fernanda; Stal, Eva

Topics Global Strategy; Emerging Market Strategy; Multinational Business; Global Competition; Competitive Dynamics; International Expansion
Copyright ©2014
Length 20 pages

This case presents the transformation journey of Marcopolo in its quest to gain global leadership. Marcopolo is the largest Brazilian manufacturer of bus bodies, with an annual production of 30,000 bu...

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IMD-7-1645

NEWLIGHT TECHNOLOGIES: PLASTICS FOR A CARBON NEGATIVE FUTURE

By Mazutis, Daina; Day, Daniel

Topics Strategy; Entrepreneurship; Innovation Management; Environment; Sustainability; Corporate Social Responsibility; Biotechnology Start-Up Company; Plastics; Greenhouse Gas; Sustainable Material
Copyright ©2015
Related Material Teaching Notes
Length 16 pages

The Newlight Technologies case is set at the end of 2013. Newlight has been awarded the Innovation Prize for Biomaterial of the Year by nova-Institut GmbH at the Cologne International Conference on In...

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IMD-3-2417

J.M. HUBER: A FAMILY OF SOLUTIONS

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Succession; Non-family Member; Next Generation; Value; Philanthropy; Portfolio Management; Engineered Material
Copyright ©2013
Related Material Teaching Notes, Video
Length 34 pages

OCTOBER 2013. As one of the larger and older family-held companies in the US, the J.M. Huber family business had strategically repositioned itself several times since it was founded in 1883. Visionary...

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IMD-5-0751

VALUE SELLING AT SKF SERVICE (A): TOUGH BUYER CONFRONTS STRATEGY

By Kashani, Kamran; DuBrule, Aimee

Topics Value Pricing; Industrial Selling; Industrial Distribution; Channel Conflict; Commoditization; Negotiation; Reverse Auction; Industrial Marketing; Key Account Management; Marketing
Copyright ©2009
Related Material Video
Length 12 pages

Faced with growing competition and commoditization of its core aftermarket business for industrial bearings, SKF develops a sales tool to document, measure and guarantee its customers financial benefi...

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IMD-3-2289

FINDING COMMUNITY SOLUTIONS FROM COMMON GROUND: A NEW BUSINESS MODEL TO END HOMELESSNESS

By Yu, Howard H.

Topics Organizational Change; Non-profit; New Practices; General Management
Copyright ©2012
Related Material Teaching Notes, Video
Length 14 pages

Common Ground, which developed and managed affordable supportive housing, had been consistently hailed as one of the best-run non-profit organizations in the US. Yet, its spin-off organization – Commu...

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IMD-3-2366

SKANSKA CS (A): LIVING THE "FIVE ZEROS"

By Mazutis, Daina; Eckardt, Anna

Topics Corruption; Ethics; Leadership; Strategy; Construction; General Management
Copyright ©2013
Related Material Teaching Notes, Video
Length 7 pages

This case illustrates the challenges that Dan Tok was facing when he took over as CEO of Skanska CS in Prague, a subsidiary of the Swedish multinational construction conglomerate Skanska AB. Although ...

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IMD-3-2367

SKANSKA CS (B): AN EMPLOYEE IN HANDCUFFS

By Mazutis, Daina; Eckardt, Anna

Topics Corruption; Ethics; Leadership; Strategy; Construction; General Management
Copyright ©2013
Related Material Teaching Notes, Video
Length 1 pages

This Case is part of a series to demonstrate different ethical dilemma that employees of Skanska CS were facing after Dan Tok took over as CEO and was mandated to transform and align the practices of ...

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IMD-3-2368

SKANSKA CS (C): MONEY FOR NOTHING

By Mazutis, Daina; Eckardt, Anna

Topics Corruption; Ethics; Leadership; Strategy; Construction; General Management
Copyright ©2013
Related Material Teaching Notes, Video
Length 1 pages

This case is part of a series to demonstrate different ethical dilemma that employees of Skanska CS were facing after Dan Tok took over as CEO and was mandated to transform and align the practices of ...

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IMD-3-2369

SKANSKA CS (D): SWEET TEMPTATION

By Mazutis, Daina; Eckardt, Anna

Topics Corruption; Ethics; Leadership; Strategy; Construction; General Management
Copyright ©2013
Related Material Teaching Notes, Video
Length 2 pages

This case is part of a series to demonstrate different ethical dilemmas that Skanska CS employees were facing after Dan Tok took over as CEO and was mandated to transform and align the practices of th...

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IMD-3-2168

SMS FOR LIFE (A): A PUBLIC-PRIVATE COLLABORATION TO PREVENT STOCK-OUTS OF LIFE SAVING MALARIA DRUGS IN AFRICA

By Marchand, Donald A.; Moncef, Anna

Topics Public-Private Partnership; Collaboration; Malaria; Supply Chain; Innovation; Value-constellation; General Management
Copyright ©2010
Related Material Teaching Notes, Video
Length 20 pages

Malaria is a mosquito-borne infectious disease and a public health problem in over 100 countries worldwide. It causes about one million deaths each year; most of them are children under the age of fiv...

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IMD-3-2169

SMS FOR LIFE (B): LIVING THE IMPLEMENTATION CHALLENGES OF A SUCCESSFUL PILOT PROJECT

By Marchand, Donald A.

Topics Public-Private Partnership; Collaboration; Malaria; Innovation; Information Management; Supply Chain; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 8 pages

After successfully completing the roll-out of the SMS for Life project in three health districts in Tanzania, Jim Barrington, former group CIO of Novartis and Project Director for SMS for Life with Ro...

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IMD-3-2171

SMS FOR LIFE (C): SUSTAINING THE INITIATIVE AND LEVERAGING ITS SOCIAL AND BUSINESS VALUE FOR NOVARTIS

By Marchand, Donald A.

Topics Public-Private Partnership; Collaboration; Malaria; Business Innovation; Information Management; Supply Chain; Pharmaceutical; General Management
Copyright ©2012
Related Material Teaching Notes, Video
Length 5 -

This third and final part of the "SMS for Life" case series concentrates on the institutional response to the question of how Novartis could sustain and leverage the capabilities of SMS for Life proje...

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IMD-3-2373

TRUSTEDFAMILY: BY FAMILIES, FOR FAMILIES, FOREVER… (VIDEO CASE)

Topics Family Business; Growth Management; Social Media; General Management
Copyright ©2013
Related Material Teaching Notes
Length 57 minutes

It all started in 2006. Thijssen, new to the ways of the family business world, was sent to a conference organized by the Family Business Network. Still at university in Belgium, he had a lot to learn...

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IMD-3-2299

TUMI AND THE DOUGHTY HANSON VALUE ENHANCEMENT GROUP (VEG)

By Galeazzi, Michel L.; Megally, Esmeralda

Topics Private Equity; Active Ownership; Value Creation; Restructuring; Growth Strategy; Initial Public Offering; General Management; Travel Equipment
Copyright ©2012
Related Material Teaching Notes, Video
Length 25 pages

January 2012. On a cold and dreary London morning, Doughty Hanson (DH) investment committee was discussing the future of the firm’s Tumi investment. At stake was the definition of the proper exit stra...

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IMD-3-2261

BAVARIA AND THE SWINKELS FAMILY: BREWING A STICKY BRAND

By Leleux, Benoit F.; Van der Kaaij, Jan

Topics Guerrilla Marketing; Family Business; Governance; Growth; Brand Building; Legacy; Innovation; Brewing; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 19 -

Peer Swinkels (36) took a moment in 2011 to reflect on the achievements and the challenges that lay ahead for the 330-year-old family brewery. Peer was responsible for the commercial activities of the...

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IMD-3-2202

NCC CONSTRUCTION DANMARK (A): BACK TO PROFITABILITY

By Chakravarthy, Balaji S.; Coughlan, Sophie

Topics Corporate Transformation; Project Management; Key Customer Program; Construction; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 17 -

This two part case series describes the transformation challenge faced by a European company, NCC Construction Danmark A/S (NCC DK), belonging to one of the oldest industries in the world – constructi...

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IMD-3-2203

NCC CONSTRUCTION DANMARK (B): TRANSFORMING THE INDUSTRY

By Chakravarthy, Balaji S.; Coughlan, Sophie

Topics Customer Insight; Corporate Transformation; Corporate Renewal; Profitable Growth; Co-creation; Industry Transformation; Sustainability; Construction; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 7 -

Case B of the NCC Construction Danmark series describes the proactive approach taken by NCC DK’s top management seeking to find new and more profitable growth opportunities for the company. Top manage...

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IMD-3-2230

RESTORING THE BRITISH MUSEUM

By Narasimhan, Anand; Barsoux, Jean-Louis

Topics Organizational Change; Public Sector; Culture; Leading Change; Communication; Charisma; Authenticity; Turnaround; Strategy; Purpose; Mission; Alignment; Stakeholder Analysis; Influence; Customer Experience; General Management
Copyright ©2012
Related Material Teaching Notes
Length 30 -

This is an unusual turnaround case in that it involves a public sector institution, the British Museum (BM). The case study covers the period from around 1999 to 2010. It focuses more particularly on ...

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IMD-3-2262

TERRACYCLE (A): BUILDING A VENTURE WITH SPINELESS EMPLOYEES

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 6 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2263

TERRACYCLE (B): A MILLION TRADEOFFS

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 5 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2264

TERRACYCLE (C): ECO-CAPITALISM AND “UPCYCLING” WASTE

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 7 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2275

TERRACYCLE (D): WHERE’S THE CAPITAL IN ECO-CAPITALISM?

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 5 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2286

TERRACYCLE (K): BRANDED WASTE

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2012
Related Material Teaching Notes, Video
Length 4 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2311

TERRACYCLE: OUTSMARTING WASTE

By Read, John Stuart; Lepoutre, Jan; Margery, Philippe

Topics Entrepreneurship; Social Entrepreneurship; Effectuation; Strategy; Competitive Strategy; Non-market Strategy; Innovation; Sustainability; Sustainable Development; Environmental Management; Waste Management; General Management
Copyright ©2012
Related Material Teaching Notes, Video
Length 17 -

In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle with the hope of creating perfect eco-capitalism. His idea was a company built on waste – worm waste to be exact. To help fund his fledgling...

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IMD-3-2298

THE CASTIGLIONI FAMILY AND MV AGUSTA – MOTORCYCLE ART

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Brand Building; Family Business; Succession; Turnaround; Buyout; Luxury Brand; Growth Strategy; Positioning; Distribution; Growth Financing; Entrepreneurship; Corporate Venturing; Innovation; Motorcycle; General Management
Copyright ©2012
Related Material Teaching Notes, Video
Length 24 -

December 2011, Varese, Italy. MV Agusta, the legendary Italian racing motorcycle brand, had just launched its latest attempt to regain the fame it had enjoyed in the 1970s. In August 2010 Claudio Cast...

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IMD-3-2150

DEUTSCHE TELEKOM: A TRANSFORMATION JOURNEY (A)

By Ben-Hur, Shlomo; Anderson, Jamie

Topics Organizational Culture; Corporate Culture; Leading Change; Transformation; Leadership; Authenticity; Top Management Team; Vision; Alignment; Customer Orientation; Strategy; Turnaround; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 14 -

This is a classic transformation case, made more complex by the fact that it involves a huge organization led by a youthful company insider, René Obermann. The two-part case study covers the period fr...

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IMD-3-2151

DEUTSCHE TELEKOM: A TRANSFORMATION JOURNEY (B)

By Ben-Hur, Shlomo; Anderson, Jamie

Topics Organizational Culture; Corporate Culture; Leading Change; Transformation; Leadership; Authenticity; Top Management Team; Vision; Alignment; Customer Orientation; Strategy; General Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 5 -

This is a classic transformation case, made more complex by the fact that it involves a huge organization and that it is led by a youthful company insider, René Obermann. The two-part case study cover...

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IMD-6-0315

LEGO: CONSOLIDATING DISTRIBUTION (A)

By Cordon, Carlos; Seifert, Ralf W.; Wellian, Edwin

Topics Outsourcing; Change Management; Partnership; Production Management; Operations Management
Copyright ©2008
Related Material Teaching Notes, Video
Length 14 pages

Two years after joining the LEGO Group as their Logistics Manager for Europe and Asia, Egil Møller Nielsen finds himself fighting several battles at different fronts; the most difficult one on his hom...

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IMD-6-0316

LEGO: CONSOLIDATING DISTRIBUTION (B)

By Cordon, Carlos; Seifert, Ralf W.; Wellian, Edwin

Topics Outsourcing; Change Management; Partnership; Production Management; Operations Management
Copyright ©2009
Related Material Teaching Notes, Video
Length 7 -

By the end of 2006, LEGO had to make a key decision: continue with the closure of the remaining regional logistics operations and transfer responsibility to DHL in the Czech Republic, or find an alter...

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IMD-4-0302

PLAYING TO WIN: LEADERSHIP AND SUSTAINABILITY AT ESB ELECTRIC UTILITY

By Kohlrieser, George; Szekely, Francisco; Coughlan, Sophie

Topics High Performance Leadership; Social Responsibility; Sustainability; Leadership; Energy; Organizational Behavior
Copyright ©2010
Related Material Teaching Notes
Length 20 pages

In 2007, the Irish electric utility, Electricity Supply Board (ESB) – 95% publicly owned-, contributed 15% of Ireland’s greenhouse gas emissions. It owned the largest point sources of the country’s ri...

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IMD-6-0327

UNILEVER TEA (A): REVITALIZING LIPTON’S SUPPLY CHAIN

By Seifert, Ralf W.; Braga, Tania; Ionescu-Somers, Aileen

Topics Sustainable Agriculture; Tea; Brand Development; Sustainability Certification; Production Management; Operations Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 14 -

The case documents Unilever’s journey to revitalize Lipton brand through sourcing all its tea from Rainforest Alliance Certified (TM) farms. It provides a framework for discussions around the challeng...

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IMD-6-0328

UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS

By Seifert, Ralf W.; Braga, Tania; Ionescu-Somers, Aileen

Topics Sustainable Agriculture; Tea; Brand Development; Sustainability Certification; Production Management; Operations Management
Copyright ©2011
Related Material Teaching Notes, Video
Length 12 -

The case follows Unilever along the implementation of its efforts to source all the tea in Lipton, PG Tips and Lyons teabags sold in Western Europe from Rainforest Alliance Certified (TM) farms. The c...

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IMD-5-0702

XIAMETER: THE PAST AND FUTURE OF A “DISRUPTIVE INNOVATION”

By Kashani, Kamran; Francis, Inna

Topics eCommerce; Industrial Segmentation; Dual Branding; Marketing
Copyright ©2006
Related Material Teaching Notes, Video
Length 21 -

The case study is about a successful strategy formulated at Dow Corning for marketing commodity silicones, a chemical used in diverse applications. It deals with important issues in B2B marketing: ref...

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IMD-1-0278

CORRUPTION AT SIEMENS (A)

By Hamilton, Stewart; Eckardt, Anna

Topics Ethics; Corruption; International Business; Finance; Conglomerate
Copyright ©2008
Related Material Teaching Notes
Length 18 pages

In November 2006, 200 German policemen and prosecutors raided 30 offices and homes of Siemens managers to investigate allegations of embezzlement at Siemens’ fixed-line phone unit. In the wake of inte...

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IMD-1-0276

DEAL MAKING IN TROUBLED WATERS: THE ABN AMRO TAKEOVER

By Cossin, Didier; Keuleneer, Luc

Topics Acquisition; Takeover; Valuation; Banking Strategy; Integrated Risk Management; Strategy; Leadership; Financial Services; Banking; Finance
Copyright ©2008
Related Material Teaching Notes
Length 30 pages

In a letter to ABN AMRO in February 2007, TCI, a British hedge fund with a small stake in ABN AMRO, stated: “We believe that it would be in the interests of all shareholders, other stakeholders and AB...

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IMD-3-2091

JMC SOUNDBOARD: CROSSING THE SOUND BARRIER

By Leleux, Benoit F.; Le Hardy de Beaulieu, Laure

Topics Marketing; Technology; High Fidelity; Luthier; Woodcraft; Growth Management; Financing; Distribution; Segmentation; Entrepreneurship; Passion; Lifestyle Entrepreneurship; Sustainability; General Management
Copyright ©2010
Related Material Teaching Notes
Length 22 -

December 2009 – Le Brassus, Vallee De Joux, Switzerland. The sound was eerie, moving, almost intoxicating: deep, rich, subtle, mesmerizing… and it appeared to be coming out from a single square piece ...

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IMD-3-1334

NESTLE'S GLOBE PROGRAM (A): THE EARLY MONTHS

By Killing, Peter J.

Topics Change Management; Project Management; General Management
Copyright ©2003
Related Material Teaching Notes, Video
Length 7 pages

This is the first case of a three-part series. All three can be taught in a half-day session. Chris Johnson has been given the task of initiating and managing the world's largest SAP roll out. The sco...

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IMD-3-1335

NESTLE'S GLOBE PROGRAM (B): JULY EXECUTIVE BOARD MEETING

By Killing, Peter J.

Topics Change Management; General Management
Copyright ©2003
Related Material Teaching Notes, Video
Length 2 pages

This short case continues the GLOBE story and is intended as an in-class handout to be used during the discussion of the A-case. It documents some of the GLOBE-related discussion at Nestlé's July 2000...

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IMD-3-1336

NESTLE'S GLOBE PROGRAM (C): "GLOBE DAY"

By Killing, Peter J.

Topics Change Management; General Management
Copyright ©2003
Related Material Teaching Notes, Video
Length 4 pages

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé's market heads who are participating in a daylong event to bring them up to date...

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IMD-3-2136

THE MERCKS OF DARMSTADT: WHAT FAMILY CAN DO (A)

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Succession; Governance; Pharmaceutical; Transformational Merger; Meritocracy; Family; Due Process; Acquisition; Going Public; Growth Strategy; Critical Mass; General Management
Copyright ©2009
Related Material Teaching Notes, Video
Length 24 -

DARMSTADT, SEPTEMBER 2006. The Serono deal was long in the making; it had eluded the Merck Group, a 338-year-old German global pharmaceutical and chemical enterprise, for months. So much so that last ...

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IMD-3-2137

THE NEW MERCK: BEATING THE ODDS (B)

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Succession; Governance; Pharmaceutical; Transformational Merger; Meritocracy; Family; Due Process; Acquisition; Going Public; Growth Strategy; Critical Mass; General Management
Copyright ©2009
Related Material Teaching Notes, Video
Length 12 -

DARMSTADT, SEPTEMBER 2009. Jon Baumhauer, Chairman of the Merck Family Council and an influential member of the E. Merck KG Executive Board, could not hide a smile as he recollected the confidential f...

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IMD-2-0083

TRANSFORMING THE GLOBAL FISHING INDUSTRY: THE MARINE STEWARDSHIP COUNCIL AT FULL SAIL?

By Steger, Ulrich; Nick, Alexander; Salzmann, Oliver; Ionescu-Somers, Aileen

Topics Sustainability; Certification; Fishing; Non-Governmental Organization; Stakeholder Management; Corporate Sustainability Management
Copyright ©2006
Related Material Teaching Notes, Video
Length 12 -

The Marine Stewardship Council (MSC) is an NGO –headquartered in London and established by WWF and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The cas...

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IMD-3-1946

TATA MOTORS: BECOMING A GLOBAL CONTENDER

By Chakravarthy, Balaji S.; Moncef, Anna; Coughlan, Sophie

Topics Strategy; Globalization; Bus Manufacturer; General Management
Copyright ©2008
Related Material Teaching Notes
Length 28 pages

Tata Motors is one of the crown jewels of the Tata Group, India’s premier industrial house. In Fiscal Year 2008 the company sold 585,649 vehicles and had a turnover of INR 335 billion (Indian rupees) ...

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IMD-3-1947

TATA NANO: DILEMMAS IN SUSTAINABLE DEVELOPMENT

By Chakravarthy, Balaji S.; Coughlan, Sophie

Topics Strategy; Corporate Responsibility; Sustainable Development; Political Context; General Management
Copyright ©2008
Related Material Teaching Notes
Length 15 pages

The Tata Nano was launched by Tata Motors, a member of the Tata Group in January 2008. This “one lakh car” ($2,500) was hailed as the people’s car. Ratan Tata, chairman of the Tata Group, which was wi...

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IMD-3-1970

LA MARTINA (A): “PASÍON ARGENTINA”

By Turpin, Dominique; Brochier, Thomas

Topics Entrepreneurship; Fashion; Polo; Brand Management; Growth Management; Growth Financing; Emigrant Entrepreneurship; Brand DNA; Sports Equipment; Clothing; Textile; General Management
Copyright ©2008
Related Material Teaching Notes, Video
Length 26 pages

FEBRUARY 2008. Lando Simonetti was enjoying the relative cool of his Cucha Cucha office in the suburbs of Buenos Aires, Argentina. It may have been cool, but definitely not quiet. His desire to always...

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IMD-3-1790

CHÂTEAU D'AGEL (A): FROM CONCEPT TO DEAL

By Pigeaux, Isabelle

Topics Entrepreneurship; Lifestyle Business; Vineyard; Wine; Turnaround Management; Agribusiness; Business Plan; General Management
Copyright ©2007
Related Material Teaching Notes, Video
Length 18 pages

Robin Budowski, a wine specialist and enthusiast, had dreamed about owning and running a vineyard for years, and on 28 July 2003 he was closer than ever to realizing his dream. He was putting the fini...

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IMD-3-1876

WAR FOR MANAGEMENT TALENT IN CHINA

By Fischer, William A.; Chung, Rebecca

Topics Human Resources; Leadership Succession; Talent Management; General Management
Copyright ©2007
Related Material Teaching Notes, Video
Length 5 pages

This opening note is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-called War for Talent, and is intended to genera...

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IMD-3-1695

LEARNING TO LEARN: MICHAEL FAYE GETS A NEW ASSIGNMENT (CARTOON CASE)

By Fischer, William A.; Chung, Rebecca

Topics Emerging Market; Overseas Assignment; Leadership; Change Management; Growth; Learning; Expatriate; General Management
Copyright ©2006
Related Material Teaching Notes, Video
Length 9 pages

This case, presented in an interesting cartoon format, describes the first two weeks after Michael Faye (disguised), an expatriate executive, takes over as president of the ongoing China operations of...

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IMD-3-1353

GREG DYKE TAKING THE HELM AT THE BBC (A)

By Killing, Peter J.; Keys, Tracey S.

Topics Media; Leadership; Organizational Change; Culture; Strategy; General Management
Copyright ©2003
Related Material Teaching Notes, Video
Length 12 pages

This is a teaching case designed to illustrate the challenges facing a senior executive, in this case a CEO (Director-General), as he/she takes over a new role in a new organization. The BBC has major...

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IMD-3-1572

WENDY SIMPSON IN CHINA (A) (OVERHEAD CASE)

By Fischer, William A.; Chung, Rebecca

Topics Joint Venture; International Business; Leadership; Growth Management; Change Management; Globalization; General Management
Copyright ©2005
Related Material Teaching Notes, Video
Length 13 pages

This novel, interactive two-part case series is in the format of a PowerPoint presentation to stimulate class discussion without any pre-class preparation. It describes the international growth journe...

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IMD-1-0220

WIPHOLD (A): BEYOND LABOR AND CONSUMPTION

By El-Agamy, Hischam

Topics Entrepreneurship; Private Equity; Economic Empowerment; Black Economic Empowerment; Post-apartheid; Social Entrepreneurship; Development Finance; Financial Services; Finance
Copyright ©2005
Related Material Teaching Notes, Video
Length 19 pages

This four-part case series documents the incredible journey from 1994 to 2005 of one of the most original black economic empowerment (BEE) vehicles in post-apartheid South Africa, the Women Investment...

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IMD-3-1301

ALCATEL IN CHINA: BUSINESS AS AN ADVENTURE

By Fischer, William A.; Xin, Katherine; Simon, Denis F.; Caromsky, Janet

Topics Telecommunication; Intellectual Property; General Management
Copyright ©2003
Related Material Teaching Notes
Length 15 pages

Take the world's most challenging market. Concentrate almost all your previously dispersed assets--12 joint ventures and wholly owned businesses--into one basket. Move the management of all of your re...

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IMD-5-0632

DUBAI INTERNET CITY: SERVING BUSINESS

By Horovitz, Jacques; Ohlsson, Anne-Valerie

Topics Business Parks; Service; Growth; Internationalization; Entrepreneurship; Marketing
Copyright ©2004
Related Material Teaching Notes, Video
Length 40 pages

Dubai Internet City (DIC) was inaugurated in October 2000. Although it carried the name Internet, the free zone was designed as a hub for all Information and Communications Technology companies (ICT)....

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IMD-1-0206

JUSTIN WILSON PLC: FINANCING A FORMULA ONE RISING STAR (A)

By Leleux, Benoit F.; Siebenbürger Hacki, Katrin

Topics Securitization; Public Offering; Formula One; Financing; Start-up Company; Car Racing; Financial Services; Finance
Copyright ©2003
Related Material Teaching Notes
Length 17 pages

Despite great popular support and an exciting early career in car racing, Justin had been unable to secure sponsorship to pay for his Formula One career. Recently, the Minardi Formula One team had sig...

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IMD-3-1130

ATP PRIVATE EQUITY PARTNERS (A): JANUARY 2002

By Scheel Agersnap, Barbara

Topics Pension Fund Management; Risk Exposure; Hedging; Private Equity; Venture Capital; General Management
Copyright ©2002
Related Material Teaching Notes
Length 24 pages

ATP PEP (A) focuses on the history of the ATP complementary pension fund system in Denmark, its genesis and current stage of development. As a relatively young pension fund system, it is still facing ...

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IMD-6-0251

HEWLETT-PACKARD: CREATING A VIRTUAL SUPPLY CHAIN (A)

By Cordon, Carlos; Vollmann, Thomas E.; Lehtivaara, Petri

Topics Outsourcing; Virtual Supply Chain; Supply Chain Management; Contract Manufacturing; Tape Drive; Electronics; Production Management; Operations Management
Copyright ©2001
Related Material Teaching Notes, Video
Length 11 pages

The case describes a decision-making situation on the future of manufacturing for tape drives at Hewlett-Packard. HP has used several different manufacturing partners in the earlier versions of its pr...

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IMD-6-0231

FREQON: BUYER SUPPLIER EVOLUTION?

By Cordon, Carlos; Vollmann, Thomas E.; Ellegaard, Chris

Topics Relationship Management; Production Management; Operations Management
Copyright ©2001
Related Material Teaching Notes
Length 13 pages

The case describes the development of the buyer-supplier relation between Freqon, a producer of frequency converters and NordAlu, supplier of extruded aluminium components. The relation develops over ...

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IMD-6-0189

WWW.PEFA.COM: PAN EUROPEAN FISH AUCTIONS - IMPLEMENTING A VIRTUAL MARKETPLACE

By Collins, Robert S.; Bechler, Kimberly A.

Topics Fish Auction; eCommerce; Virtual Marketplace; Fishing; Production Management; Operations Management
Copyright ©2001
Related Material Teaching Notes, Video
Length 15 pages

Marie-Jeanne Becaus-Pieters was founder and president of the Pan European network of Fish Auctions (PEFA). Created to link fish auctions across Europe, Pefa.com was the first Internet-based market exc...

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IMD-3-1004

CELL NETWORK (A): FROM IDEA TO TAKE-OFF

By Strebel, Paul; Ohlsson, Anne-Valerie

Topics Entrepreneurship; Start-up Company; General Management
Copyright ©2001
Related Material Teaching Notes, Video
Length 15 pages

The case describes the evolution of Cell Network from a start-up of 5 people in 1997 to 2'000 employees in 2001. This evolution is divided into three cases and six short video sections. The (A) case d...

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IMD-3-1186

NEGOTIATING FOR A CELLULAR TELEPHONE LICENSE IN EGYPT (ADAPTED)

By Rosenzweig, Philip; Büchel, Bettina; Lehmann, Jean-Pierre; El-Agamy, Hischam; Shaner, Janet

Topics Negotiation; General Management
Copyright ©2000
Related Material Teaching Notes
Length 3 pages

This is an exercise to negotiate a joint venture for a mobile telephone license in Egypt. It is a competition between two consortia Mobinil (Orascom, France Telecom, Motorola) and Misrtel (Misr Ventur...

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IMD-3-0973

STEPHEN KING AND THE PUBLISHING INDUSTRY'S WORST NIGHTMARE

By Fischer, William A.

Topics eCommerce; Value Chain; Publishing; Internet; Book; General Management
Copyright ©2000
Related Material Teaching Notes
Length 26 -

In the summer of 2000, Stephen King, a well-known American author of "horror" novels, created a nightmare for the publishing industry: he launched an internet-downloadable novel, perhaps the first by ...

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IMD-3-0537

SHAPING SPAARBELEG: REAL AND UNREALe

By Kassarjian, J. B. M.

Topics Organizational Change; Structural Change; Insurance; Financial Services
Copyright ©1992
Related Material Teaching Notes, Video
Length 20 pages

The case describes the total transformation of a wholly owned subsidiary of Aegon, one of the largest insurance companies in the Netherlands, that deals in the sale of financial instruments, such as a...

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IMD-6-0221

SONY BROADCAST AND PROFESSIONAL EUROPE (R): BECOMING A VIRTUAL COMPANY

By Collins, Robert S.; Bechler, Kimberly A.

Topics Virtual Company; SAP Implementation; Direct Delivery; Broadcasting; Production Management; Operations Management
Copyright ©2000
Related Material Teaching Notes, Video
Length 22 pages

In April 1997, senior management at Sony Broadcast and Professional Europe (BPE) was focused on making the "virtual company" concept a reality. BPE was moving away from a confederation of national sal...

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IMD-3-0501

SONY IN POLAND

By Collins, Robert S.; Howard, Robert C.

Topics Market Entry; Distribution Policy; Electronics; General Management
Copyright ©1991
Related Material Teaching Notes
Length 16 pages

Prior to 1989, Sony distributed its products to Poland through Pewex, the country's largest foreign trade organization. From 1990 on, however, a significant gray market developed for Sony's products. ...

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IMD-1-0278

CORRUPTION AT SIEMENS (A)

By Hamilton, Stewart; Eckardt, Anna

Topics Ethics; Corruption; International Business; Finance; Conglomerate
Copyright ©2008
Related Material Teaching Notes
Length 18 pages

In November 2006, 200 German policemen and prosecutors raided 30 offices and homes of Siemens managers to investigate allegations of embezzlement at Siemens’ fixed-line phone unit. In the wake of inte...

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IMD-3-2417

J.M. HUBER: A FAMILY OF SOLUTIONS

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Succession; Non-family Member; Next Generation; Value; Philanthropy; Portfolio Management; Engineered Material
Copyright ©2013
Related Material Teaching Notes, Video
Length 34 pages

OCTOBER 2013. As one of the larger and older family-held companies in the US, the J.M. Huber family business had strategically repositioned itself several times since it was founded in 1883. Visionary...

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IMD-6-0315

LEGO: CONSOLIDATING DISTRIBUTION (A)

By Cordon, Carlos; Seifert, Ralf W.; Wellian, Edwin

Topics Outsourcing; Change Management; Partnership; Production Management; Operations Management
Copyright ©2008
Related Material Teaching Notes, Video
Length 14 pages

Two years after joining the LEGO Group as their Logistics Manager for Europe and Asia, Egil Møller Nielsen finds himself fighting several battles at different fronts; the most difficult one on his hom...

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IMD-6-0316

LEGO: CONSOLIDATING DISTRIBUTION (B)

By Cordon, Carlos; Seifert, Ralf W.; Wellian, Edwin

Topics Outsourcing; Change Management; Partnership; Production Management; Operations Management
Copyright ©2009
Related Material Teaching Notes, Video
Length 7 -

By the end of 2006, LEGO had to make a key decision: continue with the closure of the remaining regional logistics operations and transfer responsibility to DHL in the Czech Republic, or find an alter...

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IMD-3-0501

SONY IN POLAND

By Collins, Robert S.; Howard, Robert C.

Topics Market Entry; Distribution Policy; Electronics; General Management
Copyright ©1991
Related Material Teaching Notes
Length 16 pages

Prior to 1989, Sony distributed its products to Poland through Pewex, the country's largest foreign trade organization. From 1990 on, however, a significant gray market developed for Sony's products. ...

Read more

IMD-3-0501

SONY IN POLAND

By Collins, Robert S.; Howard, Robert C.

Topics Market Entry; Distribution Policy; Electronics; General Management
Copyright ©1991
Related Material Teaching Notes
Length 16 pages

Prior to 1989, Sony distributed its products to Poland through Pewex, the country's largest foreign trade organization. From 1990 on, however, a significant gray market developed for Sony's products. ...

Read more
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Recent Case Studies

IMD-7-1845

HILTI: CHALLENGING ITS PROCESSES TO BECOME AN AGILE CORPORATION

By Cordon, Carlos; Ferreiro, Teresa

Topics Agility; Lean Management; Start-up Company; Multinational Company; Scrum; Process
Copyright ©2017
Length 16 pages

Hilti’s executive board wanted to expand Hilti’s offer from mainly physical products and just a few free services to a full portfolio of both products and services. The objective was to increase custo...

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IMD-7-1908

TRANSAVIA (A): BUILDING A DIGITAL AIRLINE ECOSYSTEM

By Cordon, Carlos; Wellian, Edwin

Topics Digital Economy; Customer Experience; Operational Excellence; Customer Relationship Management; Digital Business Agility; Revenue Management; Application Development; Agility; Structure; Organizational Change; Board; Decision; Information Technology Infrastructure; Lean Management; Big Data; Low Cost Airline
Copyright ©2017
Length 11 pages

This two-part case series follows the dilemmas that Mattijs ten Brink, CEO of Transavia, is facing at deciding which path he should lead his team, to keep their journey as an independent airline compa...

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IMD-7-1909

TRANSAVIA (B): LOOKING FOR THE NEXT DESTINATION

By Cordon, Carlos; Wellian, Edwin

Topics Digital Economy; Customer Experience; Operational Excellence; Customer Relationship Management; Digital Business Agility; Revenue Management; Application Development; Agility; Structure; Organizational Change; Board; Decision; Information Technology Infrastructure; Lean Management
Copyright ©2017
Length 6 pages

This two-part case series follows the dilemmas that Mattijs ten Brink, CEO of Transavia, is facing at deciding which path he should lead his team, to keep their journey as an independent airline compa...

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IMD-7-1822

MAERSK LINE: BECOMING THE TOYOTA OF SHIPPING (A)

By Cordon, Carlos; Leck, Michael

Topics Operations; Leadership; Lean Thinking; Excellence; Operating System; Global Standardization; Behavior
Copyright ©2017
Length 21 pages

Maersk Line is the world’s largest container shipping company. The industry is fierce and margins low, forcing all to fight for market shares by having lowest cost in operations. In 2014, Maersk Line ...

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IMD-7-1823

MAERSK LINE: BECOMING THE TOYOTA OF SHIPPING (B)

By Cordon, Carlos; Leck, Michael

Topics Operations; Leadership; Lean Thinking; Excellence; Operating System; Global Standardization; Behavior
Copyright ©2017
Length 13 pages

Maersk Line is the world’s largest container shipping company. The industry is fierce and margins low, forcing all to fight for market shares by having lowest cost in operations. In 2014, Maersk Line ...

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IMD-7-1899

UBER THE BAD GUY: DOES IT MATTER? (MINI CASE)

By Haanaes, Knut

Topics Sustainability; Society; Disruption; Ethics; Discrimination; Work Environment
Copyright ©2017
Length 3 pages

This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter? Le...

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IMD-7-1869

RUSAGRO: GROWING AGAINST THE ODDS

By Leleux, Benoit F.; Shapenko, Andrey; Belostotskaya, Anastasia

Topics Growth Management; Emerging Market; Agribusiness; Entrepreneurship; Value Chain; Vertical Integration; Production; Innovation; Growth Strategy; Human Resource Strategy
Copyright ©2017
Length 23 pages

When Maxim Basov became CEO of Rusagro, one of Russia’s leading agribusiness companies, in 2009, it could not have been a worse time. The world was lurching towards a major economic crisis, and the si...

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IMD-7-1872

RYANAIR STRATEGIC POSITIONING (A): JULY 2013

By Meehan, Seán

Topics Marketing; Operations; Positioning; Transformation; Customer Centricity; Disruption; Strategic Innovation; Innovation
Copyright ©2017
Related Material Video
Length 12 pages

By 2013, after over near 30 years, Ryanair has become the largest airline in Europe in terms of passengers flown internationally. It outperformed its low cost rivals on most operational dimensions. It...

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IMD-7-1873

RYANAIR STRATEGIC POSITIONING (B): ALWAYS GETTING BETTER

By Meehan, Seán

Topics Marketing; Operations; Positioning; Transformation; Customer Centricity; Disruption; Strategic Innovation; Innovation
Copyright ©2017
Related Material Video
Length 13 pages

By 2013, after over near 30 years, Ryanair has become the largest airline in Europe in terms of passengers flown internationally. It outperformed its low cost rivals on most operational dimensions. It...

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IMD-7-1848

&SAMHOUD: FUTURE CHOICE

By Malnight, Thomas W.; Duke, Lisa

Topics Global Expansion; Growth; Business Development; New Business; Diversification
Copyright ©2017
Length 15 pages

By 2016, the executive team at &samhoud Group were at a turning point concerning the future of their small conglomerate. The team of three: Ingrid, managing partner of the consultancy, currently respo...

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IMD-7-1730

INSPIRING ENSPIRAL – THE MULTI-STAKEHOLDER NETWORK

By Yaziji, Michael; Duke, Lisa

Topics Peer-to-peer; Network; Sustainability; Stakeholder
Copyright ©2017
Length 10 pages

Enspiral grew out of a vision to get “more people working on stuff that matters.” It grew organically, from a handful of people who wanted to free themselves from full-time work and spend time working...

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IMD-7-1863

ADIDAS: GROWTH AND TRANSFORMATION TO 2009

By Rosenzweig, Philip

Topics Strategy; Sports Equipment; Sports Shoes
Copyright ©2017
Length 10 pages

The case describes the evolution from Adidas’ founding until 2009, including the acquisition of Salomon and Reebok. Learning objective: The case describes the growth and evolution of Adidas as it comp...

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IMD-7-1865

ADIDAS: LEADERSHIP TRANSITION IN 2016

By Rosenzweig, Philip

Topics Strategy; Sports Equipment; Sports Shoes
Copyright ©2017
Length 7 pages

The case describes the situation of Adidas in 2016, including the retirement of Herbert Hainer and hiring of the new CEO Kasper Rørsted. Learning objective: The case describes the growth and evolution...

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IMD-7-1864

ADIDAS: ROUTE 2015

By Rosenzweig, Philip

Topics Strategy; Sports Equipment; Sports Shoes
Copyright ©2017
Length 7 pages

The case describes Adidas after the acquisition of Reebok and CEO Herbert Hainer plans for Route 2015. Learning objective: The case describes the growth and evolution of Adidas as it competes in the s...

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IMD-7-1729

COOPERATIVA INTEGRAL CATALANA – EMBRACING NEW CHALLENGES

By Yaziji, Michael; Duke, Lisa

Topics Peer-to-peer; Open Cooperative; Sustainability
Copyright ©2017
Length 9 pages

In the smoking rubble of the global economy after the financial meltdown of 2008, many people felt that capitalism as it was constructed, was unsustainable. The gap between rich and poor, haves and ha...

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IMD-7-1775

IMPLEMENTING VALUE SELLING AT TETRA PAK

By Büchel, Bettina; Challagalla, Goutam; Kondis, Athanasios

Topics Value Selling; Customer Values; Business Transformation; Project; Implementation; Strategy Execution; Business to Business
Copyright ©2017
Length 17 pages

The case examines the change management challenge of implementing a global business transformation project at Tetra Pak – a leader in packaging and processing solutions. In 2011 Tetra Pak’s senior lea...

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IMD-7-1817

CO2 2 H2O: TRANSITION TO SUSTAINABLE ENERGY

By Szekely, Francisco; Bartel, Daniel; Lowmass, Adam; Pasquel, Arturo

Topics Sustainability; Strategy; PESTEL
Copyright ©2016
Related Material Teaching Notes
Length 23 pages

The case describes the challenges around sustainability within the Energy industry using Royal Dutch Shell (Shell) as an example. Two key challenges for Shell are explored: How to meet the demand fo...

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IMD-7-1840

DIGITAL BUSINESS TRANSFORMATION IN SILICON SAVANNAH: HOW M-PESA CHANGED SAFARICOM (KENYA)

By Jelassi, Tawfik; Ludwig, Stephanie

Topics Digital Transformation; Big Data; Mobile Money; Digital Platform; Innovation; Ecosystem; Telecommunication
Copyright ©2016
Related Material Teaching Notes
Length 27 pages

This case study investigates the phenomenal development of M-PESA in Kenya, the world’s most successful mobile phone-based financial service, and the way it transformed its parent company, Safaricom f...

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IMD-7-1855

ENDGAME FOR THE AUTOMOBILE INDUSTRY?

By Challagalla, Goutam; Buche, Ivy; Shervani, Tasadduq

Topics Technological Change; Business Model Innovation; Electric Vehicle; Car Sharing; Mobility; Industry Transformation; Autonomous Vehicle
Copyright ©2016
Length 12 pages

The automobile industry has been shaped by several inflection points, each signaling a dramatic shift. Since the turn of the new millennium, it has been caught in a wave of radical transformation. For...

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IMD-7-1772

NESPRESSO: HOW TO PROTECT YOUR BRAND FROM SOCIAL MEDIA ATTACKS

By Michel, Stefan; Irigoyen, Anne; Ranitzsch, Karsten; Lehner, Philipp

Topics Brand Management; Social Media; Crisis Management; Stakeholder Management; Leadership; Sustainability
Copyright ©2016
Related Material Teaching Notes
Length 10 pages

Solidar Switzerland a Non-Government Organisation, originally created in 1936 under the name of Swiss Labour Assistance SLA launched in September 2011 a campaign against Nestlé Nespresso. A viral vide...

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IMD-7-1830

RUSTOMJEE GROUP: POSITIONING FOR A NEW MARKET SEGMENT (A)

By Challagalla, Goutam; Kondis, Athanasios

Topics Positioning; Brand Strategy; Customer Centricity; Differentiation; Real Estate
Copyright ©2016
Related Material Video
Length 18 pages

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “C...

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IMD-7-1831

RUSTOMJEE GROUP: POSITIONING FOR A NEW MARKET SEGMENT (B)

By Challagalla, Goutam; Kondis, Athanasios

Topics Positioning; Brand Strategy; Customer Centricity; Differentiation; Real Estate
Copyright ©2016
Related Material Video
Length 5 pages

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “C...

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IMD-7-1774

TWINGTEC AG: CATCHING HIGH WINDS

By Leleux, Benoit F.; Park, Jung Eung

Topics Entrepreneurship; Venturing; Growth Management; Innovation; Technology Development; Alternative Energy; Wind Power; Sustainability Certification; Financing; Team Building; Technology to Market; Prototyping
Copyright ©2016
Length 13 pages

Dubendorf, Switzerland, June 2015. The TwingTec team had spent more than four years developing a tethered wing technology that generated electricity by flying a kite at high altitudes, capturing the e...

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IMD-7-1804

UNILEVER: OPPORTUNITIES IN THE WHITE SPACES

By Leleux, Benoit F.; Abraham, Pallivathukkal Cherian

Topics Corporate Venturing; Growth Management; New Business Model; Intrapreneurship; Frontier Economy; Emerging Market; Brand Management; Immigrant Entrepreneurship; White Space Strategy
Copyright ©2016
Length 20 pages

May 2016, Singapore. Umesh Shah, the head of Unilever International (UI), was pleased with what his team had been able to achieve since the business unit was created at the beginning of 2012 by mergin...

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IMD-7-1843

WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?

By Michel, Stefan; Kolesnik, Maxim; Perez Lopez, Mario; Reinhard, Dominik

Topics eLearning; Value Constellation; Professional Social Network; Online Education; Lynda.com; LinkedIn; Strategy Diamond
Copyright ©2016
Length 9 pages

LinkedIn is the world’s largest professional social network on the internet with more than 400 million members in over 200 countries. The company is publicly held and has a diversified business model ...

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IMD-7-1844

“IS THE APPLE WATCH KILLING THE SWISS WATCH INDUSTRY?” THE APPLE WATCH – A THREAT OR AN OPPORTUNITY FOR THE SWATCH GROUP LTD?

By Michel, Stefan; Stäuble, Chantal; Blöchlinger, Lars; Ćurković, Kristian Uwe

Topics Watch; Luxury; Smartwatch; Hayek, Nick (Jr.)
Copyright ©2016
Length 18 pages

This case examines the changing market landscape shaped by the new product category of smart watches, especially pertaining to the Swatch Group as a leading Swiss watchmaker and Apple as a legendary p...

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IMD-7-1701

MAHINDRA FINANCE (A): CREATING NEW MARKETS

By Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy

Topics Rural Market; Strategy; Automotive Finance; Customer Centricity; Business Model Innovation; Mortgage; Finance Company
Copyright ©2016
Length 7 pages

Case A (IMD-7-1701) describes the growth trajectory of Mahindra Finance until 2009 when it stumbles with its new product – home loans for the rural market. Case B outlines the steps taken by Mahindra ...

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IMD-7-1702

MAHINDRA FINANCE (B): FINESSING BUSINESS MODELS

By Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy

Topics Rural Market; Strategy; Automotive Finance; Customer Centricity; Business Model Innovation; Mortgage; Finance Company
Copyright ©2016
Length 6 pages

Case A (IMD-7-1701) describes the growth trajectory of Mahindra Finance until 2009 when it stumbles with its new product – home loans for the rural market. Case B outlines the steps taken by Mahindra ...

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IMD-7-1805

SKY DEUTSCHLAND (A): DRIVING CUSTOMER LOYALTY THROUGH SUPPLY CHAIN EXECUTION

By Seifert, Ralf W.; Siebenbürger Hacki, Katrin

Topics Pay Television; Supply Chain; Turnaround; Operations; Logistics; Supplier; Time Reduction; Warehousing; Tender Strategy; Continuous Improvement; Lean Management; Life Cycles; High Performance Team; Leadership; Transformation
Copyright ©2016
Length 16 pages

Sky Germany is the leading pay TV provider in Germany and Austria. In 2010, the company was losing money and facing a lot of operational challenges such as a slow subscriber growth, a high customer ch...

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IMD-7-1806

SKY DEUTSCHLAND (B): HOW SUPPLY CHAIN MANAGEMENT ENABLED A DRAMATIC COMPANY TURNAROUND

By Seifert, Ralf W.; Siebenbürger Hacki, Katrin

Topics Pay Television; Supply Chain; Turnaround; Operations; Logistics; Supplier; Time Reduction; Warehousing; Tender Strategy; Continuous Improvement; Lean Management; Life Cycles; High Performance Team; Leadership; Transformation
Copyright ©2016
Length 18 pages

Sky Germany is the leading pay TV provider in Germany and Austria. In 2010, the company was losing money and facing a lot of operational challenges such as a slow subscriber growth, a high customer ch...

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IMD-7-1700

MAHINDRA FINANCE: ACCELERATING GROWTH

By Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy

Topics Rural Market; Strategy; Automotive Finance; Customer Centricity; Business Model Innovation; Mortgage; Finance Company
Copyright ©2016
Length 24 pages

The case traces the journey of Mahindra & Mahindra Financial Services Ltd (Mahindra Finance), a pioneer and leader in catering to the financing needs of rural and semi-urban India – typically underser...

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IMD-7-1588

LOST FOR WORDS – NEWSPAPERS’ DIGITAL FUTURE

By Walsh, John W.; Duke, Lisa

Topics Newspaper; Business Model; Digital Transformation; Threat; Opportunity; Strategy; Development
Copyright ©2016
Length 14 pages

For nearly 170 years, newspapers enjoyed the privileged position of informing readers of local, regional and international news. Since 1833 the standard business model was largely driven by advertisin...

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IMD-7-1839

EVOCO AG: SOLVING LIQUIDITY AND INCENTIVE ISSUES IN PRIVATE EQUITY

By Leleux, Benoit F.; Megally, Esmeralda

Topics Private Equity; Finance; Turnaround Management; Incentive Structure; Buyout; Fund Management; Family Office; Investment Vehicle
Copyright ©2016
Related Material Video
Length 15 pages

OCTOBER 20 15, ZURICH (SWITZERLAND). Michel Galeazzi and Felix Ackermann, the two co-founders of the private equity firm Evoco AG, were pondering their next move for Kyotec, one of their portfolio com...

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IMD-7-1826

CONVERTIBLE BONDS:PRICING AND STRUCTURING

By Cantale, Salvatore

Topics Finance; Binomial Pricing Model
Copyright ©2016
Length 29 pages

A convertible bond is a hybrid security that not only retains most of the salient features of a debt instrument (such as a fixed coupon payment, priority over common stock when a company is in default...

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IMD-7-1841

CARGILL: BUILDING A GLOBAL BRAND FOR THE WORLD’S LARGEST PRIVATE COMPANY (A)

By Challagalla, Goutam; Kondis, Athanasios

Topics Branding; Business to Business; Brand Architecture; Brand Promise; Brand Expression; Corporate Marketing; Change Management; Agribusiness
Copyright ©2016
Related Material Video
Length 12 pages

The two-part case series examines the challenge of building a global brand for Cargill – the world’s largest private company. It follows the four-year journey, from 2012 to 2015, of Paul Hillen, the n...

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IMD-7-1842

CARGILL: BUILDING A GLOBAL BRAND FOR THE WORLD’S LARGEST PRIVATE COMPANY (B)

By Challagalla, Goutam; Kondis, Athanasios

Topics Branding; Business to Business; Brand Architecture; Brand Promise; Brand Expression; Corporate Marketing; Change Management; Agribusiness
Copyright ©2016
Related Material Video
Length 8 pages

The two-part case series examines the challenge of building a global brand for Cargill – the world’s largest private company. It follows the four-year journey, from 2012 to 2015, of Paul Hillen, the n...

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IMD-7-1832

PERSONAL CAPITAL: DIFFERENTIATING WITHIN DIGITAL WEALTH MANAGEMENT

By Wade, Michael R.; Nayet, Guillaume; Sikirić, Kemal; Urfer, Cyrille

Topics Wealth Management; Digital Disruption; Innovation; Valuation; Business Model; Strategy; Financial Services
Copyright ©2016
Length 12 pages

The case introduces a classic digital disruption process applied to a secular sector, wealth management. It explains the current challenges of this industry, which has undergone severe changes followi...

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IMD-7-1795

ADIDAS RUSSIA/CIS AND THE RUSSIAN CRISIS: RETRENCH OR DOUBLE DOWN (A)

By Cordon, Carlos; Leleux, Benoit F.; Lennox, Beverley

Topics Supply Chain; Information Technology; Entrepreneurial Leadership; Omnichain; Radio-frequency Identification; Emerging Market; Innovation; Retail; Corporate Culture; Change Management; Technology Management; Global; Local; Customer Engagement
Copyright ©2016
Related Material Teaching Notes, Video
Length 15 pages

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Rus...

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IMD-7-1796

ADIDAS RUSSIA/CIS AND THE RUSSIAN CRISIS: RETRENCH OR DOUBLE DOWN (B)

By Cordon, Carlos; Leleux, Benoit F.; Lennox, Beverley

Topics Supply Chain; Information Technology; Entrepreneurial Leadership; Omnichain; Radio-frequency Identification; Emerging Market; Innovation; Retail; Corporate Culture; Change Management; Technology Management; Global; Local; Customer Engagement
Copyright ©2016
Related Material Teaching Notes, Video
Length 7 pages

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Rus...

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IMD-7-1803

DALLARA AUTOMOBILI: TRANSFORMING A RACING LEGEND

By Leleux, Benoit F.; Jelassi, Tawfik; Ravano, Giovanni; Seletti, Maurizio; Tremolada, Fabio

Topics Innovation Centre; Business Model; Strategy; Company Culture; Defense Mechanism; Organizational Design; Business Cluster; Digital Transformation; Technology Management; Growth Management; Motor Sport; Car Racing
Copyright ©2016
Related Material Teaching Notes, Video
Length 18 pages

The Dallara Automobili case describes the success of a family run company that designed and built chassis for racing and sports cars. Established in 1972 by the legendary Gian Paolo Dallara, the compa...

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IMD-7-1825

RECRUIT JAPAN: HARNESSING DATA TO CREATE VALUE (ABRIDGED)

By Yu, Howard H.; Malnight, Thomas W.; Buche, Ivy

Topics Advertising; Publishing; Information Services; Two-sided Platform; Business Model; Breakthrough Innovation; Data Analysis; Artificial Intelligence; Digitalization; eLearning
Copyright ©2016
Related Material Teaching Notes
Length 20 pages

Recruit Holdings, Japan’s largest staffing firm and a leading marketing media company started out in the early 1960s as an advertising company publishing magazines for jobseekers. It scaled up over th...

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IMD-7-1815

RECRUIT JAPAN: HARNESSING DATA TO CREATE VALUE

By Yu, Howard H.; Malnight, Thomas W.; Buche, Ivy

Topics Advertising; Publishing; Information Services; Two-sided Platform; Business Model; Breakthrough Innovation; Data Analysis; Artificial Intelligence; Digitalization; eLearning
Copyright ©2016
Related Material Teaching Notes
Length 26 pages

Recruit Holdings, Japan’s largest staffing firm and a leading marketing media company started out in the early 1960s as an advertising company publishing magazines for jobseekers. It scaled up over th...

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IMD-7-1820

ELLERINES: THE TALE OF A RETAIL-CREDIT BUSINESS MODEL IN AN EMERGING MARKET

By Leleux, Benoit F.; Sambandan, Mohan

Topics Emerging Market; Retail; Credit; Business Model; Bottom of the Pyramid; Market Segmentation; Alignment
Copyright ©2016
Related Material Teaching Notes
Length 16 pages

Ellerines was a leading South African furniture retailer, with more than 1,270 stores; it was a household name in the country for 45 years and the main target market was the bottom of the pyramid, whi...

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IMD-7-1760

WHEN GOVERNANCE RHYMES WITH TURBULENCE

By Jelassi, Tawfik; Lavoie Orlick, Anouk

Topics Governance; Responsible Leadership; Government; High Turbulence Environment
Copyright ©2016
Related Material Teaching Notes, Video
Length 15 pages

Tunisia has been the only country to emerge from the Arab Spring with a successful transition to democracy. This case focuses on a critical period in this transition process, when the country appointe...

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IMD-7-1821

BSI BANK OF SWITZERLAND: VICTIM OF GROWTH OR PERPETRATOR OF A CRIME?

By Cantale, Salvatore; Buche, Ivy

Topics Private Banking; Money Laundering; Risk Management; Crime; Compliance; Sovereign Wealth Fund; Emerging Market
Copyright ©2016
Related Material Teaching Notes
Length 18 pages

The case is set in May 2016 when the Monetary Authority of Singapore withdrew the merchant banking license of the Singapore branch of Swiss private bank BSI Ltd. The reasons cited were violation of an...

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IMD-7-1818

THE SHELL-BG GROUP TIE-UP: YES OR NO?

By Cossin, Didier; Lu, Abraham Hongze

Topics Merger and Acquisition Activity; Strategy; Valuation; Risk Analysis; Oil; Gas
Copyright ©2016
Related Material Teaching Notes
Length 16 pages

In April 2015, Shell offered to pay 0.4454 of its B shares and 383 pence in cash for each BG share in a deal valued at $70 billion. The offer entailed a sizable 50%-plus premium for the BG Group by as...

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IMD-7-1827

TRANTER INDIA (A): CHALLENGING THE STATUS QUO

By Cordon, Carlos; Gopal, Ganesh; Wille, Samuel

Topics Change Management; Lean Management; Strategy; Working Capital; Enterprise Resource Planning
Copyright ©2016
Length 7 pages

The case describes the rolles coaster years of Tranter India in three different acts. Part A shows the raise from 2006 to 2009, delivering fast growth by tripling revenues while increasing the margin....

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IMD-7-1828

TRANTER INDIA (B): THE HIGH PRICE OF GROWTH

By Cordon, Carlos; Gopal, Ganesh; Wille, Samuel

Topics Change Management; Lean Management; Strategy; Working Capital; Enterprise Resource Planning
Copyright ©2016
Length 6 pages

The case describes the rolles coaster years of Tranter India in three different acts. Part A shows the raise from 2006 to 2009, delivering fast growth by tripling revenues while increasing the margin....

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IMD-7-1829

TRANTER INDIA (C): LEAN IMPLEMENTATION

By Cordon, Carlos; Gopal, Ganesh; Wille, Samuel

Topics Change Management; Lean Management; Strategy; Working Capital; Enterprise Resource Planning
Copyright ©2016
Length 13 pages

The case describes the rolles coaster years of Tranter India in three different acts. Part A shows the raise from 2006 to 2009, delivering fast growth by tripling revenues while increasing the margin....

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IMD-7-1673

HONG KONG BROADBAND NETWORK: AN INTEGRATED APPROACH TO TALENT MANAGEMENT

By Ben-Hur, Shlomo; Buche, Ivy

Topics Team Leadership; Human Resources; Strategy; Talent; Responsible Leadership; High Performance; Organizational Culture; Co-ownership; Continuous Learning; Continuous Development; Empowerment; Employee; Value Proposition; Work-Life Balance
Copyright ©2016
Related Material Teaching Notes, Video
Length 24 pages

Hong Kong Broadband Network (HKBN) charted a success story starting out as the smallest new entrant in Hong Kong’s highly competitive telecom industry in 1999 and went on to become the second largest ...

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IMD-7-1711

TA-Q-BIN AND THE VALUE NETWORKING DESIGN: YAMATO GROUP’S BID FOR INTERNATIONAL EXPANSION

By Cordon, Carlos; Ota, Masataka; Bochukova, Polina

Topics Mail Order; Customer Care; Value Network; International Strategy
Copyright ©2016
Length 15 pages

As the largest door-to-door delivery service provider in Japan, Yamato Holdings claimed over 40% of the Japanese parcel delivery market. The company began its international expansion in the 1950s, off...

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IMD-7-1727

BAVARIA: BREWING WITH LOCAL ROOTS AND GLOBAL AMBITIONS

By Leleux, Benoit F.; Glemser, Anne-Catrin

Topics Family Business; Governance; Growth; Emerging Country; Emerging Market; Beer; Entrepreneurship; Culture; Value; Sustainability
Copyright ©2016
Related Material Teaching Notes, Video
Length 22 pages

Lieshout (NL), October 2015. Bavaria N.V., founded well before 1680 and based in Lieshout (Netherlands), was the second largest brewery in the Netherlands. It symbolized fierce independence and a high...

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IMD-7-1776

GAMAYA: TAKING FARMING INTO THE 21ST CENTURY

By Leleux, Benoit F.; Park, Jung Eung

Topics Entrepreneurship; Technology to Market; Venturing; Drone; Financing Growth; Funding Growth; Growth Management; Spin-off; Technology Management; Agricultural Management; Precision Agriculture; Value
Copyright ©2016
Related Material Teaching Notes, Video
Length 20 pages

Yosef Akhtman, CEO and cofounder of Gamaya, and Igor Ivanov, Gamaya’s business development manager were elated at the latest news coming from Brazil. After a year of field tests, things were finally f...

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IMD-7-1819

NETGUARDIANS: BEATING FRAUD FROM THE INSIDE

By Cordon, Carlos; Ferreiro, Teresa

Topics Finance; Fraud; Big Data; Start-up Company; Business Model; Strategy
Copyright ©2016
Related Material Teaching Notes, Video
Length 13 pages

After developing powerful software, young entrepreneurs Raffael Maio and Joël Winteregg, founded NetGuardians in 2007. Their initial idea was to help companies improve security. (i) Over time, the two...

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IMD-7-1782

SENIOR SOLUTION: THE IPO

By Fernandes, Nuno

Topics Initial Public Offering; Governance; Mergers and Acquisitions; Value; Voting; Capital; Emerging Economy
Copyright ©2016
Length 10 pages

Senior Solution, a São Paulo-based IT company specializing in software development and solutions for financial institutions, was founded in 1996 by Bernardo Gomes and Luciano Camargo. In the late 1990...

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IMD-7-1779

ULTRA NOVO MERCADO (A)

By Fernandes, Nuno

Topics Mergers and Acquisitions; Governance; Value Creation; Voting; Capital Structure; Emerging Market; Family Business
Copyright ©2016
Length 13 pages

Pedro Wongtschowski, CEO of Ultrapar, Brazil’s second largest oil and petrochemical company, was rethinking the company’s governance structure. At the annual general meeting, shareholders were schedul...

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IMD-7-1780

ULTRA NOVO MERCADO (B)

By Fernandes, Nuno

Topics Mergers and Acquisitions; Governance; Value Creation; Voting; Capital Structure; Emerging Market; Family Business
Copyright ©2016
Length 2 pages

Pedro Wongtschowski, CEO of Ultrapar, Brazil’s second largest oil and petrochemical company, was rethinking the company’s governance structure. At the annual general meeting, shareholders were schedul...

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IMD-7-1781

SENIOR SOLUTION: RAISING CAPITAL FOR GROWTH

By Fernandes, Nuno

Topics Initial Public Offering; Governance; Mergers and Acquisitions; Value; Voting; Capital; Emerging Economy
Copyright ©2016
Length 10 pages

Among other topics on the board’s agenda was how Senior Solution, which specialized in software solutions for financial institutions, could maintain its financial growth of the past few years. Would n...

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IMD-7-1777

ULTRA: THE INITIAL PUBLIC OFFERING (A)

By Fernandes, Nuno

Topics Initial Public Offering; Raising Capital; Governance; Synergy; Value Creation; Voting; Capital Structure; Emerging Market
Copyright ©2016
Length 9 pages

Following the sudden death of its longtime owner, Pery Igel, Grupo Ultra was at a crossroads. Around the world, capital markets were booming, with several telecom and technology IPOs. But the Asian cr...

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IMD-7-1778

ULTRA: THE INITIAL PUBLIC OFFERING (B)

By Fernandes, Nuno

Topics Initial Public Offering; Raising Capital; Governance; Synergy; Value Creation; Voting; Capital Structure; Emerging Market
Copyright ©2016
Length 2 pages

Following the sudden death of its longtime owner, Pery Igel, Grupo Ultra was at a crossroads. Around the world, capital markets were booming, with several telecom and technology IPOs. But the Asian cr...

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IMD-7-1810

BANDHAN (B): SUSTAINABLE BANKING IN INDIA

By Dhanaraj, Charles; Shah, Geetika

Topics Organizational Transformation; Microfinance; Banking; Non-Governmental Organization; Business Model; Emerging Market; Strategy; Entrepreneurship; General Management; Hybrid Organization; Financial Inclusion; Strategic Capability
Copyright ©2016
Related Material Teaching Notes, Video
Length 4 pages

The case is set at a time when Bandhan, the largest microfinance institution (MFI) in India and the largest non-deposit taking MFI in the world, was about to embark on an organizational transformation...

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IMD-7-1807

UBER TAKES ON CHINA

By Wade, Michael R.; Shan, Jialu; Fang, Yuling; Yang, Yukun

Topics Strategy; Business Model; Innovation
Copyright ©2016
Length 15 pages

The case study is set in May 2016. It highlights the challenges that Uber faces in the Chinese ride-hailing market. Despite publicly stating that China is its number one global priority, Uber has stru...

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IMD-7-1811

DOLLAR SHAVE AND GILLETTE (MINI CASE)

By Wade, Michael R.

Topics Digital Disruption
Copyright ©2016
Length 2 pages

This mini-case looks at Dollar Shave Club’s entry into the U.S. razor market. It challenges the students to examine Dollar Shave Club’s value drivers and business model. It also challenges students to...

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IMD-7-1786

ATERA NYC (A): TURBULENT TIMES IN THE KITCHEN

By Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole

Topics Leadership; High Performance; Performance Management; People Management; Secure Base Leadership; Entrepreneurship; Restaurant; Crisis Management; Social Network; Facebook; Marketing; Strategy; Team Dynamics; Hospitality
Copyright ©2016
Related Material Teaching Notes, Video
Length 5 pages

Atera Restaurant, New York City, February 2015. Jodi Richard closed the door behind her with a ton of questions. She had just come out of the final meeting with Matthew Lightner, the executive chef of...

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IMD-7-1787

ATERA NYC (B): FOOD WAR DECLARED

By Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole

Topics Leadership; High Performance; Performance Management; People Management; Secure Base Leadership; Entrepreneurship; Restaurant; Crisis Management; Social Network; Facebook; Marketing; Strategy; Team Dynamics; Hospitality
Copyright ©2016
Related Material Teaching Notes, Video
Length 1 pages

Atera Restaurant, New York City, February 2015. Jodi Richard closed the door behind her with a ton of questions. She had just come out of the final meeting with Matthew Lightner, the executive chef of...

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IMD-7-1788

ATERA NYC (C): NEW LEADERSHIP IN THE CUISINE

By Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole

Topics Leadership; High Performance; Performance Management; People Management; Secure Base Leadership; Entrepreneurship; Restaurant; Crisis Management; Social Network; Facebook; Marketing; Strategy; Team Dynamics; Hospitality
Copyright ©2016
Related Material Teaching Notes, Video
Length 9 pages

Atera Restaurant, New York City, February 2015. Jodi Richard closed the door behind her with a ton of questions. She had just come out of the final meeting with Matthew Lightner, the executive chef of...

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IMD-7-1758

PHANTOM ELECTRONICS

By Fernandes, Nuno

Topics Value Creation; Return on Capital
Copyright ©2016
Length 1 pages

This case focuses on value creation, and different alternatives for improvement in a company. The CEO of Phantom Electronics, was looking over the company’s warehouse and thinking about possible ways ...

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IMD-7-1797

THOMAS & BETTS: BECOMING PARTNER OF CHOICE VIA CUSTOMER CENTRICITY

By Nie, Winter; Challagalla, Goutam; Gray, David

Topics Marketing; Strategy; Segmentation; Customer Centricity; Innovation; Transformation; Post-merger Integration; Organizational Design; Electrical Equipment; Manufacturing; Product Management; Electrical Components
Copyright ©2016
Related Material Video
Length 12 pages

The case briefly reviews the history of the Thomas & Betts (T&B) company, a maker of electrical components and connectors for the industrial, construction, and utility markets. Based on a legacy of pr...

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IMD-7-1798

THOMAS & BETTS: THE VALUE-BASED PRICING DECISION

By Nie, Winter; Challagalla, Goutam; Gray, David

Topics Marketing; Innovation; Electrical Components; Electrical Equipment; Manufacturing; Product Management; Value-based Pricing; Pricing Strategy
Copyright ©2016
Length 7 pages

The case examines the decision facing T&B product managers in pricing an innovative new product. The product, a medium-voltage ‘spiking aid,’ reduces the need for utilities to cut power cables prior t...

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IMD-7-1708

UMICORE’S TRANSFORMATION AND THE MONETIZING OF SUSTAINABILITY

By Leleux, Benoit F.; Van der Kaaij, Jan

Topics Sustainability; Responsibility; Leadership; Growth Management; Mining; Financial Reporting; Stakeholder Management; Financial Performance; Pricing; Strategic Change
Copyright ©2016
Related Material Teaching Notes
Length 18 pages

Umicore’s CEO Marc Grynberg had been appointed chief executive officer in the last quarter of 2008 in the early stages of a global economic crisis, an ominous start of sorts. As a member of the execut...

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IMD-5-0720

BENEFUL

By Kashani, Kamran; Sjöblom, Susan

Topics Marketing Innovation; Renovation; Marketing; Brand Portfolio
Copyright ©2016
Length 6 pages

Beneful “complete dog food” was a new brand launched by Purina PetCare, USA. The decision was a controversial one. A number of senior executives believed the company had already too many brands in pet...

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IMD-7-1784

INDUSTRY 4.0: THE HARD REALITY IN BUSINESS TO BUSINESS

By Cordon, Carlos; Ferreiro, Teresa

Topics Digital Revolution; Robotics; 3D Printing; Artificial Intelligence; Business to Business; Industrial Internet; Industry 4.0
Copyright ©2016
Length 18 pages

Industry 4.0 is impacting companies at many different levels. New technology, robots and communications are taking manufacturing through a full restructuring process. Today, many of the promises that ...

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IMD-7-1718

FROM CONCRETE TO A FLOORING SOLUTION: SELLING A COMMODITY THAT ISN’T – A CASE STUDY FROM HOLCIM MEXICO

By Ulaga, Wolfgang; Siebenbürger Hacki, Katrin

Topics Innovation; Value Capture; Floor Covering; Concrete; Business to Business Sellling; Innovative Sales Approach; Voice of Customer; Value Chain
Copyright ©2016
Length 10 pages

Problem: A high quality, value-added product (shrinkage-compensating concrete) sold to contractors whose incentive is to save costs, not provide long-term value; limited access to beneficiaries of val...

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IMD-7-1719

CONVERTING THE NORTH AMERICAN DECKING: CREATING A MARKET AND CAPTURING ITS VALUE BY CHANGING BEHAVIORS ACROSS A NETWORK OF STAKEHOLDERS

By Büchel, Bettina; Ulaga, Wolfgang; Siebenbürger Hacki, Katrin

Topics Innovation; Value; Social Media; Construction; Business to Business; New Product Launch; Marketing; Sales
Copyright ©2016
Related Material Teaching Notes
Length 12 slides

Problem: Hilti had targeted its “direct fastening” technology – using propellants to drive nails into concrete or steel – at the large and attractive North American decking market where decking invol...

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IMD-7-1754

THE RIGHT DOCTOR FOR THE RIGHT THING

By Cordon, Carlos; Ferreiro, Teresa

Topics Big Data; Business Model; Health; Health Care; Ecosystem
Copyright ©2016
Length 14 pages

Studies revealed that 60% of surgical interventions in Germany were unnecessary and could be avoided with a second opinion. Furthermore, statistics revealed significant differences in the outcomes of ...

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IMD-7-1742

NOVARTIS: STRATEGIC POSITION IN THE LIFE SCIENCES INDUSTRY (A)

By Challagalla, Goutam; Shervani, Tasadduq; Kondis, Athanasios

Topics Marketing Strategy; Positioning; Diversification; Pharmaceutical; Product; Pharmaceutical Marketing
Copyright ©2016
Length 16 pages

This two-part case series examines the strategic positioning of Novartis – a leading Swiss multinational – in the life sciences industry during the last decade. Case A provides an introduction to Nova...

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IMD-7-1734

SENSORICA – MORE THAN A DREAM

By Yaziji, Michael; Duke, Lisa

Topics Open; Value; Network; Collaborative Innovation; Open Innovation; Co-creation; Value Chain; Business Model; Hardware; Crowdfunding; Value Network; Model
Copyright ©2016
Length 9 pages

SENSORICA, an open value network, was founded by Tiberius Brastaviceanu, Ivan Pavlov and Francois Bergeron in Montreal, Canada in February 2011. The network focused on two primary activities: creating...

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IMD-7-1773

VOLKSWAGEN EMISSIONS SCANDAL: AN OWNER’S PERSPECTIVE

By Kenyon-Rouvinez, Denise H.; Whiteley, Philip

Topics Environmental Responsibility; Owner Responsibility; Crisis Management
Copyright ©2016
Length 16 pages

The case study concerns the controversy over alleged deception of vehicle emissions tests by the Volkswagen Group (VW). On 18 September 2015 US authorities made serious allegations against the firm, t...

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IMD-7-1675

A TECHNICAL NOTE ON THE PIG INDUSTRY

By Leleux, Benoit F.; Daar, Catherine

Topics Agribusiness; Pork Production; Genetics; Selection; Heritability; Crossbreeding; Heterosis; Risk; Geopolitical Development
Copyright ©2015
Length 23 pages

The Technical Note complements the OtradaGen video case which documents the genesis and development of an ambitious high-technology pig multiplication facility in the district of Dobrinka in the Lipet...

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IMD-7-1617

BANDHAN (A): ADVANCING FINANCIAL INCLUSION IN INDIA

By Dhanaraj, Charles; Shah, Geetika

Topics Organizational Transformation; Microfinance; Banking; Non-Governmental Organization; Business Model; Emerging Market; Strategy; Entrepreneurship; General Management; Hybrid Organization; Financial Inclusion; Strategic Capability
Copyright ©2015
Related Material Teaching Notes, Video
Length 13 pages

The case is set at a time when Bandhan, the largest microfinance institution (MFI) in India and the largest non-deposit taking MFI in the world, was about to embark on an organizational transformation...

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IMD-7-1671

CHRIS MOLLER SENDS AN OUTLOOK INVITATION (A)

By Narasimhan, Anand

Topics Cross-cultural Issue
Copyright ©2015
Length 2 pages

This case discusses the expectations of arranging meetings across cultures. Learning objectives: Appreciating cross-cultural differences.

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IMD-7-1672

CHRIS MOLLER SENDS AN OUTLOOK INVITATION (B)

By Narasimhan, Anand

Topics Cross-cultural Issue
Copyright ©2015
Length 1 pages

This case discusses the expectations of arranging meetings across cultures. Learning objectives: Appreciating cross-cultural differences.

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IMD-7-1627

DELOITTE EUROPE: BUILDING A CULTURE OF CROSS-BORDER COLLABORATION

By Denison, Daniel R.; Buche, Ivy

Topics Corporate University; Organizational Culture
Copyright ©2015
Length 16 pages

The case describes the unique strengths of member-firm organizational structure at Deloitte, the largest professional services firm worldwide, in 2013. Deloitte Europe’s 25 country-based member firms ...

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IMD-7-1768

ESSENTIALMED FOUNDATION: A STUCK INNOVATOR

By Sjöblom, Leif M.; Lateb, Ahmed; Monnard, René; Rourke, Henry; Srihadi, Rati Farini; Widmer, Pascal

Topics Strategy; Business Model; Customer Insight; Innovation; Internal Rate of Return
Copyright ©2015
Related Material Teaching Notes
Length 14 pages

Today, 14% of the world’s population (US, Japan and Europe) accounts for over 80% of the medical devices market. Lower income countries (aka the Global South) do not have access to essential medical i...

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IMD-7-1692

ETIHAD ETISALAT COMPANY (MOBILY)

By Cossin, Didier; Lu, Abraham Hongze

Topics Telecommunication; Regulation; Leadership; Integrity; Ethics; Board; Governance; Scandal; Certified Management Accountant; Investigation; Prosecution
Copyright ©2015
Length 11 pages

In November 2014 Saudi telecom company Etihad Etisalat (Mobily) cut its profits and revenues for 2013 and for the first half of 2014 due to excessive booking of revenues. An unprecedented scandal hit...

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IMD-7-1462

FAILURE TO LAUNCH: LESSONS FROM TARGET’S EXPANSION INTO CANADA

By Michel, Stefan; Farmand, Niloofar; Homem de Montes, Jose Eduardo; Kidwai, Hasan

Topics Retail; Expansion; Global Expansion; Failure; Strategy
Copyright ©2015
Related Material Teaching Notes
Length 16 pages

In March 2013, Target Corporation, a successful American retailer that offered quality home merchandise and fashion apparel at a discount, opened its first stores outside of the US. The expansion into...

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IMD-7-1748

HEALTH FOR ALL: DR. REDDY’S LABORATORIES AND RURAL INDIA (A)

By Dhanaraj, Charles; Kondis, Athanasios; Sripada, Chandrasekhar; Rajeswari Tata, Padma

Topics Emerging Market; Turnaround Strategy; Rural Market
Copyright ©2015
Related Material Teaching Notes, Video
Length 14 pages

This two-part case series is set in India and examines the challenges encountered by a leading Indian pharmaceutical company, Dr. Reddy’s Laboratories (DRL), following its strategic decision to create...

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IMD-7-1749

HEALTH FOR ALL: DR. REDDY’S LABORATORIES AND RURAL INDIA (B)

By Dhanaraj, Charles; Kondis, Athanasios; Sripada, Chandrasekhar; Rajeswari Tata, Padma

Topics Emerging Market; Turnaround Strategy; Rural Market; Ecosystem Orchestration
Copyright ©2015
Related Material Teaching Notes, Video
Length 2 pages

This two-part case series is set in India and examines the challenges encountered by a leading Indian pharmaceutical company, Dr. Reddy’s Laboratories (DRL), following its strategic decision to create...

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IMD-7-1740

HONEYMOON INTERRUPTED: MARY BARRA, CEO, GM (C)

By Watkins, Michael D.; Duke, Lisa

Topics Leadership; Transition; Chief Executive Officer; Car; Succession
Copyright ©2015
Length 4 pages

More than a year had passed since Anton Valukas of the law firm Jenner & Block had published his report on the General Motors ignition switch scandal. While Mary Barra, GM’s CEO, had moved quickly to ...

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IMD-7-1764

ICBC & CHINA CREDIT EQUALS GOLD NO. 1 (A)

By Fernandes, Nuno; Watson, Derek; Sanchez, Dolores; Clarke, Jack; Faneco, Simon

Topics Banking; Shadow Banking; Intermediation; Deposit
Copyright ©2015
Length 7 pages

This case focuses on shadow banking in China, and in particular, on the issue of a product, named the China Credit Equals Gold Trust No.1, with the support of the largest Chinese bank, ICBC. Based on ...

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IMD-7-1765

ICBC & CHINA CREDIT EQUALS GOLD NO. 1 (B)

By Fernandes, Nuno; Watson, Derek; Sanchez, Dolores; Clarke, Jack; Faneco, Simon

Topics Banking; Shadow Banking; Deposit; Intermediation
Copyright ©2015
Length 3 pages

This case focuses on shadow banking in China, and in particular, on the issue of a product, named the China Credit Equals Gold Trust No.1, with the support of the largest Chinese bank, ICBC. Based on ...

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IMD-7-1457

INTERIO: THE SWISS IKEA?

By Michel, Stefan; Werlen, Carolin; Zaytseva, Tatiana; Richoz, Alexandre; Prahl, Hilko

Topics Strategy; Market Segmentation; Consumer Insight; Retail; Merger and Acquisition Activity; Positioning; Co-branding​
Copyright ©2015
Related Material Teaching Notes
Length 16 pages

The case describes the situation facing Switzerland’s biggest retailer (Migros Group) in 2009 regarding one of its subsidiaries, Interio – a mid-price furniture retailer. Having encountered unfavorabl...

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IMD-7-1769

LEDER & SCHUH AG: A NEW PAIR OF SHOES - CREATING A NEW CORPORATE STRATEGY

By Michel, Stefan; Jennewein, Daniel; Lund, Morten; Burgering, Floris; Rasmussen, John

Topics Corporate Strategy; Segmentation; Porter's Five Forces Analysis; Strategy Diamond; Retail; Shoes
Copyright ©2015
Related Material Teaching Notes
Length 14 pages

Leder & Schuh AG, an Austrian shoe retail group with a long, proud history, survived almost complete destruction of its retail stores in WWI and its production facilities in WWII. On both occasions, i...

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IMD-7-1693

MOHAMMAD AL-MOJIL GROUP (MMG) THE ENERGY BEHIND ENERGY

By Cossin, Didier; Lu, Abraham Hongze

Topics Construction; Strategy; Failure; Auditor; Regulation; Leadership; Board; Governance; Certified Management Accountant; Investigation; Suspension
Copyright ©2015
Length 10 pages

Trading in Mohammad Al-Mojil (MMG)’s shares was suspended in July 2012. The company did not fulfil the losses triggered mandatory reporting rules. In a related case, MMG’s auditor Deloitt & Touche was...

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IMD-7-1650

NEGOTIATING IN THE CONTEXT OF ONGOING RELATIONSHIPS

By Watkins, Michael D.

Topics Negotiation; Value Creation; Relationship
Copyright ©2015
Length 3 pages

Your objective in every negotiation you undertake is to create value and capture value. Creating value means identifying potentially compelmentary interests with your counterparts and finding ways to ...

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IMD-7-1645

NEWLIGHT TECHNOLOGIES: PLASTICS FOR A CARBON NEGATIVE FUTURE

By Mazutis, Daina; Day, Daniel

Topics Strategy; Entrepreneurship; Innovation Management; Environment; Sustainability; Corporate Social Responsibility; Biotechnology Start-Up Company; Plastics; Greenhouse Gas; Sustainable Material
Copyright ©2015
Related Material Teaching Notes
Length 16 pages

The Newlight Technologies case is set at the end of 2013. Newlight has been awarded the Innovation Prize for Biomaterial of the Year by nova-Institut GmbH at the Cologne International Conference on In...

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IMD-7-1735

PATAGONIA’S SUSTAINABILITY STRATEGY: DON’T BUY OUR PRODUCTS

By Szekely, Francisco; Dossa, Zahir

Topics Sustainability; Consumerism; Transparency
Copyright ©2015
Related Material Teaching Notes
Length 14 pages

In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. The first part was to encourage...

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IMD-7-1755

PROKON (A): CROWDLENDING IN GREEN ENERGY

By Fernandes, Nuno; Pierce, Lara; Allegri, Alarico; Marcy, Hervé; Verloop, Ernst

Topics Banking; Shadow Banking; Deposit; Intermediation; Crowdfunding
Copyright ©2015
Length 12 pages

This case is about a German company, active in developing and exploiting windfarms and other sources of renewable energy. What makes this company interesting is that it relied on less conventional way...

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IMD-7-1756

PROKON (B): GONE WITH THE WIND

By Fernandes, Nuno; Pierce, Lara; Allegri, Alarico; Marcy, Hervé; Verloop, Ernst

Topics Banking; Shadow Banking; Deposit; Intermediation; Crowdfunding
Copyright ©2015
Length 4 pages

This case is about a German company, active in developing and exploiting windfarms and other sources of renewable energy. What makes this company interesting is that it relied on less conventional way...

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IMD-7-1600

ROYAL FRIESLANDCAMPINA: A MOO-GER EQUALS (B)

By Hooijberg, Robert; Lane, Nancy

Topics Governance; Strategy; Team Leadership; Culture Change; Post-merger Integration
Copyright ©2015
Length 10 pages

In December 2007, two diary cooperatives – Campina and Royal Friesland Foods - based in The Netherlands decided to merge. The cooperatives both owned operating companies that were responsible for buyi...

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IMD-7-1601

ROYAL FRIESLANDCAMPINA: A MOO-GER OF EQUALS (C)

By Hooijberg, Robert; Lane, Nancy

Topics Governance; Strategy; Team Leadership; Culture Change; Post-merger Integration
Copyright ©2015
Length 12 pages

In December 2007, two diary cooperatives – Campina and Royal Friesland Foods - based in The Netherlands decided to merge. The cooperatives both owned operating companies that were responsible for buyi...

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IMD-7-1599

ROYAL FRIESLANDCAMPINA: MOO-GER OF EQUALS (A)

By Hooijberg, Robert; Lane, Nancy

Topics Governance; Strategy; Team Leadership; Culture Change; Post-merger Integration
Copyright ©2015
Length 11 pages

In December 2007, two diary cooperatives – Campina and Royal Friesland Foods - based in The Netherlands decided to merge. The cooperatives both owned operating companies that were responsible for buyi...

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IMD-7-1750

SHAREHOLDER ACTIVISM AT SONY

By Fernandes, Nuno; Murai, Yosuke; Emoto, Atsushi; Sasaki, Ken; Uchida, Satoshi

Topics Shareholder Activism; Value Creation; Spin-off; Governance; Financial Strategy
Copyright ©2015
Length 25 pages

MAY 14, 2013. Daniel Loeb, CEO of US-based activist fund Third Point LLC (Third Point), flew to Tokyo for meetings with government officials and to hand deliver a letter to Kazuo Hirai, president and ...

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IMD-7-1751

SONY AND THIRD POINT (A)

By Fernandes, Nuno; Murai, Yosuke; Emoto, Atsushi; Sasaki, Ken; Uchida, Satoshi

Topics Shareholder Activism; Value Creation; Spin-off; Governance; Financial Strategy
Copyright ©2015
Length 8 pages

Activist fund Third Point had a history of taking major stakes in companies, and then pursuing aggressive changes. In 2013 they had also engaged with Yahoo, in a proxy fight that culminated with a new...

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IMD-7-1752

SONY AND THIRD POINT (B)

By Fernandes, Nuno; Murai, Yosuke; Emoto, Atsushi; Sasaki, Ken; Uchida, Satoshi

Topics Shareholder Activism; Value Creation; Spin-off; Governance; Financial Strategy
Copyright ©2015
Length 9 pages

Activist fund Third Point had a history of taking major stakes in companies, and then pursuing aggressive changes. In 2013 they had also engaged with Yahoo, in a proxy fight that culminated with a new...

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IMD-7-1458

TESLA: INNOVATION THROUGH DISRUPTION

By Michel, Stefan; Azhar, Ali; Gunya, Alexander

Topics Electric Vehicle; Tesla (Brand); SpaceX; Green Energy; Electric Powertrain; Model S; Musk, Elon
Copyright ©2015
Related Material Teaching Notes
Length 14 pages

The case examines the US automobile manufacturer Tesla Motors, Inc. Regarded as a leading company in terms of innovative and disruptive technology, Tesla is credited with pioneering electric plug-in v...

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IMD-7-1678

THE PIANO WAR: STEINWAY AND YAMAHA

By Yu, Howard H.

Topics Global Competition; Low-end Disruption
Copyright ©2015
Length 7 pages

This case describes the competitive dynamics between Steinway and Yamaha. Learning objective: Understand how a mature industry evolves.

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IMD-7-1738

TRIODOS BANK: MEASURING SUSTAINABILITY PERFORMANCE

By Szekely, Francisco; Dossa, Zahir; Kaeufer, Katrin

Topics Sustainability; Banking; Performance Appraisal
Copyright ©2015
Related Material Teaching Notes
Length 8 pages

An increasing number of organizations are subscribing to sustainability, but how can sustainability performance be measured? Unlike financial performance, which can be assessed through accounting tech...

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IMD-7-1670

WEWORK: AIRBNB FOR OFFICE RENTAL?

By Yu, Howard H.

Topics Disruption; Sharing Economy
Copyright ©2015
Length 9 pages

WeWork, a New York based office rental startup has become the first provider of office tenant in New York City with valuation larger than the industry behemoths. How does a 3 year old startup manage t...

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IMD-7-1503

NEW REALITIES: BRASILAGRO AND THE AGRIBUSINESS SECTOR IN BRAZIL

By Braga, Carlos A. Primo; Noguchi, Michelle; Lehmann, Fabrice; De Campos Mello, Patricia

Topics Agribusiness; Agricultural Development; Agriculture; Farming; Business Model; Developing Economy; Sustainability; Social Responsibility; Investment Opportunity
Copyright ©2015
Length 9 pages

The BrasilAgro case story explores whether a pioneer in agricultural production in Brazil that has rapidly become a major holder of farmland can become a template of global agrarian capitalism by incr...

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IMD-7-1726

BANCO ESPIRITO SANTO: THE END OF THE (CREDIT) LINE

By Kenyon-Rouvinez, Denise H.; McTeague, Lindsay

Topics Corporate Governance; Banking; Family Business; Succession Planning; Family Governance; Reputation
Copyright ©2015
Length 23 pages

Over nearly 150 years, Portugal’s Espírito Santo family had built a conglomerate with interests ranging from banking and insurance, through healthcare, telecoms, energy and real estate, to agri-busine...

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IMD-7-1682

BANK CENTRAL ASIA: CHANGING STRATEGY TO MAINTAIN MARKET LEADERSHIP

By Cording, Margaret; Abraham, Pallivathukkal Cherian

Topics Regulatory Change; Bottom of the Pyramid; Strategy; Banking; Industry Analysis; Competitor Analysis; Central Bank; Strategic Resources
Copyright ©2015
Length 10 pages

Bank Central Asia (BCA) had maintained a simple and consistent strategy over the last fifteen years, consisting of two parts. First, it had invested in maintaining its position as Indonesia’s leading ...

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IMD-7-1687

XEROX: A SOLUTIONS JOURNEY

By Walsh, John W.; Duke, Lisa

Topics Change Management; Turnaround; Business Model Change; Value Creation; Solution Selling; Digital Economy
Copyright ©2015
Length 13 pages

Xerox, having struggled in the face of lower cost competition, evolves into a services-driven solutions company. This case describes the journey and changes that had to be made. Learning objectives: T...

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IMD-7-1681

CIMB: BECOMING AN ASEAN UNIVERSAL BANK

By Cording, Margaret; Abraham, Pallivathukkal Cherian

Topics Banking; International Growth; Acquisition; Regional Expansion; Regional Growth
Copyright ©2015
Length 9 pages

In January 2015 CIMB Group’s international position was relatively strong but there were still issues that needed to be addressed. CIMB Niaga, the group’s subsidiary in Indonesia, had performed well u...

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IMD-7-1720

PROSFIT: A FITTING SOLUTION

By Kenyon-Rouvinez, Denise H.; Whiteley, Philip

Topics Start-up Company; Family Business; Disruptive Technology; Philanthropy; Family Governance; Family Ownership; Risk Analysis; Opportunity Assessment; Local vs. Global; Disruptive Entrant
Copyright ©2015
Related Material Teaching Notes, Video
Length 18 pages

This case study features ProsFit, a European start-up company founded in 2013 that used breakthrough technology – Computer Aided Design (CAD) and 3D printing – to transform the way in which sockets fo...

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IMD-7-1666

AMER INTERNATIONAL GROUP

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Family Business; Non-family Member; Talent Management
Copyright ©2015
Length 4 pages

Wang Wenyin, founder and chairman of the Amer International Group, was born to farmer parents in 1968 in a small village in China’s eastern Anhui Province. After finishing university, he worked for a ...

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IMD-7-1665

KUNGFU CATERING MANAGEMENT CO., LTD.

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Family Business; Ownership; Power Struggle; Conflict; Family Relationship
Copyright ©2015
Length 4 pages

Known as China’s most successful Chinese-style fast-food restaurant chain, Kungfu Catering Management Co., Ltd. (Zhengongfu) grew from humble beginnings as the dream of three young people in a roadsid...

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IMD-7-1667

NINGBO FOTILE KITCHENWARE

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Kitchen Manufacturer; Family Business; Family Ownership; Family Continuity; Family Values; Family Succession
Copyright ©2015
Length 4 pages

In 2014, Ningbo Fotile Kitchenware (Fotile) Co., Ltd, a leader in China’s high-end built-in kitchen appliance market was ranked Number 1 by sales in the high-end kitchen appliance market for the tenth...

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IMD-7-1663

SHANXI HAIXIN IRON AND STEEL GROUP

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Family Business; Family Succession; Family Relationship; Sibling
Copyright ©2015
Length 4 pages

Shanxi Haixin Iron and Steel Group is a second-generation family business that was China’s second largest private steelmaker before it entered bankruptcy proceedings in November 2014, after failing to...

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IMD-7-1669

TASLY PHARMACEUTICAL GROUP CO., LTD.

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Family Business; Succession Planning; Family Ownership; Non-family Chief Executive Officer; Non-family Member; Public Company; Management Role
Copyright ©2015
Length 4 pages

A pioneer in the modernization of traditional Chinese medicine, the publicly traded Tasly Pharmaceutical Group Co., Ltd. was founded in 1994 by Yan Xijun and his wife Wu Naifeng in Tianjin, China. The...

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IMD-7-1668

THE MIDEA GROUP

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Home Appliances; Family Business; Family Ownership; Non-family Chief Executive Officer; Non-family Member; Shareholder Rights; Public Company
Copyright ©2015
Length 4 pages

The Midea Group, a large family-controlled, publicly traded company was one of China’s largest household appliance manufacturers and widely considered a market leader. Founder He Xiangjian grew the sm...

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IMD-7-1664

ZHEJIANG HISOAR PHARMACEUTICAL

By Kenyon-Rouvinez, Denise H.; Li, Nan

Topics Family Business; Family Values; Family Succession; Generational Transition; Public Company
Copyright ©2015
Length 4 pages

In 2006, after developing his firm for 40 years, Bangpeng, the founder of Zhejiang Hisoar Pharmaceutical turned it into a public company. He remained at its head until 2010 when, for health reasons, h...

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IMD-7-1679

THE TRANSFORMATION OF THE CIMB GROUP (A)

By Cording, Margaret; Abraham, Pallivathukkal Cherian

Topics Banking; Industry Analysis; Competitor Analysis; Retail Banking; Strategic Resources; Global Banking Strategy; Financial Institution; Transformation
Copyright ©2015
Length 10 pages

By January 2008, CIMB Group had undergone a major transformation over a period of three years. The acquisition of Southern Bank had transformed it from a corporate and investment bank to a universal b...

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IMD-7-1680

THE TRANSFORMATION OF THE CIMB GROUP (B)

By Cording, Margaret; Abraham, Pallivathukkal Cherian

Topics Retail Banking; Banking; Industry Analysis; Competitor Analysis; Strategic Resources; Global Banking Strategy; Financial Institution; Transformation
Copyright ©2015
Length 8 pages

CIMB Group transformed into a universal bank from 2005 to 2007, and restructuring had improved its efficiency. This brought significant improvements to its financial performance, with the group’s ROE ...

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IMD-7-1654

UBER: AN EMPIRE IN THE MAKING?

By Cantale, Salvatore; Hutton, Sarah

Topics Disruptive Business Model; Transport Services; Convenience Technology; Strategy
Copyright ©2015
Related Material Teaching Notes
Length 8 pages

The case study is set in early December 2014. Uber has just completed a round of funding and as a result has an eye-watering valuation of US$41 billion. The case initially explains the service Uber of...

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IMD-7-1460

LA GARENNE SCHOOL IN 2015

By Pulcrano, Jim; Filatov, Alexey; Kvedarauskas, Donatas; Regorda, Daniele

Topics Business Model; Strategy; Net Present Value; Capital Costs; Education; School
Copyright ©2015
Related Material Teaching Notes
Length 17 pages

The case describes the successful evolution of a family-owned international boarding school from its inception in 1947 to 2015, when it is considered one of the most internationally reputable primary ...

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IMD-7-1676

STARBUCKS COFFEE (A): A JOINT VENTURE WITH TATA GLOBAL BEVERAGES? (OVERHEAD CASE)

By Dhanaraj, Charles; Buche, Ivy

Topics Joint Venture; Negotiation; Equity; Brand; Pricing; Growth; Licensing
Copyright ©2015
Length 10 slides

In January 2012, Starbucks Coffee was negotiating with Tata Global Beverages, a subsidiary of India’s flagship Tata group, to enter the Indian market through a joint venture. The two case sets the sta...

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IMD-7-1677

STARBUCKS COFFEE (B): A JOINT VENTURE WITH TATA GLOBAL BEVERAGES? (OVERHEAD CASE)

By Dhanaraj, Charles; Buche, Ivy

Topics Joint Venture; Negotiation; Equity; Brand; Pricing; Growth; Licensing
Copyright ©2015
Length 12 slides

In January 2012, Starbucks Coffee was negotiating with Tata Global Beverages, a subsidiary of India’s flagship Tata group, to enter the Indian market through a joint venture. The two case sets the sta...

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IMD-7-1659

MAERSK LINER BUSINESS (A)

By Killing, Peter J.

Topics Must-win Battles; Turnaround; Container Ship; Global Business
Copyright ©2015
Related Material Video
Length 4 pages

January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping ...

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IMD-7-1657

CISCO INDIA (A): INNOVATION IN EMERGING MARKETS

By Jha, Srivardhini; Krishnan, Rishikesha; Dhanaraj, Charles; Buche, Ivy

Topics Economics; Research and Development; Network; Capability; Emerging Country; Leverage; Relationship; Headquarter; New Product Development
Copyright ©2015
Related Material Teaching Notes, Video
Length 12 pages

Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local needs. Dr Ishwardutt Parulkar and his team at ...

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IMD-7-1658

CISCO INDIA (B): BOOTSTRAPPING FOR INNOVATION

By Jha, Srivardhini; Krishnan, Rishikesha; Dhanaraj, Charles; Buche, Ivy

Topics Research and Development; Network; Innovation; Emerging Country; Strategy; Subsidiary; Research; Capability; Headquarter; Relationship; Prototyping; Bootstrapping; Resource Allocation; Product Development
Copyright ©2015
Related Material Teaching Notes, Video
Length 7 pages

Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local needs. Case B describes the journey undertaken...

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IMD-7-1655

RISING FROM THE ASHES? THYSSENKRUPP’S AMERICAN DEBACLE AND ITS AFTERMATH

By Boscheck, Ralf

Topics Corporate Governance
Copyright ©2015
Length 2 pages

ThyssenKrupp ‘s disastrous foray into the Americas had led to drastic losses, massive debts and write-downs, the dismissal of long-serving CEO Ekkehard Schulz and the termination of three of its six e...

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IMD-7-1541

FATTAL GROUP: POSITIONING THE NEXT GENERATION OF ENTREPRENEURS

By Schwass, Joachim; Smit, Willem

Topics Family Business; Governance; Next Generation; Leadership; Brand; Branding; Entrepreneurship; Stewardship; Identity; Emerging Market Strategy; Growth Strategy; Succession
Copyright ©2015
Length 18 pages

BEIRUT, JULY 2012. As the outside world was once again falling deeper into economic and political turmoil, members of the Fattal family arrived for a board meeting in the much-loved Heritage Room at t...

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IMD-7-1646

ROYAL DSM (A): CREATING A CHIEF MARKETING OFFICER (CMO) POSITION IN A B2B FIRM

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Marketing; Chief Marketing Officer; Corporate Marketing; Business to Business; Capability; Change Management; Materials Science; Life Science; Engineered Material
Copyright ©2015
Related Material Teaching Notes, Video
Length 9 pages

This three-part case series examines the change management challenge of putting corporate marketing at the top of the corporate executive suite (C-suite) agenda in a business-to-business (B2B) multina...

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IMD-7-1647

ROYAL DSM (B): THE CHALLENGE OF ESTABLISHING THE CORPORATE MARKETING FUNCTION

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Marketing; Chief Marketing Officer; Corporate Marketing; Business to Business; Capability; Change Management; Materials Science; Life Science; Engineered Material
Copyright ©2015
Related Material Teaching Notes, Video
Length 4 pages

This three-part case series examines the change management challenge of putting corporate marketing at the top of the corporate executive suite (C-suite) agenda in a business-to-business (B2B) multina...

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IMD-7-1648

ROYAL DSM (C): TAKING MARKETING & SALES EXCELLENCE TO THE NEXT LEVEL

By Ulaga, Wolfgang; Kondis, Athanasios

Topics Marketing; Chief Marketing Officer; Corporate Marketing; Business to Business; Capability; Change Management; Materials Science; Life Science; Engineered Material
Copyright ©2015
Related Material Teaching Notes, Video
Length 2 pages

This three-part case series examines the change management challenge of putting corporate marketing at the top of the corporate executive suite (C-suite) agenda in a business-to-business (B2B) multina...

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IMD-7-1619

THE MIRACLE BALM OF GILEAD (A)

By Yaziji, Michael; Duke, Lisa

Topics Biotechnology; Innovation; Strategy; Health Care; Health Care Costs; Health Insurance; Pricing; Non-Governmental Organization; Pressure Group; Competitor Analysis; Epidemiology; Medecine
Copyright ©2015
Length 10 pages

In 2013, US-based Gilead Sciences launched a miracle remedy for Hepatitis C. Sovaldi cured 90% of patients with a particular type of hepatitis in 12-weeks rather than the year it usually took, with gr...

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IMD-7-1620

THE MIRACLE BALM OF GILEAD (B)

By Yaziji, Michael; Duke, Lisa

Topics Biotechnology; Innovation; Strategy; Health Care; Health Care Costs; Health Insurance; Pricing; Non-Governmental Organization; Pressure Group; Competitor Analysis; Epidemiology; Medecine
Copyright ©2015
Length 6 pages

The second part of this case series describes the protests about the cost of Sovaldi which continued throughout the summer of 2014, not only in emerging markets but also in developed countries. In PR ...

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IMD-7-1662

AB INBEV: DREAM, PEOPLE, CULTURE, AND COST

By Weeks, John R.

Topics Organizational Culture; Organizational Change; Leadership
Copyright ©2015
Length 6 pages

When InBev took over Anheuser-Busch in 2008, creating AB InBev, the world’s largest brewer, the culture of Anheuser-Busch was to change dramatically. This change was entirely predictable. To know what...

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IMD-7-1589

GOVERNANCE CHALLENGE AT AN INTERNATIONAL HUMANITARIAN ORGANIZATION: THE CASE OF THE IFRC

By Cossin, Didier; Caballero, José

Topics Governance; Transformation; Board Role; Board Director; Humanitarian Organization
Copyright ©2015
Related Material Teaching Notes
Length 11 pages

The case illustrates an aspect of board work that is seldom witnessed: a board’s self-reflection exercise and the subsequent recognition that its governance practices need to be transformed. It also o...

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IMD-7-1542

ROYAL SELANGOR: THE EVOLUTION OF A BRAND OVER FOUR FAMILY GENERATIONS

By Schwass, Joachim; Smit, Willem

Topics Family Business; Branding; Succession; Generational Transition; Governance; Strategy; History; Family Constitution; Family; Identity
Copyright ©2015
Length 20 pages

KUALA LUMPUR, MAY 2014. Tan Sri1 Yong Poh Kon, managing director of Royal Selangor (RS), the world’s largest pewter company, was in a meeting with his son Yoon Li and nephew Chen Tien Yue, both execut...

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IMD-7-1642

AGRO TECH FOODS AND THE BRANDED PULSES SEGMENT

By Dhanaraj, Charles; Puri, Sandeep; Subramanian, Manjusha

Topics Marketing Strategy; Branding; Brand Extension; Market Analysis
Copyright ©2014
Related Material Teaching Notes
Length 13 pages

The case considers the evolution of the Indian pulses market and the ensuing opportunity in the branded pulses segment. India was the world’s largest producer, importer and consumer of pulses because ...

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IMD-7-1624

BATA INDIA LIMITED (A): BANKRUPTCY OR TURNAROUND

By Dhanaraj, Charles; Buche, Ivy

Topics Emerging Market Strategy; Change Management; Organizational Change; Transformation; Turnaround Strategy; Growth Strategy
Copyright ©2014
Length 16 pages

Bata India Ltd, the largest footwear retailer and manufacturer in India, was one of the most successful multinational companies in the country with a 70-year long legacy. With liberalization and openi...

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IMD-7-1625

BATA INDIA LIMITED (B): TURNAROUND

By Dhanaraj, Charles; Buche, Ivy

Topics Strategy Implementation; Organizational Change; Transformation; Brand Positioning; Union; Management
Copyright ©2014
Length 11 pages

Case B describes the four-phase turnaround strategy implemented by the Managing Director Marcelo Villagran that transformed Bata India from a position of bankruptcy in 2005 into a profitable enterpris...

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IMD-7-1626

BATA INDIA LIMITED (C): A NEW JOURNEY

By Dhanaraj, Charles; Buche, Ivy

Topics Sustainability Strategy; Growth Strategy; Competition; Branding; Customer Centricity; Brand Management; Repositioning
Copyright ©2014
Length 10 pages

Under the leadership of Managing Director Rajeev Gopalakrishnan, for the first time in its history, Bata India’s turnover breached the INR 20,000 million (about US$400 million) mark in 2013. Recognisi...

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IMD-7-1608

CANADIAN INSTITUTE OF BUSINESS AND TECHNOLOGY IN CHINA (A)

By Dhanaraj, Charles; Li, Jing

Topics International Business; Global Strategy; Education; Business School; Growth
Copyright ©2014
Related Material Teaching Notes
Length 11 pages

After a decade of establishing itself in China’s foreign education market, the Canadian Institute of Business and Technology (CIBT) Education Group was finding that the market for Western-style educat...

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IMD-7-1609

CANADIAN INSTITUTE OF BUSINESS AND TECHNOLOGY IN CHINA (B)

By Dhanaraj, Charles; Li, Jing

Topics International Business; Global Strategy; Education; Business School; Growth
Copyright ©2014
Related Material Teaching Notes
Length 4 pages

After a decade of establishing itself in China’s foreign education market, the Canadian Institute of Business and Technology (CIBT) Education Group was finding that the market for Western-style educat...

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IMD-3-2437

DIGITAL TRANSFORMATION AT NOVARTIS TO IMPROVE CUSTOMER ENGAGEMENT

By Marchand, Donald A.; Bochukova, Polina

Topics Digital Transformation; Customer Engagement; Customer Relationship Management; Pharmaceutical; Sales Force
Copyright ©2014
Related Material Teaching Notes, Video
Length 22 pages

The pharmaceutical industry was under siege, with regular price rollbacks and the powerful advance of generics frequently making news headlines. Many of the industry’s leading companies, including Nov...

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IMD-7-1638

ESSENTIAL DIMENSIONS OF BUSINESS COMPETITIVENESS

By Bris, Arturo; Caballero, José

Topics Business; Competitiveness; Organizational Behavior; Organizational Effectiveness
Copyright ©2014
Related Material Teaching Notes
Length 6 pages

The case offers a great opportunity to engage in discussion about major theoretical issues, such as the debate about the benefits of effective governance for the competitiveness of firms vis-à-vis the...

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IMD-7-1636

FOCUS AND WIN: NESTLÉ CHINA ICE CREAM TURNAROUND (A)

By Turpin, Dominique; Liu, Fang

Topics Turnaround; Strategy; Structural Change; Emerging Market; Brand Positioning
Copyright ©2014
Related Material Video
Length 10 pages

JULY 2011. Daniel Lutz, the newly appointed head of Nestlé China’s ice cream business unit, had some tough decisions to make. With 20 years of experience in Nestlé’s ice cream markets, Daniel had succ...

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