Latest Releases

RYANAIR STRATEGIC POSITIONING (A): JULY 2013
Reference:IMD-7-1872   ©2017
Authors:Meehan, Seán
Teaching Notes:No Video:No
Language:English Length:12 pages

RYANAIR STRATEGIC POSITIONING (B): ALWAYS GETTING BETTER
Reference:IMD-7-1873   ©2017
Authors:Meehan, Seán
Teaching Notes:No Video:No
Language:English Length:13 pages

&SAMHOUD: FUTURE CHOICE
Reference:IMD-7-1848   ©2017
Authors:Malnight, Thomas W.; Duke, Lisa
Teaching Notes:No Video:No
Language:English Length:15 pages

INSPIRING ENSPIRAL – THE MULTI-STAKEHOLDER NETWORK
Reference:IMD-7-1730   ©2017
Authors:Yaziji, Michael; Duke, Lisa
Teaching Notes:No Video:No
Language:English Length:10 pages

ADIDAS: GROWTH AND TRANSFORMATION TO 2009
Reference:IMD-7-1863   ©2017
Authors:Rosenzweig, Philip
Teaching Notes:No Video:No
Language:English Length:10 pages

ADIDAS: LEADERSHIP TRANSITION IN 2016
Reference:IMD-7-1865   ©2017
Authors:Rosenzweig, Philip
Teaching Notes:No Video:No
Language:English Length:7 pages

ADIDAS: ROUTE 2015
Reference:IMD-7-1864   ©2017
Authors:Rosenzweig, Philip
Teaching Notes:No Video:No
Language:English Length:7 pages

COOPERATIVA INTEGRAL CATALANA – EMBRACING NEW CHALLENGES
Reference:IMD-7-1729   ©2017
Authors:Yaziji, Michael; Duke, Lisa
Teaching Notes:No Video:No
Language:English Length:9 pages

IMPLEMENTING VALUE SELLING AT TETRA PAK
Reference:IMD-7-1775   ©2017
Authors:Büchel, Bettina; Challagalla, Goutam; Kondis, Athanasios
Teaching Notes:No Video:No
Language:English Length:17 pages

CO2 2 H2O: TRANSITION TO SUSTAINABLE ENERGY
Reference:IMD-7-1817   ©2016
Authors:Szekely, Francisco; Bartel, Daniel; Lowmass, Adam; Pasquel, Arturo
Teaching Notes:Yes Video:No
Language:English Length:23 pages

DIGITAL BUSINESS TRANSFORMATION IN SILICON SAVANNAH: HOW M-PESA CHANGED SAFARICOM (KENYA)
Reference:IMD-7-1840   ©2016
Authors:Jelassi, Tawfik; Ludwig, Stephanie
Teaching Notes:Yes Video:No
Language:English Length:27 pages

DIGITAL TRANSFORMATION AT AXEL SPRINGER
Reference:IMD-7-1733   ©2016
Authors:Piskorski, Mikolaj Jan; Buche, Ivy
Teaching Notes:No Video:No
Language:English Length:18 pages

ENDGAME FOR THE AUTOMOBILE INDUSTRY?
Reference:IMD-7-1855   ©2016
Authors:Challagalla, Goutam; Buche, Ivy; Shervani, Tasadduq
Teaching Notes:No Video:No
Language:English Length:12 pages

NESPRESSO: HOW TO PROTECT YOUR BRAND FROM SOCIAL MEDIA ATTACKS
Reference:IMD-7-1772   ©2016
Authors:Michel, Stefan; Irigoyen, Anne; Ranitzsch, Karsten; Lehner, Philipp
Teaching Notes:No Video:No
Language:English Length:10 pages

RUSTOMJEE GROUP: POSITIONING FOR A NEW MARKET SEGMENT (A)
Reference:IMD-7-1830   ©2016
Authors:Challagalla, Goutam; Kondis, Athanasios
Teaching Notes:No Video:Yes
Language:English Length:18 pages

RUSTOMJEE GROUP: POSITIONING FOR A NEW MARKET SEGMENT (B)
Reference:IMD-7-1831   ©2016
Authors:Challagalla, Goutam; Kondis, Athanasios
Teaching Notes:No Video:Yes
Language:English Length:5 pages

TWINGTEC AG: CATCHING HIGH WINDS
Reference:IMD-7-1774   ©2016
Authors:Leleux, Benoit F.; Park, Jung Eung
Teaching Notes:No Video:No
Language:English Length:13 pages

UNILEVER: OPPORTUNITIES IN THE WHITE SPACES
Reference:IMD-7-1804   ©2016
Authors:Leleux, Benoit F.; Abraham, Pallivathukkal Cherian
Teaching Notes:No Video:No
Language:English Length:20 pages

WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?
Reference:IMD-7-1843   ©2016
*Award Winner*
Authors:Michel, Stefan; Kolesnik, Maxim; Perez Lopez, Mario; Reinhard, Dominik
Teaching Notes:No Video:No
Language:English Length:9 pages

“IS THE APPLE WATCH KILLING THE SWISS WATCH INDUSTRY?” THE APPLE WATCH – A THREAT OR AN OPPORTUNITY FOR THE SWATCH GROUP LTD?
Reference:IMD-7-1844   ©2016
*Award Winner*
Authors:Michel, Stefan; Stäuble, Chantal; Blöchlinger, Lars; Ćurković, Kristian Uwe
Teaching Notes:No Video:No
Language:English Length:18 pages

MAHINDRA FINANCE (A): CREATING NEW MARKETS
Reference:IMD-7-1701   ©2016
Authors:Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy
Teaching Notes:No Video:No
Language:English Length:7 pages

MAHINDRA FINANCE (B): FINESSING BUSINESS MODELS
Reference:IMD-7-1702   ©2016
Authors:Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy
Teaching Notes:No Video:No
Language:English Length:6 pages

SKY DEUTSCHLAND (A): DRIVING CUSTOMER LOYALTY THROUGH SUPPLY CHAIN EXECUTION
Reference:IMD-7-1805   ©2016
Authors:Seifert, Ralf W.; Siebenbürger Hacki, Katrin
Teaching Notes:No Video:No
Language:English Length:16 pages

SKY DEUTSCHLAND (B): HOW SUPPLY CHAIN MANAGEMENT ENABLED A DRAMATIC COMPANY TURNAROUND
Reference:IMD-7-1806   ©2016
Authors:Seifert, Ralf W.; Siebenbürger Hacki, Katrin
Teaching Notes:No Video:No
Language:English Length:18 pages

MAHINDRA FINANCE: ACCELERATING GROWTH
Reference:IMD-7-1700   ©2016
*Award Winner*
Authors:Dhanaraj, Charles; Malnight, Thomas W.; Buche, Ivy
Teaching Notes:No Video:No
Language:English Length:24 pages

LOST FOR WORDS – NEWSPAPERS’ DIGITAL FUTURE
Reference:IMD-7-1588   ©2016
Authors:Walsh, John W.; Duke, Lisa
Teaching Notes:No Video:No
Language:English Length:14 pages

EVOCO AG: SOLVING LIQUIDITY AND INCENTIVE ISSUES IN PRIVATE EQUITY
Reference:IMD-7-1839   ©2016
Authors:Leleux, Benoit F.; Megally, Esmeralda
Teaching Notes:No Video:Yes
Language:English Length:15 pages

CONVERTIBLE BONDS:PRICING AND STRUCTURING
Reference:IMD-7-1826   ©2016
Authors:Cantale, Salvatore
Teaching Notes:No Video:No
Language:English Length:29 pages

CARGILL: BUILDING A GLOBAL BRAND FOR THE WORLD’S LARGEST PRIVATE COMPANY (A)
Reference:IMD-7-1841   ©2016
Authors:Challagalla, Goutam; Kondis, Athanasios
Teaching Notes:No Video:Yes
Language:English Length:12 pages

CARGILL: BUILDING A GLOBAL BRAND FOR THE WORLD’S LARGEST PRIVATE COMPANY (B)
Reference:IMD-7-1842   ©2016
Authors:Challagalla, Goutam; Kondis, Athanasios
Teaching Notes:No Video:Yes
Language:English Length:8 pages

PERSONAL CAPITAL: DIFFERENTIATING WITHIN DIGITAL WEALTH MANAGEMENT
Reference:IMD-7-1832   ©2016
Authors:Wade, Michael R.; Nayet, Guillaume; Sikirić, Kemal; Urfer, Cyrille
Teaching Notes:No Video:No
Language:English Length:12 pages

ADIDAS RUSSIA/CIS AND THE RUSSIAN CRISIS: RETRENCH OR DOUBLE DOWN (A)
Reference:IMD-7-1795   ©2016
Authors:Cordon, Carlos; Leleux, Benoit F.; Lennox, Beverley
Teaching Notes:Yes Video:Yes
Language:English Length:15 pages

ADIDAS RUSSIA/CIS AND THE RUSSIAN CRISIS: RETRENCH OR DOUBLE DOWN (B)
Reference:IMD-7-1796   ©2016
Authors:Cordon, Carlos; Leleux, Benoit F.; Lennox, Beverley
Teaching Notes:Yes Video:Yes
Language:English Length:7 pages

DALLARA AUTOMOBILI: TRANSFORMING A RACING LEGEND
Reference:IMD-7-1803   ©2016
Authors:Leleux, Benoit F.; Jelassi, Tawfik; Ravano, Giovanni; Seletti, Maurizio; Tremolada, Fabio
Teaching Notes:Yes Video:Yes
Language:English Length:18 pages

RECRUIT JAPAN: HARNESSING DATA TO CREATE VALUE (ABRIDGED)
Reference:IMD-7-1825   ©2016
Authors:Yu, Howard H.; Malnight, Thomas W.; Buche, Ivy
Teaching Notes:Yes Video:No
Language:English Length:20 pages

RECRUIT JAPAN: HARNESSING DATA TO CREATE VALUE
Reference:IMD-7-1815   ©2016
Authors:Yu, Howard H.; Malnight, Thomas W.; Buche, Ivy
Teaching Notes:Yes Video:No
Language:English Length:26 pages

ELLERINES: THE TALE OF A RETAIL-CREDIT BUSINESS MODEL IN AN EMERGING MARKET
Reference:IMD-7-1820   ©2016
Authors:Leleux, Benoit F.; Sambandan, Mohan
Teaching Notes:Yes Video:No
Language:English Length:16 pages

WHEN GOVERNANCE RHYMES WITH TURBULENCE
Reference:IMD-7-1760   ©2016
Authors:Jelassi, Tawfik; Lavoie Orlick, Anouk
Teaching Notes:No Video:Yes
Language:English Length:15 pages

BSI BANK OF SWITZERLAND: VICTIM OF GROWTH OR PERPETRATOR OF A CRIME?
Reference:IMD-7-1821   ©2016
Authors:Cantale, Salvatore; Buche, Ivy
Teaching Notes:Yes Video:No
Language:English Length:18 pages

THE SHELL-BG GROUP TIE-UP: YES OR NO?
Reference:IMD-7-1818   ©2016
Authors:Cossin, Didier; Lu, Abraham Hongze
Teaching Notes:Yes Video:No
Language:English Length:16 pages

TRANTER INDIA (A): CHALLENGING THE STATUS QUO
Reference:IMD-7-1827   ©2016
Authors:Cordon, Carlos; Gopal, Ganesh; Wille, Samuel
Teaching Notes:No Video:No
Language:English Length:7 pages

TRANTER INDIA (B): THE HIGH PRICE OF GROWTH
Reference:IMD-7-1828   ©2016
Authors:Cordon, Carlos; Gopal, Ganesh; Wille, Samuel
Teaching Notes:No Video:No
Language:English Length:6 pages

TRANTER INDIA (C): LEAN IMPLEMENTATION
Reference:IMD-7-1829   ©2016
Authors:Cordon, Carlos; Gopal, Ganesh; Wille, Samuel
Teaching Notes:No Video:No
Language:English Length:13 pages

HONG KONG BROADBAND NETWORK: AN INTEGRATED APPROACH TO TALENT MANAGEMENT
Reference:IMD-7-1673   ©2016
Authors:Ben-Hur, Shlomo; Buche, Ivy
Teaching Notes:Yes Video:Yes
Language:English Length:24 pages

TA-Q-BIN AND THE VALUE NETWORKING DESIGN: YAMATO GROUP’S BID FOR INTERNATIONAL EXPANSION
Reference:IMD-7-1711   ©2016
Authors:Cordon, Carlos; Ota, Masataka; Bochukova, Polina
Teaching Notes:No Video:No
Language:English Length:15 pages
Available Languages:Japanese

BAVARIA: BREWING WITH LOCAL ROOTS AND GLOBAL AMBITIONS
Reference:IMD-7-1727   ©2016
Authors:Leleux, Benoit F.; Glemser, Anne-Catrin
Teaching Notes:Yes Video:Yes
Language:English Length:22 pages

GAMAYA: TAKING FARMING INTO THE 21ST CENTURY
Reference:IMD-7-1776   ©2016
Authors:Leleux, Benoit F.; Park, Jung Eung
Teaching Notes:Yes Video:Yes
Language:English Length:20 pages

NETGUARDIANS: BEATING FRAUD FROM THE INSIDE
Reference:IMD-7-1819   ©2016
Authors:Cordon, Carlos; Ferreiro, Teresa
Teaching Notes:Yes Video:Yes
Language:English Length:13 pages

SENIOR SOLUTION: THE IPO
Reference:IMD-7-1782   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:10 pages

ULTRA NOVO MERCADO (A)
Reference:IMD-7-1779   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:13 pages

ULTRA NOVO MERCADO (B)
Reference:IMD-7-1780   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:2 pages

SENIOR SOLUTION: RAISING CAPITAL FOR GROWTH
Reference:IMD-7-1781   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:10 pages

ULTRA: THE INITIAL PUBLIC OFFERING (A)
Reference:IMD-7-1777   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:9 pages

ULTRA: THE INITIAL PUBLIC OFFERING (B)
Reference:IMD-7-1778   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:2 pages

BANDHAN (B): SUSTAINABLE BANKING IN INDIA
Reference:IMD-7-1810   ©2016
*Award Winner*
Authors:Dhanaraj, Charles; Shah, Geetika
Teaching Notes:Yes Video:Yes
Language:English Length:4 pages
Available Languages:Chinese

UBER TAKES ON CHINA
Reference:IMD-7-1807   ©2016
Authors:Wade, Michael R.; Shan, Jialu; Fang, Yuling; Yang, Yukun
Teaching Notes:No Video:No
Language:English Length:15 pages
Available Languages:Chinese

DOLLAR SHAVE AND GILLETTE (mini case)
Reference:IMD-7-1811   ©2016
Authors:Wade, Michael R.
Teaching Notes:No Video:No
Language:English Length:2 pages

ATERA NYC (A): TURBULENT TIMES IN THE KITCHEN
Reference:IMD-7-1786   ©2016
Authors:Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole
Teaching Notes:Yes Video:Yes
Language:English Length:5 pages

ATERA NYC (B): FOOD WAR DECLARED
Reference:IMD-7-1787   ©2016
Authors:Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole
Teaching Notes:Yes Video:Yes
Language:English Length:1 pages

ATERA NYC (C): NEW LEADERSHIP IN THE CUISINE
Reference:IMD-7-1788   ©2016
Authors:Leleux, Benoit F.; Kohlrieser, George; Borregaard, Ole
Teaching Notes:Yes Video:Yes
Language:English Length:9 pages

PHANTOM ELECTRONICS
Reference:IMD-7-1758   ©2016
Authors:Fernandes, Nuno
Teaching Notes:No Video:No
Language:English Length:1 pages

THOMAS & BETTS: BECOMING PARTNER OF CHOICE VIA CUSTOMER CENTRICITY
Reference:IMD-7-1797   ©2016
Authors:Nie, Winter; Challagalla, Goutam; Gray, David
Teaching Notes:No Video:Yes
Language:English Length:12 pages

THOMAS & BETTS: THE VALUE-BASED PRICING DECISION
Reference:IMD-7-1798   ©2016
Authors:Nie, Winter; Challagalla, Goutam; Gray, David
Teaching Notes:No Video:No
Language:English Length:7 pages

UMICORE’S TRANSFORMATION AND THE MONETIZING OF SUSTAINABILITY
Reference:IMD-7-1708   ©2016
Authors:Leleux, Benoit F.; Van der Kaaij, Jan
Teaching Notes:Yes Video:No
Language:English Length:18 pages

BENEFUL
Reference:IMD-5-0720   ©2016
Authors:Kashani, Kamran; Sjöblom, Susan
Teaching Notes:No Video:No
Language:English Length:6 pages

INDUSTRY 4.0: THE HARD REALITY IN BUSINESS TO BUSINESS
Reference:IMD-7-1784   ©2016
Authors:Cordon, Carlos; Ferreiro, Teresa
Teaching Notes:No Video:No
Language:English Length:18 pages

FROM CONCRETE TO A FLOORING SOLUTION: SELLING A COMMODITY THAT ISN’T – A CASE STUDY FROM HOLCIM MEXICO
Reference:IMD-7-1718   ©2016
Authors:Ulaga, Wolfgang; Siebenbürger Hacki, Katrin
Teaching Notes:No Video:No
Language:English Length:10 pages

CONVERTING THE NORTH AMERICAN DECKING: CREATING A MARKET AND CAPTURING ITS VALUE BY CHANGING BEHAVIORS ACROSS A NETWORK OF STAKEHOLDERS
Reference:IMD-7-1719   ©2016
Authors:Büchel, Bettina; Ulaga, Wolfgang; Siebenbürger Hacki, Katrin
Teaching Notes:Yes Video:No
Language:English Length:12 slides

THE RIGHT DOCTOR FOR THE RIGHT THING
Reference:IMD-7-1754   ©2016
Authors:Cordon, Carlos; Ferreiro, Teresa
Teaching Notes:No Video:No
Language:English Length:14 pages