The Global Challenge: International Human Resource Management

Vladimir Pucik
Paul Evans
Ingmar Björkman

McGraw-Hill, 2010
574 pages
ISBN 978-0-071-11417-2

Abstract
Through its focus on human resource management and organization, The Global Challenge: International Human Resource Management, provides a broad guide on how to manage the process of internationalization, with a particular focus on the transnational firm.

The authors discuss the “people implications” of traditional strategies for internationalization and how such strategies get executed through human resource management (HRM).

• Manage expatriates from the parent country;
• Adapting management practices to circumstances abroad;
• Localize management;
• Recognize and ultimately avoid obstacles in joint ventures;
• How to expand across borders through acquisitions;
• The role HRM plays in responding to the contradictory pressures of the transnational firm;
• Recognise how global competition is changing the nature of management and organization, even for firms operating in domestic markets.

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