Business Logic for Sustainability: A Food and Beverage Industry Perspective

Aileen Ionescu-Somers
Ulrich Steger
Houndmills: Palgrave MacMillan, 2008
296 pages
ISBN 978-0-230-55131-2

Abstract
The food and beverage sector, with some of the world's most well known and consumed brands, is vulnerable to pressure from worried consumers, concerned NGOs and other stakeholders to re-evaluate its environmental and social impacts. This book presents the results of a research project focused on the management challenges that sustainable development presents to food and beverage companies. From both quantitative and qualitative empirical evidence collected from managers over several years, we present an analysis that can help business managers from all industries in formulating a more robust business case for sustainability in their organizations. This book is a veritable reality check against increasing levels of hype surrounding the subject of sustainable development over the last few years.

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