Books

Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals

Adrian Ryans
Chichester: J. Wiley and Sons, 2009
272 pages
ISBN: 978-0-470-74297-6

Abstract
Beating Low Cost Competition is a practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors.

Many companies are being severely challenged by low cost competitors – competitors that offer “good enough” products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers to established Western and other developed-market players. In other industries it is home-grown companies, such as Ryanair, Aldi, and ING DIRECT that are the challengers.

Drawing on examples from both business-to-business and business-to-consumer companies, Beating Low Cost Competition helps executives:

• Develop a deeper understanding of why the low cost threat is rising to the top of senior managers’ agendas.
• Understand the pros and cons of the three fundamental options traditional companies have for responding to these competitors and seizing new growth opportunities.
• Learn strategies and tactics from low cost competitors that they might be able to apply to improve the competitiveness of their traditional business.
• See how some leading companies are coping with the key leadership and cultural challenges of responding to low cost competitors.

The insights gained from the book will lead executives to make better and more profitable business decisions.

For more information about this book please visit the site: Beating Low Cost Competition

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