Latest Tomorrow's Challenges

Governance

Jebsen & Jessen Family Enterprise: Masters of entrepreneurial partnerships

By Benoit F. Leleux - 20/01/2017

Receiving one of the most prestigious accolades for "excellence in family business" was a memorable moment for Hans Michael Jebsen and Heinrich Jessen – the two principal shareholders of Jebsen & Jess ...

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Economics

Talent competitiveness and leadership quality

By Arturo Bris - 18/01/2017

Public policies can strongly influence the quality of leadership capabilities and competencies available in a particular country. For example, policies that increase education expenditure, personal ...

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Strategy, Team-Leadership

Embrace digital - make your strategy process more engaging!

By Knut Haanaes - 13/01/2017

A few years back I was involved in an exercise where we observed the strategy processes of a large set of leading global firms. These were all companies you would expect to be exceptionally good at ...

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Governance, Political Economy

From the American challenge to the Chinese challenge?

By Jean-Pierre Lehmann - 23/12/2016

Next year, 2017, may go down in the annals of history as Year One of the new global order – or, perhaps more accurately, of the new global disorder. The US on the sidelines? The moment that best ...

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Economics, Finance

Why you will probably live longer than most big companies

By Stéphane Garelli - 23/12/2016

The tribulations of Blackberry, Yahoo or Twitter remind us that companies can and do disappear. The large companies of today are not the same as the ones of yesterday. The process of creative destruct ...

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Innovation, Economics

In mobile social networks China’s WeChat shows the way forward for Facebook

By Howard H. Yu - 16/12/2016

Facebook recently launched a new “Instant Games” platform as part of its Messenger app. Instead of downloading yet another game from Apple iTunes or Google Play, users can now play games directly thro ...

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Economics, Innovation

Digital Disruption – Beware of the success trap

By Knut Haanaes, Martin Reeves - 16/12/2016

The hardest type of corporate renewal, by far, is that of transforming the successful firm. Despite the fact that we live in times of fast change and frequent competitive and technological disruption, ...

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Marketing, Operations

Is personalized pricing fair?

By Stefan Michel - 09/12/2016

In Switzerland, one of the country’s largest grocery retailers has recently rolled out personalized discounts based on shopping data collected from customer reward cards. The move has been met with a ...

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Strategy, Innovation

The death of strategy

By William A. Fischer - 09/12/2016

In a world of never-ending change, it’s either one or the other; we can no longer count on having both. As innovation accelerates its assault on what we formerly referred to as “our planning process,” ...

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Governance, Political Economy

Central Asia: the Great Game in the new global disorder of the 21st century

By Jean-Pierre Lehmann - 09/12/2016

The Great Game was the term coined in the 19 th century popularized in the 1901 novel Kim by Rudyard Kipling, to describe the rivalry between the British and Russian Empires over Afghanistan that ...

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Latest insights@IMD

Marketing, Sales

Capturing Value and Avoiding Commoditization through Pricing Excellence

By Stefan Michel, Michael Sorell - 21/12/2016

In April 2016, around 60 executives attended an IMD Discovery Event to discuss pricing excellence from different perspectives and to explore recent case studies from both B2B and B2C markets.         ...

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Political Economy, Strategy, Innovation

Health in Fragile Environments

By Carlos A. Primo Braga, James E. Henderson, Howard H. Yu, William A. Fischer, Karine Avagyan - 05/12/2016

In 2014 the International Committee of the Red Cross (ICRC) launched the Global Partnerships for Humanitarian Impact and Innovation (GPHI2) to promote the development of innovative solutions to ...

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Innovation

Digital Business Agility and Workforce Transformation

By Michael R. Wade, Jialu Shan, Andrew Tarling - 26/10/2016

In  May  2016,  around 80 executives from 42 global organizations attended an IMD Discovery  Event hosted by the Global Center for Digital Business Transformation.  The aim of the event was to explore ...

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Innovation

Strategies for Responding to Digital Disruption

By Michael R. Wade, Jialu Shan - 02/09/2016

  In February 2016, around 70 executives attended an IMD Discovery Event hosted by the Global Center for Digital Business Transformation. The purpose was to shed light on strategic responses to digita ...

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Innovation

A.L.I.E.N. Thinking

By Cyril Bouquet, William A. Fischer, Howard H. Yu, Michael Sorell - 02/08/2016

  In March 2016, 68 participants gathered at IMD to learn about how A.L.I.E.N. thinking could help them transform their businesses and industries. They came away with tools to help them connect with ...

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Economics

One Belt – One Road: China’s Re-Engineering of the Global Business Environment

By Jean-Pierre Lehmann, Ivy Buche - 14/07/2016

  In February 2016, senior strategy executives attended an IMD Discovery Event to learn more about China’s “One Belt – One Road” initiative, potentially the most dramatic transformation of the world ...

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Finance

Finance for Non-finance People

By Salvatore Cantale, Karine Avagyan - 07/07/2016

  In January 2016, 26 executives from 18 companies participated in an event aimed at demystifying finance for non-finance people and highlighting the influence that managers from different areas of th ...

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Information Technology

Big Data in Real Business

By Carlos Cordon, Michael Sorell - 19/04/2016

  In November 2015, about 140 participants gathered to learn about the impact that big data is having on real businesses from a variety of industries all over the world. They came away with tools to h ...

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Marketing

What Have Digital and Social Media Done to Your Strategy and What Should You Do about It?

By Mikolaj Jan Piskorski, Carlos Cordon, Athanasios Kondis - 07/03/2016

  In September 2015, almost 100 senior executives with diverse industry backgrounds and expertise attended an IMD Discovery Event on digital and social media. They had the opportunity to analyze how ...

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Innovation

The Sharing Economy: “Upending Business as Usual”

By Albrecht Enders, Anouk Lavoie Orlick - 07/03/2016

  Over 50 participants from all over the world gathered at IMD in September 2015 to hear how the Sharing Economy is ushering in new business paradigms in traditional industries such as rental ...

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Latest IMD Professor Reacts

Self-Leadership, Interpersonal Leadership

Should companies and government meddle with “happiness”?

By Stéphane Garelli - 23/01/2017

Oud Bint Khalfan Al Roumi is twice happy. She landed a prestigious government position in the United Arab Emirates. Then, she was appointed to the rather unique job of “state minister in charge of ...

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Interpersonal Leadership, Team-Leadership

The political leaders we deserve

By Jean-Pierre Lehmann - 06/12/2016

I was born in 1945. As a Frenchman, indeed as a Western European, in the ensuing seven decades I have known nothing but peace and prosperity. No major “world” wars, no civil wars, no holocaust, no ...

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Sustainability

What does the Trump administration and climate change denial have to do with Switzerland?

By Francisco Szekely - 01/12/2016

The recent election of Donald Trump to the US presidency has a number of implications for the US and for the global community, particularly in the area of sustainability and climate change. During his ...

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Information Technology, Innovation

Why China’s new cybersecurity law is a threat to international businesses and innovation

By Georges Haour - 24/11/2016

China has the world’s largest market for digital shopping, mobile payments, and Internet-enabled financial services. Close to 400 million people in China do most of their payments using their ...

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Political Economy, Economics

Lima APEC summit marks major landmark: China’s global economic leadership

By Jean-Pierre Lehmann - 23/11/2016

Events in Lima, Peru, on 19-20 November 2016 radically mark a major transformation in global economic leadership, consequently global governance and hence the global business environment. Though the ...

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Interpersonal Leadership, Self-Leadership

The death of dignity: Do we really want our leaders to be truly authentic?

By Jennifer Jordan - 21/11/2016

In reflecting back on the last 18 months of the U.S. election, I experienced many emotions: sadness, anger, pity, confusion. But one thing that stuck with me most was a change that I have seen gradual ...

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Political Economy, Economics

The rising spectre of protectionism: Trump and the global trade agenda

By Jean-Pierre Lehmann - 09/11/2016

We are all in a state of shock. There was no prediction, or warning, that Donald Trump would be the 45 th President of the United States, let alone that his victory would be crushingly decisive. Wow! ...

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Innovation, Political Economy

It’s Swiss time!

By Arturo Bris, Michael R. Wade - 09/11/2016

Opportunities for greatness are rare, and all notable success stories can be traced back to someone, somewhere making exactly the right move at just the right time. One of those rare moments exists ri ...

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Governance, Strategy

Handling the truths in Cyrus Mistry’s purloined letter

By Anand Narasimhan - 07/11/2016

In his celebrated detective short story “The Purloined Letter” Edgar Allen Poe constructs an absorbing mystery out of a letter that has been hidden in plain sight. Corporate India has now been gripped ...

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Marketing, Strategy

When paying is preferable to free

By John W. Walsh - 31/10/2016

British Airways (BA) recently announced that from January 2017 it will replace its free food service with an expanded food range from Marks & Spencer (M&S), the well-known British retailer, on short h ...

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Latest In the Field

Governance, Team-Leadership, Strategy

In the Field with Royal FrieslandCampina

By Robert Hooijberg, Nancy Lane - 05/12/2016

At a glance Two Dutch dairy cooperatives, each with their own operating companies, faced an increasingly competitive and uncertain European market and so they decided to merge. A new CEO was appointed ...

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Economics

In the Field with Cisco India

By Charles Dhanaraj, Ivy Buche - 08/06/2016

At a glance • Multinational companies (MNCs) need to innovate in emerging markets to capture unique opportunities. • Trying to innovate without a supportive, local ecosystem is a formidable task. • Ci ...

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Marketing

In the Field with Royal DSM

By Wolfgang Ulaga, Athanasios Kondis - 25/11/2015

At a glance • A diversified industrial manufacturer embarked on an ambitious marketing excellence initiative, driven by the HQ-based CMO. • The company’s technology-focused heritage and a culture of ...

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Sustainability

In the Field With GE Healthcare India

By Wolfgang Ulaga, Athanasios Kondis - 04/11/2015

At a glance • The growth focus in emerging markets is shifting from big mega cities to semi-urban and rural areas. • Serving low-resource business customers in these settings is a formidable task. • G ...

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Latest Books

Family Business

Wise Family Business

By Joachim Schwass - 31/10/2016

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practi ...

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General Management

Execution and Change Fieldbook

By Bettina Büchel - 26/06/2016

The goal of this fieldbook is to provide you with support in executing and ensuring change around the initiative that you or your team is in charge of. Over the last couple of years of our work with ...

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Innovation

Digital Vortex

By Michael R. Wade - 25/06/2016

"Digital disruption" sounds like another business buzzword - until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the do ...

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Value Chain

Strategy is Digital

By Carlos Cordon - 23/06/2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities ...

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Leadership

Inspiring Stewardship

By Didier Cossin - 01/06/2016

Inspiring Stewardship helps leaders drive sustainable development and growth by balancing short- and long-term objectives amidst competing interests. By examining a range of exceptional individual and ...

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Competitiveness

Are You a Tiger, a Cat or a Dinosaur?

By Stéphane Garelli - 12/04/2016

Competitiveness, like social networks, sustainable development or climate change, is a topic that has captured the world. Politicians, businessmen and media constantly refer to it. What does it mean? ...

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Innovation

Created in China

By Georges Haour - 13/01/2016

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast ...

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Political Economy

New Realities

01/12/2015

The book New Realities: Business Dynamics at the Frontiers of Globalization presents a series of assessments of where the global economy may be headed. It builds upon business cases from companies in ...

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Strategy

Your Strategy Needs a Strategy

By Knut Haanaes - 09/06/2015

Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? ...

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Innovation

From Coal to Biotech

By Jean-Pierre Jeannet - 21/05/2015

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & material ...

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Latest Perspectives for Managers

Human Resources

Intrinsic Motivation: The Missing Piece in Changing Employee Behavior

By Shlomo Ben-Hur, Nik Kinley - 24/05/2016

“I put a dollar in one of those change machines. Nothing changed.” George Carlin (American comedian) Though it is hardly ever listed in job descriptions, changing employees’ behavior is an important p ...

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Communication

Leading Chinese Companies on to the International Stage

By Balaji S. Chakravarthy, David Yau - 13/11/2015

Introduction The Boston Consulting Group (BCG) announces each year a list of 100 companies that it believes are global contenders to watch. Not surprisingly, nearly a third of these companies are from ...

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Political Economy

Lessons from an Unlikely candidate: Nokia in China (2001 to 2008)

By Howard H. Yu - 07/11/2014

To many observers, the growth of the mobile phone market in China is staggering. According to the research firm Canalys, during the first quarter of 2012 sales of smartphones in China saw a ...

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Sustainability

Reaching for the “restorative”: Rethinking the Sustainability journey

By Daina Mazutis, Christopher Zintel - 27/10/2014

William McDonough and Michael Braungart, pioneers in green design, are credited with the following analogy, “If a car is heading south, slowing down does not cause it to head north. Sooner or later yo ...

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Organizational Design

Are you ready to SPRING clean your organization?

By Michael R. Wade - 06/05/2014

Removing your organizational clutter Like a house at the end of a long winter, most enterprises are full of clutter. While domestic mess may include outgrown clothing, broken sports equipment, and ...

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Innovation

Digital Business Transformation: Where is your company on the journey

By Donald A. Marchand, Michael R. Wade - 29/04/2014

Digital business transformation (DBT) is happening on a scale and at a speed that managers find both threatening and promising. In a report entitled “The Internet of Everything,” CISCO Systems estimat ...

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Strategy, Organizational Design

Anchored agility: the holy grail of competitiveness

By Bettina Büchel, Michael R. Wade - 17/06/2013

  We  state that we are a global company with operations in multiple countries. So, from the outside, it looks like a true multinational; but the view from the inside is less clear: We have 4 e-mail ...

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Strategy, Organizational Design

Developing unique business models: Going beyond services/solutions

By Michael Yaziji - 21/05/2013

“If I hear the call to ‘innovate’ one more time...” “Innovate! Innovate! Innovate!” It’s become a numbing mantra. Your company strives to innovate and differentiate, but do you have a sneaking suspici ...

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Economics, Finance

Obstacles to Implementing Value-based Pricing

By Stefan Michel - 09/05/2013

Practitioners and researchers largely agree that value-based pricing leads to higher profits than cost-  or competition-based  pricing.[1] Yet,despitethe fundamental superiority of VBP, studies ...

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Latest Working Papers

Strategy, Economics

How Does Multinational R&D Evolve in Emerging Markets?

By Charles Dhanaraj, Rishikesha Krishnan, Srivardhini Jha - 03/11/2016

Abstract: Our inductive study of nine European multinational enterprises (MNEs) and their R&D units in India uncovers a distinct trajectory of overseas R&D evolution, ubiquitous in emerging markets. I ...

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Innovation

How can traditional businesses react to the digital transformation tsunami? Four steps to success

By Carlos Cordon, Teresa Ferreiro - 15/01/2016

Introduction: How can a company overcome a 90% drop in revenues? By using big data. But how? Where should it start? This is the situation that major Dutch healthcare company Mediq faced in 2012. It us ...

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Operations, Economics

Here Comes the Omnichain

By Carlos Cordon, Teresa Ferreiro - 11/01/2016

Abstract: The value chain encompasses all the activities involved in delivering a product or service to customers. In the pharmaceutical industry, for example, that includes everything from raw materi ...

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Information Technology, Innovation

Corporate Digital Learning: How to Get It “Right”

By Carlos Cordero, Jeanny Wildi - 08/05/2015

Executive Summary: This position paper is a collaborative effort between KPMG AG Wirtschaftsprüfungs-gesellschaft, Germany (KPMG) and IMD business school, Switzerland (IMD). The aim of the paper is to ...

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Political Economy

The WTO and the Business Community

By Carlos A. Primo Braga, Athanasios Kondis - 27/11/2014

Introduction 1 It has become a cliché to say that the WTO is at a crossroads. 2 After twelve years of negotiations on the so-called Doha Development Agenda (DDA), it appeared there was no end in sight ...

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Political Economy

The WTO and Agriculture: Opportunities and Challenges for Brazil

By Carlos A. Primo Braga - 07/11/2014

Introduction: The Doha Development Agenda (DDA) negotiations “commemorated” their twelfth anniversary in November 2013. Policymakers in industrialized nations seem to be both distracted (by  the  ...

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Political Economy, Governance

Brazil and China: Complementarity and Competition

By Jean-Pierre Lehmann, Carlos A. Primo Braga - 14/10/2014

Introduction: It is impossible to tell how historians fifty years from now will judge this first decade-and-a-half of the 21st century. Three things, however, are reasonably certain. They will note it ...

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Sustainability

Social and environmental compliance collaboration

By Francisco Szekely - 27/01/2014

Full text restricted  ( The author may grant permission for the text to be released in specific cases. If you are interested, contact  our Information Center   giving your name, company and reason for ...

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Economics, Strategy

Publicly Funded Research for SMEs: Is it worth trying?

By Benoit F. Leleux, , Jim Pulcrano - 22/04/2013

Abstract Innovation is essential to biomedical ventures, but finding the necessary financing can be difficult for small and/or early-stage firms. For this study, 73 Swiss biomedical companies provided ...

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