SLEEPING WITH THE ENEMY FOR COMPETITIVE ADVANTAGE
Corporation & NGO partnerships
By Professor Michael Yaziji (July, 2006)
Professor Michael YazijiExcerpt from webcast: The NGOs are coming. Are you ready? (2:30)
Most company managers consider NGOs a pest. Yet increasingly, they are strange bedfellows in non-market partnerships. As in all good relationships, there are benefits for both sides.
Hand in glove – complementary strengths
At first glance, it may seem absurd: why partner with organizations that seem to be pursuing goals contrary to those of your own organization? The fact is, NGOs offer perspectives, competences and resources that you will find hard to acquire alone, yet which may perfectly dovetail your strengths. For example, money can’t buy you…
The five benefits of partnership
The above sounds rosy. Yet even while partnerships with NGOs are often a good idea, they carry their own particular risks. But sustainable competitive advantage is never easily acquired. While the made-for-TV clashes between NGOs and corporations continue to grab the headlines, the smart money’s on partnerships.
Professor Yaziji teaches on several IMD programs including the Program for Executive Development and the Managing Corporate Resources program.