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IN THE MIND OF THE STAKEHOLDERA CSM research project on nine stakeholders and their approach to corporate sustainability |
It is often said that society exerts increasing pressure on companies to improve their social and environmental performance. To cut through this widespread rhetoric and hype, CSM has examined how stakeholders assess and influence corporate sustainability.
The study comprised 265 interviews and 372 questionnaires across nine stakeholder groups:
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For an overview of the results obtained, view the following:
For a detailed analysis, see Steger (Ed.) (2006): Inside the Mind of the Stakeholder – The hype behind stakeholder pressure (Palgrave Macmillan).
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'The contents of this book cut very effectively through a certain amount of mounting 'hype' around CSR issues by empirically exposing the realities of stakeholder strategies influencing corporate sustainability management. As such, it is an excellent and comprehensive primer for managers that wish to discover the current status of their own corporate stakeholder environment, or for business students that wish to understand the managerial complexities of aligning organizations behind sustainability strategies (including those of the corporate stakeholders themselves).'
Gilbert Lenssen, President of the European Academy for Business in Society |
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Call the CSM Coordinator:+41 (0)21 618 0612 |
